LONDON – Virgin Media has formally begun the sale of its content operations, issuing a sales memorandum for its Virgin Media TV unit, owner of channels such as Living, plus ad sales house IDS. It has excluded its 50% stake in UKTV from the sale.
LONDON: The outdoor industry must focus on its audience and use research and technology to provide a better service to clients, speakers at the Outdoor Advertising Association conference 2009 warned last week.
LONDON – Sky.com and Google are among the lowest-ranking digital media owners in terms of service levels, according to the IPA.
LONDON – Google’s YouTube is on track to lose $470 million (£321m) in 2009, according to a Credit Suisse report, despite the video-sharing site ramping up its ad strategy.
LONDON – Coca-Cola will launch its latest ad for Coke Zero with its most ‘laddish’ marketing campaign to date.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Carlo Grimaldi
Post Production: Carlo Grimaldi
Art Buyer: Maria Benenati
LONDON – Digital agency LBi has cut 150 jobs or 9% of its global workforce in the first quarter as it restructures its European and US operations.
NEW YORK – The New York Times Company has threatened to close The Boston Globe in 30 days unless its unions agree to $20m in dramatic cost savings.
LONDON – AXA UK is reviewing its entire marketing services roster, worth more than £30m and spanning 169 agencies.
LONDON – Adam & Eve has resigned the £5 million Westfield London creative account, due to it picking up the £20 million John Lewis business in February.
Excellente publicité vidéo pour l’opérateur américain Sprint, résumant les principaux chiffres des consommations téléphoniques sous forme d’animation / infographies 3D : appels reçus, SMS envoyés, spam, consommation twitter… A noter la présence du prochain Palm Pré en fin de spot.
Une réalisation du studio Superfad. Par l’agence : Goodby, Silverstein & Partners.
Advertising Agency: Pumped
Creative Director: Carlos Peña
Co-Creative Director / Copywriter: Jef Loeb
Art Director: Natalie Sannemalm
Outdoor: Fuel Outdoor
LONDON – The storming start to the Formula One season made by debutant team Brawn GP has not only stunned the motorsport world, but also provided its sponsors with an unexpected return on investment.
LONDON – An ad by the The Autism Trust encouraging Gordon Brown to call Polly Tommey, the charity’s founder, has proven successful, after the Prime Minister responded to the ad and arranged a meeting.
The answer is in the spunge…
Did you know that in the famous couple Laurel & Hardy; Laurel was soft to dry and hardy rough to clean?
And in the famous cartoon Tom & Jerry, Tom is rough and Jerry is soft!
Another brainy cartoon in video that is most of fun!
[…]
(TrendHunter.com) Fighter jet supercars, diamond shaped autos and shark-shaped hovercrafts. Today we hunt Kickass Cars of the Future.
10. The solar-electric Mitsubishi i MiEV Sport Air looks like it’s smiling—which is…
LONDON – The People, The Trinity Mirror-owned Sunday tabloid, will relaunch within the next month as the title looks to shift away from its downmarket image and scale back its celebrity coverage.
LONDON – Simon Barnes, the former commercial director at Independent News & Media UK, is resurfacing at free newspaper City AM in a consultancy role to help shape the newspaper’s commercial strategy.
LONDON – Bauer Media has appointed Graham Bryce, strategy and operations director at Republic of Ireland commercial radio group, Communicorp, as managing director of its Scottish radio stations.
LONDON – WPP’s outdoor specialist Kinetic has appointed its chief executive for the Americas, Steve Ridley, to the new role of global chief operating officer.
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