Almost 30,000 advertising jobs have been lost since the start of this recession. With fewer people, agencies desperately need increased productivity. But how can they increase productivity in the midst of layoffs? One answer comes from a surprisingly obvious place: e-mail.
NEW YORK (AdAge.com) — While other media put forth that "flat is the new up," the nation's broadcast TV networks still want to believe that "the new up" will be — of all things — up. And that's caused a standoff in the TV upfront market in the week after the broadcasters presented their schedules for next season.
LONDON – Lord Carter’s flagship Digital Britain report, aimed at making Britain a leading digital economy, has been challenged by a community-based alternative report.
NEW YORK (AdAge.com) — A new CMO Council study reports that digital attacks are the greatest threat facing marketers today but that many still aren't doing enough about it. It says phishing attacks against financial services marketers increased by 51% alone in the last half of 2008. The Council also argues that granting legal departments exclusive jurisdiction over the problem is not an effective solution.
NEW YORK – Ipsos Understanding UnLtd, the qualitative division of Ipsos in North America, has created a framework to conduct qualitative research online.
Judd Apatow é o cara da comédia atualmente em Hollywood. Aliás, ele e a turma que está sempre com ele, incluindo Seth Rogen, Jonah Hill e o roteirista Evan Goldberg. Só para citar alguns dos filmes que ele dirigiu e/ou escreveu e/ou produziu: “O Virgem de 40 Anos”, “Ligeiramente Grávidos”, “Superbad”, “Segurando as Pontas”, etc.
O seu novo “Funny People”, que tem estréia marcada para 31 de julho nos EUA, traz, além de Seth Rogen e Jonah Hill juntos de novo, o ator Jason Schwartzman no papel de Mark Taylor Jackson. Na trama, ele é convidado para trabalhar em um seriado fictício na NBC, chamado “Yo Teach!”.
E para promover o lançamento do filme, a Universal e a NBC estão produzindo a sitcom fake como forma de campanha viral, e que será veiculada exclusivamente online. O site de “Yo Teach!” traz fotos, trailer, vídeos e oferece até o box da primeira temporada para compra.
Grande produção e investimento para dar ao vida ao universo paralelo de “Funny People”. O quão longe isso vai, ainda não se sabe, mas os vídeos de “Yo Teach!” já tem uns bons milhares de views no YouTube.
| Via Buzz Cultural
LONDON – Denis O’Brien, Independent News & Media’s second-largest shareholder, has warned the group’s chances of refinancing a €200m bond are potentially less than 50-50.
Simply amazing … and such a nice message!
Credits:
Agency: TBWA France Creative: Stephane Lecoq; Alban Penicaut Director: D.A.D.D.Y Production: Blinkink; NOSE PH/SONNY PH Producer: Georgina Fillmore Director of Photography: Tim Green Post Production: Unit
LONDON – Coral is launching a promotional push linking up the Derby horse race with the England football team’s game against Kazakhstan.
LONDON – The Australian government has been embarrassed by the discovery that it sent cash hand-outs aimed at stimulating the economy to thousands of deceased people, despite the fact that deceased suppression is available in the country.
LONDON – British Airways is to continue advertising via thousands of cashpoints nationwide, following a renewal of its deal with ATM ad outfit, atmAd.
Dans la lignée des actions de Global Warming, voici un court film de 50 secondes réalisé pour la chaîne MTV. Il permet de rassembler les gens autour des effets du réchauffement climatique, à travers l’animation d’un globe dans une salle de classe.
LONDON – Clothing brand USC has backed the launch of 7thingsmedia, the digital agency set up by former House of Fraser acquisition manager Chris Bishop.
LONDON – Development charity ActionAid has relaunched its supporter magazine after five years, changing its name from Common Cause to Action.
LONDON – Intercontinental Hotels Group (IHG) has become the latest domestic sponsor of the London 2012, Marketing can exclusively reveal.
LONDON – Good Housekeeping magazine will appear in a handbag-sized format from next month.
LONDON – The BBC has named 21-year old actress Karen Gillan as the companion to new Doctor Matt Smith.
Google is working on radically changing the way we talk to each other on the Internet. Good luck! It's not going to be easy.
(TrendHunter.com) This decadent photo set by Andrew Lili is called “L’or,” and it features a model sprawled out on couches and sofas. What I love most about the shoot aren’t the clothes or the setting, but the giant Princess…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
