Hasta La Creative!

NEW YORK (AdAge.com) — Vogue's March cover story on Michelle Obama called her "The First Lady the World's Been Waiting For." No doubt she's been embraced by the media world, appearing on cover after cover, from Us Weekly to Newsweek. But when it comes to sales, Ms. Obama may not yet be general-interest magazines' new Princess Diana, who regularly helped the industry sell more copies at newsstands.

A versão atualizada do mapa da internet criado pela Information Architects Japan.

LONDON – Scope has appointed Enable Interactive to develop its digital activity.

LONDON – Digital market research firm eDigitalResearch is launching a tool to help companies identify dissatisfied customers and respond to them quickly before they influence others with negative word-of-mouth opinions.

Hearken back to the days of yore, when America was Built Ford Tough and Chevy had launched what was the start of An American Revolution, became The Heartbeat of America, and grew strong, Like a Rock. At the same time, Buick offered consumers The Spirit of American Style. The cars and the ads were  inspiring…making us want to love America more than we already did. Yep, the good ‘ol days, how we miss ‘em. Thus, it’s fantastic news to hear that GM is gonna bring ‘em back!

Will they be able to pull it off? GM would like us to think so, counting on their new “Total Confidence Plan (TCP),”  announced by several new TV spots meant to inspire America. The TCP provides payment protection if you get laid off ($500/month for up to 9 months), guarantees trade-in value for your vehicle, and also provides a 100,000 mile drive train warranty. The premise behind the spots is that GM is rebuilding from the “ground-up;” but, based on the ouster of former GM CEO Rick Waggoner, it looks like they’ll be using the famous ”top-down” strategy instead.

The spot anouncer starts with: “You know what America needs right now? America needs a comeback…”

No, what America needs right now is for GM to pull their own weight. There are two primary goals in business: 1) Make a profit, and 2) Stay in Business. Very simple. The third thing most pick up along the way: Keep the Government out of your business. Although GM’s restructuring efforts don’t seem to address a single one these items as of yet, it is only fair to give them more time…

(This Announcement was paid for by the Automotive Bailout Package, with funding and support from taxpayers like you.)

LONDON – The bottom has been reached for drops in UK marketing spend, and business confidence started to return in the first quarter of 2009, according to the IPA’s Bellwether survey published today (6 April).

Hyatt’s running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.

LONDON – Yahoo’s digital ad platform, Right Media, has announced the web and mobile instant messaging service eBuddy will use its exchange to sell non-premium inventory.

Keira Knightley stars in this powerful ad for Women’s Aid that aims to raise awareness of domestic violence!

Advertising Agency: Grey, London, United Kingdom
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark