Une superbe montre Faceless sous la forme d’un simple bracelet, pensé par Hironao Tsuboi et dévellopé par le studio japonais 100%. Une montre très minimaliste grâce au diodes LED placés entre les maillons du bracelet. Disponible en argenté clair.
(TrendHunter.com) The athletic and wispy Kong Yansong from Beijing Sport University has the Asian online community buzzing since she won the online vote for most beautiful legs. She is unusually tall, at 5’10, for a young…
NEW YORK (AdAge.com) — Burger King has agreed to revise a campaign created by Crispin Porter & Bogusky and airing in Europe for the Texican Whopper, after a Mexican diplomat called it offensive to Mexicans and damaging to the country's image.
MINNEAPOLIS (AdAge.com) — It's been a year — a decade — for reality TV. But at least for one night, it was back to TV's original oeuvres, as sitcoms and dramas on CBS and Fox tied for first with a 4.1/11 rating and share in the ad-centric 18-to-49 demographic. ABC, which had Monday's only reality show, "Dancing With the Stars," was third, with a 3.4/9, while NBC (2.8/7) and the CW (0.4/1), which also depend on dramas, finished fourth and fifth, respectively.
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Agency: WTG, Dubai – London
Creative Director: Abbas Naqvi
Copywriter: Sameer Ahman Khan
Tá circulando pela internet, na França, o que seria um vídeo plantado pelo pessoal Ikea, com potencial para se espalhar (viralizar) pela a rede. Ainda não há nenhuma confirmação por parte deles, mas como sabemos que Ikea não faz nada sem ser “out of box”, essa, possívelmente, é mais uma cria deles.
Assim que soltarem mais news, a gente coloca aqui 
:: Via Marketing Alternatif
CHICAGO (AdAge.com) — Continuing its aggressive use of Twitter, the National Hockey League is hosting 21 "tweetups" — real-world get-togethers of Twitter users — to mark the start of its playoffs.
Ao invés de somente criar um perfil no Twitter (como foi feito pela Ford e GM) para estender suas conversações com os clientes/consumidores, a Land Rover, dos Estados Unidos, em parceria com a Y&R Wunderman está se apropriando de um jeito menos convencional do microblog mais famoso do mundo. O fato é que a montadora está apresentando seus novos modelos 2010, na América do Norte, inicialmente no New York International Auto Show. E para acompanhar o debate sobre os novos produtos apresentados pela marca, estão incentivando a utilização da hashtag “#LRNY“, no Twitter. Mesmo quem não é membro do Twitter pode acompanhar o que está sendo dito sobre a Land Rover e seus novos automóveis no Twitter Search.
É legal ver que as marcas estão cada vez mais apostando no Twitter. A última ação de marketing envolvendo o microblog que mais gostei foi a da Dell Brasil. A Paula Rizzo postou no blog dela (aqui).
:: Via Propagation Planning
For its WaMu rebranding campaign in Calfornia, JPMorgan Chase was looking for a tidal wave of optimism; with an "Instant Karma!" cover, they got it, care of Peter Murphy, Bauhaus' "godfather of goth."
“Claudio from Thailand” sent us this online video for QUALCOMM, which pulls the curtain back on its R&D department for your eyes only.
April 15 is forever logged into our consciousness as Tax Day. And for two companies — H&R Block, the country's largest tax-preparation service, and Intuit, marketer of leading software service TurboTax — this date remains a highly anticipated event on their marketing calendars. We looked at the two tax services' media strategies to ascertain who could rightfully claim bragging rights as best-in-market.
Rather than focus on fractured families and the slow, tragic waltz toward death, the Norwegian Parkinson’s Association (Norges Parkinsonforbund) decided to add a little jazz to its disease awareness campaign.
People in this mall are actually serving an ad floor promotion by walking on it.
The printed sticker of the dog is covering the floor and offering a nice exposure from the higher level of the mall.
People can see pedestrian walking on the dog as if it was bugs on a dog!
Great idea for […]
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| THE ORIGINAL? Bernardo’s – 2003 “Abuse through prostitution steals children lives” Source : “Les fondamentaux de la publicité” published by Pyramyd Editions (Fr) Agency : BBH (United Kingdom) |
LESS ORIGINAL : Enfance et Partage – 2009 “Abused childs. Don’t deprive them from their childhood” Agency : M&C Saatchi GAD (France) |
| Une idée qui, elle, n’a pas pris une ride… Certes c’est pour la bonne cause, mais c’est pas une raison pour refaire ce que d’autres ont (mieux?) fait avant. |
Coming from a liberal arts education at a "typical" four-year university has made me wonder if we can even compete against specialized portfolio schools like VCU Brandcenter.
For Accor’s Suitehotel, London’s The Viral Factory orchestrated The Suite Jump Games — the largest international bed-jumping contest ever held.
Why tote a friendship bracelet when you can upload pictures of your friends, make promises and broadcast them to the world, all on Downy’s tab?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
