Sustainable communication is key to getting through today's recession. Diana Verde Nieto, CEO of Clownfish, a sustainability and communications consultancy, offers the four C's of survival.
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Week 20
Country, City:
Hungary, Budapest
[…]
LONDON – The Guardian has regained its position as the UK’s leading online newspaper brand, after recording its second-highest monthly audience in today’s (21 May) ABCe report for April.
LONDON – Aegis Trust, an independent international organisation dedicated to eliminating genocide, has hired global ad agency LONDON to secure a corporate sponsor for its ‘Candles for Rwanda’ campaign.
LONDON – Yahoo! and Microsoft are making a fresh assault in the battle of the search engines, as the market’s subsequent number’s two and three ready new products aimed at taking the wind out of Google’s sails.
Une étonnante vidéo créé par le collectif Multitouch Barcelona. Le concept est basé autour d’une interface humaine bien réelle, interprété par un personnage dans un carton. De nombreux clins d’oeil à découvrir, sur une bande son de Lullatone.
LONDON – Taxi screen media owner Cabvision is to launch a channel showing clips of the BBC motoring programme Top Gear in its fleet of 1,000 London taxis.
LONDON – Self-tan brand St. Tropez has launched an online petition calling for stricter regulations on sun beds in the UK.
Advertiser: Laptopfriendlycafes.com
Advertising Agency: Rectangle, London, UK
Art Director: Craig Barber
Copywriter: Craig Barber
Published/Released/Aired: April, 2009
Psyop takes you into the life of Kevin Garnett in their latest spot for HP via Goodby, Silverstein & Partners.
Credits:
Client: HP
Spot Title: “Kevin Garnett All-Arounder”
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Director: Steve Simpson
Creative Director: Will McGinness
Senior Art Director: Dino Spadavecchia
Senior Copywriter: Alex Flint
Producer: Todd Porter
Assistant Producers: Christine Oh, Jessica Mehl
Group Account Director: John Coyne
Account Director: Melissa Nelson
Account Manager: Nick Pacelli
Production Company: Psyop
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Angelos
Director of Photography: Max Malkin
Production Designer: Floyd Albee
Design/Animation/Visual Effects: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Producer: Kim Wildenburg
Lead Technical Directors: David Chontos, Kyle Cassidy
Designers: Alex Hanson & Joseph Chan
3D Artists: Terry Shigemitsu, Petrik Watson, Todd Akita, Colin Cromwell, Yvain Gnebro, Joon Seong Lee, Stefano Dubay
Flame: Alex Kolasinski & Chris DeCristo
Compositor: Shawn Berry
Editor: Patrick Griffin, Arcade Edit
Music: The Rumor Mill, Josh Ralph
Sound Design: 740 Sound design, Eddie Kim, Andrew Tracy
Final Mix: Lime, Rohan Young, Joel Waters
NEW YORK (AdAge.com) — Listener numbers are up but ad revenue is down, where's the disconnect? Look no further than the creative agencies, who rarely make radio the focal point of national campaigns these days. Seeking to shed some light on that disparity, the Radio Advertising Bureau and the VCU Brandcenter at Virginia Commonwealth University held a roundtable discussion with 11 of the ad world's top creative directors.
LONDON – Guardian.co.uk regained its lead as the UK’s most popular national newspaper online in April, overtaking Telegraph.co.uk, which moved to second place.
NEW YORK (AdAge.com) — Amid increased pressure on both the antitrust and privacy fronts, Google is appointing one of its most experienced sales execs to be its top liaison to the agency community and industry associations.
SYDNEY – Social advertising network Adknowledge has launched Social TV, an ad platform that allows brands to extend their television campaigns to reach social network users.
LONDON – Pot Noodle has launched its own kebab van as part of an experiential campaign to support its new Doner Kebab variant.
LONDON – Yahoo! is in talks to acquire social media companies, chief technology officer Ari Balogh, has revealed.
LONDON – The NSPCC has become one of the first charities to back gifts in wills using online banner ads.
LONDON – BBC One’s ‘The Apprentice’, which saw trainee stockbroker Ben Clarke become the latest contestant to be booted off the show, drew almost 5m more viewers than ITV1, according to unofficial overnight figures.
LONDON – The BBC is in advanced talks with several newspaper groups over the sharing of some of the corporation’s audio-visual content on their websites.
LONDON – Microsoft is preparing to launch an internet search engine that it hopes will challenge Google’s dominance of the market.
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