May
19
EType wins Big Brother sales
Posted in: UncategorizedLONDON – Online sales house EType has won the sales contract for the website of Channel 4’s reality TV programme Big Brother, which returns to the screens next month.
May
19
Alchemetrics appoints Tim Biddiscombe as operations manager
Posted in: UncategorizedLONDON – Data specialist Alchemetrics has appointed Tim Biddiscombe as operations manager.
May
19
NSPCC launches ‘Liar’ direct drive to support young witnesses
Posted in: UncategorizedLONDON – Children’s charity the NSPCC is launching a fundraising direct marketing campaign to highlight its work to support young witnesses in domestic abuse cases, who are often accused of lying.
May
19
Terrorist video message alert
Posted in: UncategorizedThis viral video is from the YouTube Cannes Young Lions Ad Contest.
The terrorists recommend us to do not change our habits to pursue the mass destruction of our planet!
advertiser: Oxfam
May
19
Streetbroadcast offer received
Posted in: UncategorizedLONDON – Redbus Outdoor has been approached by an undisclosed third party to buy part of its Streetbroadcast portfolio.
May
19
Lady Dior
Posted in: UncategorizedAprès la saga Chanel n°5 et Audrey Tatou, voici le nouveau film de la marque Dior. Sur une durée de 6 minutes 30 il est intitulé “The Lady Noir Affaire”, et réunit Marion Cotillard et Olivier Dahan. A découvrir en avant-première sur Fubiz dans la suite de l’article.
May
19
Fitting Exposure hires sales head
Posted in: UncategorizedLONDON – Fitting Exposure has hired a new head of sales and operations.
May
19
Defra retains Media Moguls for ethnic campaign
Posted in: UncategorizedLONDON – The Department for Environment, Food and Rural Affairs (Defra) has retained specialist agency Media Moguls after a four-way pitch for its Personal Food Imports (PFI) account.
May
19
Marks & Spencer reports lower sales, profits and marketing spend
Posted in: UncategorizedLONDON – Marks & Spencer has announced sales and profits decreases for the financial year ending 28 March 2009.
May
19
Crispin Porter + Bogusky leiloa seus estagiários no eBay
Posted in: UncategorizedVou repetir o título: A Crispin Porter + Bogusky está leiloando estagiários no eBay.
A agência diz que eles já criaram para os melhores clientes do mundo, como Burger King, Volkswagen, Guitar Hero (Activision) e Microsoft, e vão oferecer ao vencedor do leilão uma apresentação criativa completa após os três meses de estágio.
Os lances começaram em 1 dólar, e o valor atual está na casa dos US$ 4250,00.
A CP+B se reserva o direito de negar a “compra” de concorrentes. Ou seja, não adianta empresas como McDonald’s ou Apple darem um lance. Segundo a agência, é a sua chance de ter os melhores estagiários que se pode ter, pagando uma fração do que valem.
Se considerarmos o mercado brasileiro, podemos dizer que um estagiário nunca ganhou tanto na vida. E já avisam, não entregam, só aceitam retirada no local.
Post originalmente publicado no Brainstorm #9
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May
19
Starbucks recruits Twitter followers for new campaign
Posted in: UncategorizedLONDON – Starbucks is hoping to harness the power of social media with a new ad campaign aimed at creating an online conversation between younger coffee drinkers.
May
19
CheezeDMG to handle digital marketing for Blyth Valley
Posted in: UncategorizedLONDON – Insurance provider Blyth Valley has appointed digital agency CheezeDMG to handle its digital marketing account.
May
19
Clinic managing director Adrian Miles dies at 50
Posted in: UncategorizedLONDON – Adrian Miles, the co-founder and managing director of Clinic, the advertising, marketing and design agency, has died aged 50.
May
19
Waste Bin
Posted in: UncategorizedUn superbe design pour cette poubelle intitulé “Waste Bin”. Un fonctionnement original avec une pédale qui ouvre seulement le haut du couvercle. Une idée de la créatrice Grace Youngeun Lee. Plus d’images du fonctionnement dans la suite.
May
19
AOL brings another site from US to UK
Posted in: UncategorizedLONDON – AOL UK today continued its policy of repurposing its US websites for a UK audience with the launch of parentdish.co.uk.
May
19
Felix Dennis ponders life after Maxim
Posted in: UncategorizedVeteran publisher Felix Dennis talks to Media Week about letting go of the biggest-selling men’s magazine in the world, his plans for Maxim online and The Week, and why he is not walking away from print media just yet.
May
19
Privilege calls pitch to consolidate its advertising accounts
Posted in: UncategorizedLONDON – Privilege, the insurance company, is reviewing its entire advertising business with a view to consolidating it into a single agency or group.
May
19
Dairy Crest calls £10 million media review
Posted in: UncategorizedLONDON – Dairy Crest is reviewing its £10 million UK media planning and buying account.
May
19
Imagine Twitter as a Brand-Controlled Resource
Posted in: Uncategorized
NEW YORK (AdAge.com) — Even the big-time marketers that actually understand Twitter remain wary of its raw and freewheeling nature. But imagine if they had a system that could automatically find, aggregate and display as a stand-alone feature only positive Twitter chatter about their brand. What if they could even filter out profanity and mentions of competitors? That's what the recently launched Tinker.com aims to do. Glam Media's Joe Lagani explained it at the ANA's Brand Innovation Conference last week.
May
19
Penguin hire Figtree to relaunch its Classics range
Posted in: UncategorizedLONDON – Book giant Penguin has appointed creative shop Figtree to promote their Classic book titles and to help build the Penguin Classics brand.
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