May
22
NatMags and MediaCom among Sunday Times top 10 greenest companies
Posted in: UncategorizedLONDON – NatMags and MediaCom are two of the greenest companies in the country, according to a new survey published this week in The Sunday Times.
May
22
ITV relaunches mobile site with new partner
Posted in: UncategorizedLONDON – ITV is relaunching its mobile site after appointing a new mobile internet partner, Kilrush.
May
22
London Evening Standard to sponsor Twenty20 cricket at Brit Oval
Posted in: UncategorizedLONDON – The London Evening Standard has signed up as a sponsor for the Brit Oval cricket ground.
May
22
RSA appoints former AA marketer Lloyd East to senior role
Posted in: UncategorizedLONDON – Insurance brand RSA has appointed Lloyd East to the newly-created role of marketing effectiveness director. East joins from his previous role as marketing director at Principle Insurance Holdings.
May
22
Same old april’s fool joke / Tel est “prix” qui croyait prendre
Posted in: Uncategorized |
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| THE ORIGINAL ? Eram (low budget shoes) – Fake higher price April’s fool – 2004 (A pair of shoes at Eram generally costs less than 100€) Source : French Art Directors Club, Mention Agency : DevarrieuxVillaret (France) |
LESS ORIGINAL : Mc Donald’s April’s Fool – Fake Price – 2009 (Usually a cheeseburger costs 10kr) Source : Adsoftheworld Agency : DDB Stockholm (Sweden) |
| Un prix à Cannes serait beaucoup trop cher payé pour cette annonce Mc Do qui reprend telle quelle l’idée française sans rien y ajouter! |
May
22
Fiat ad faces censure over breach of Department for Transport code
Posted in: UncategorizedLONDON – The Vehicle Certification Agency (VCA) is investigating a complaint against a billboard ad for Fiat’s E500 model.
May
22
Sky and ITV take football battle to Twitter
Posted in: UncategorizedLONDON – BSkyB subsidiary Teamtalk.com and ITV.com are attempting to tap into the latest social media craze by aiming to gain audience through Twitter.
May
22
Yahoo launches mobile voice search
Posted in: UncategorizedLONDON – Yahoo is launching a mobile voice recognition search service, oneSearch, which allows users to speak their requests through their mobile handsets.
May
22
UK court rules eBay is not accountable for counterfeits
Posted in: UncategorizedLONDON – The UK High Court has ruled in favour of eBay in the trademark infringement case brought on by cosmetics company L’Oreal, following similar legal victories for the auction site in France and Belgium.
May
22
Bikini Camo – ScarArt Tattoos Help Beach Body Blues (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Finally a real FDA regulated and approved temporary skin art that can help you get back to the beach. ScarArt based in Montgomery Texas, has successfully produced a fully removable water proof and sweat…
May
22
Tweet to ReMind Targets Memorial Day Goal
Posted in: Uncategorized
May
22
ITV takes big shows to small screen by hiring Kilrush as mobile partner
Posted in: UncategorizedLONDON – ITV has committed to building new mobile properties for hit shows such as Britain’s Got Talent and Coronation Street by signing Kilrush as its mobile publishing partner.
May
22
ITV commits to mobile by hiring Kilrush as mobile internet partner
Posted in: UncategorizedLONDON – ITV has committed to building new mobile properties for hit shows such as Britain’s Got Talent and Coronation Street by signing Kilrush as its mobile publishing partner.
May
22
Apple bans app over Kama Sutra flap
Posted in: UncategorizedLONDON – Apple has banned a British made iPhone app on the grounds that it could conceivably allow users to read the Kama Sutra.
May
22
Volkswagen Movie Star
Posted in: Uncategorized
O Youtube inaugurou um blog e um vídeo voltado para agências e anunciantes. O propósito é defender que há motivos de sobra para incluir o maior portal de vídeos do mundo em uma planilha de ações de mídia. Sendo assim, ao ler o novo Youtube Biz Blog, descobri um case digno de bom um benchmark. No final do ano passado, a Volkswagen lançou na Alemanha, sua pátria mãe, um brand channel que reúne, até hoje, centenas de milhares vídeos de usuários que fazem algum tipo de referência a um produto da montadora. Querendo ou não, essa ação segue literalmente o significado da marca: volks + wagen (carro + povo), ou seja, carro do povo = marca do povo. Só senti falta de não ver o vídeo da Stefhany com seu Cross Fox 
Decidi postar uma paródia ao seriado Mr. Bean. O vídeo foi submetido por um usuário, cliente da VW.
:: YT Biz Blog
:: http://ytbizblog.blogspot.com/
:: Volkswagen Movie Star
:: www.youtube.com/myvolkswagen
May
22
Ronson book free to view digitally for Jonathan Ross Twitter book club
Posted in: UncategorizedLONDON – Publishing house Pan MacMillan is allowing a digital edition of Jon Ronson’s ‘The Men Who Stare At Goats’ to become freely available to read this Sunday, when Jonathan Ross hosts his inaugural Twitter book club.
May
22
OFFF 2009 Opening titles
Posted in: UncategorizedOFFF 2009 Main Titles from Prologue! from OFFF on Vimeo.
This opening just blew me away. The type work and timing is just perfect. Kudos to Kyle Cooper, Ilya Abulhanov and Elizabeth Newman.
May
22
Chemistry appoints Catherine Andrew to bolster planning department
Posted in: UncategorizedLONDON – Integrated agency Chemistry has expanded its planning department with the appointment of Catherine Andrew as senior planner.
May
22
Toyota chega ao MySpace fazendo “barulho”
Posted in: Uncategorized
Em uma parceria entre o Myspace e a Toyota, foi anunciado que a procura por uma nova estrela musical dos Estados Unidos está em jogo. O concurso se chama “Rock the Space“, onde está havendo uma concorrência entre bandas e artistas solo que são encorajados a apresentar canções originais. O vencedor, que também será escolhido pelo público, receberá um contrato exclusivo com o MySpace Records para gravar suas músicas.
As inscrições estarão abertas até o dia 1º de julho, deste ano. E para entrar na competição, os artistas devem submeter um demo de suas músicas em arquivo mp3, na página da Toyota Music. O mais legal é que todos os participantes terão a oportunidade de criar widgets com suas músicas e viralizar por toda a web.
Sempre tive um apreço bem grande por estratégias como essa, tendo marcas se associando à música para se aproximar das pessoas. Quem mais já fez esse tipo de coisa? Coca Cola, Mc Donald’s, Heineken, Chevrolet, Fiat, Vespa, Air France, Ford, entre muitas outras.
:: Toyota Music | Rock the Space
:: www.myspace.com/toyotamusic
May
22
TMW creates pack to help combat male suicide
Posted in: UncategorizedLONDON – TMW has produced a business-targeted campaign aimed at reducing the numbers of men who commit suicide due to work and economic pressures.
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