May
19
Pentagram wins Museum of Liverpool branding task
Posted in: UncategorizedLONDON – Pentagram has won out in a six-way pitch to create a brand identity for the Museum of Liverpool, which is due to open in 2010.
May
19
Marks & Spencer redesigns M&S Money website
Posted in: UncategorizedLONDON – Marks & Spencer is re-launching its M&S Money website in an effort to strengthen the brand in the online marketplace and help grow its identity as a credible financial- services provider.
May
19
Napster rejigs pricing scheme ahead of Spotify’s US debut
Posted in: UncategorizedLONDON – Napster, in a bid to beat Spotify to the chase in the US, has revamped its pricing scheme for music subscribers, now offering on-demand streaming and five mp3s a month for $5.
May
19
NebuAd shuts down amid privacy lawsuit
Posted in: UncategorizedLONDON – Behavioural targeting company NebuAd, a recent target itself in an online privacy suit, has closed its doors for good.
May
19
Google rolls out mobile phone barcode scanning
Posted in: UncategorizedLONDON – Google’s online shopping service Product Search has introduced a barcode scanner for Android mobile phone users that allows for price comparison on the fly.
May
19
Retrofuturs Quotes
Posted in: UncategorizedQuelques magnifiques illustrations réalisées par ce graphiste basé dans la Drôme. Stéphane Massa-Bidal, alias Retrofuturs, réalise un travail basé sur le remix d’images d’archives avec des thèmes d’actualité. De nombreux exemples dans la suite.
May
19
Assvertising Denim – Zero Degree Slim Fit Jeans Imprint Your Skin (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These Zero Degree Jeans ads effectively use assvertising to promote their Slim Fit women’s denim design.
The ads show how the contents of the back pockets (keys, mobile phone) have left an imprint on…
May
19
Revolution’s live blog from Google Zeitgeist
Posted in: UncategorizedLONDON – Follow Revolution editor Gareth Jones as the Google founders take the stage alongside Richard Branson at Google Zeitgeist Europe 2009.
May
19
Viewers Watch TV Programs, Not Networks
Posted in: Uncategorized
In today's challenging economic times, TV is a proven medium that enables marketers to best accomplish their goals. TV continues to evolve by providing emerging communication solutions that recognize new metrics, changing viewership patterns and technological change. With all the focus on the upfront, it's important to remember that viewers watch programs, not networks.
May
19
Mars Sends Women Seeking New ‘Fling’ to Porn Site
Posted in: Uncategorized
B.L. Ochman's digital marketing tip: When you launch a new product, you might want to see where the URLs that could be associated with it lead.
May
19
Google backs local publishers over media ownership rules
Posted in: UncategorizedLONDON – Internet giant Google has backed the local publishers’ campaign to convince the Office of Fair Trading the rules on regional media ownership should be relaxed.
May
19
Apple’s Latest Online Ad: Who Let the Hair Club Guy In?
Posted in: Uncategorized
Here's another Apple interactive execution that not only includes new creative but also a totally new advertising unit.
May
19
UKTV unveils Really rebrand
Posted in: UncategorizedLONDON – Red Bee Media has created the brand positioning and a series of provocative promotional idents for UKTV women’s lifestyle channel Really.
May
19
Skimbit launches service to generate cash from Twitter for charities and business
Posted in: UncategorizedLONDON – London-based entrepreneur Alicia Navarro has devised a way to generate donations for charities and revenues for businesses through social networking sites such as Twitter, with an initiative dubbed Good.ly.
May
19
Hang (over and over) / Noeud Noeud
Posted in: Uncategorized |
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| THE ORIGINAL ? Beatbullying.org – 2005 “To a bullied child it’s a way out, to you it’s a school tie” Source : Cannes Archive Online, Agency : Clear Marketing Manchester (UK) |
LESS ORIGINAL : The sheriffs’ and recorder’s fund – 2009 Source : Adsoftheworld Agency : Euro RSCG London (UK) |
| On a beau le prendre à l’endroit comme à l’envers, le noeud du problème c’est que l’idée a déjà été exploitée de manière excessivement identique. Y compris jusqu’au détail des rayures sur la cravate… |
May
19
Fairtrade Foundation appoints first marketing chief
Posted in: UncategorizedLONDON – The Fairtrade Foundation has appointed its first marketing director, Cheryl Sloan, in an effort to double the number of producers using the certification.
May
19
LV= awards print manager Etrinsic contract renewal for direct mail and data processing
Posted in: UncategorizedLONDON – LV=, part of the Liverpool Victoria group of financial services companies, has awarded print management company Etrinsic a renewal of its print, direct mail management, data processing and postal consultancy contract.
May
19
Nokia E75 | Email With Ease
Posted in: Uncategorized
Começou a ser vendido o novo aparelho Nokia E75. O principal diferencial do celular é a facilidade de envios de e-mails. Sendo assim, a agência sueca Farfar criou um colorido e simpático hotsite para promover o aparelho e sua funcionalidade mais importante.
No espaço “The Email Artist” é possível escrever uma mensagem personalizada, como se estivesse mesmo sendo digitada no aparelho. Conforme se escreve na telinha, salta na tela ícones que representam algumas palavras digitadas. É uma experiência interessante que me fez viciar na noite de ontem. E não duvido que logo menos o site será também um FWA.
May
19
Are You Listening Yet?
Posted in: UncategorizedTo paraphrase Lisa Simpson: is it better for your brand to be thought the fool, than to enter the world of social media and remove all doubt?
Perhaps. Or perhaps you’re missing the point.
Whether your brand is worth knowing about, or is not worth knowing about, it will exist amongst conversations within social networks, such is […]
May
19
Bauer Media to axe 30 editorial and sales jobs
Posted in: UncategorizedLONDON – Bauer Media, the publisher of Heat and FHM, is looking to shed up to 30 staff across its editorial and commercial operations as it looks to offset the tough economic climate by streamlining its magazine business.
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