Brands boosted by international media exposure, study reveals

LONDON – Advertising across international media leads to stronger brand preference, more brand recommendations and higher product sales, a new report out today concludes.

Beach Fun Ads – Allen Cox Gets Aquatic For Spring/Summer 2009 (GALLERY)

(TrendHunter.com) Allen Cox celebrates summer fun in their Spring/Summer 2009 ad campaign. The campaign features models André Ziehe and David Fair frolicking on a beautiful beach with a sexy female model.

Aquatic themes…

Watch consumers interact with McDonald’s digital billboard at Piccadilly Circus

LONDON – McDonald’s has unveiled a fresh sign concept at Piccadilly Circus, aimed at encouraging visitors to take pictures against the back-drop of the iconic outdoor site, which is seen by an estimated 1.1m people a week.

BBC Good Homes magazine to close

LONDON – BBC Magazines is to close BBC Good Homes magazine in May, after its ABC figures fell by 23 per cent, year on year.

Westfield partners with Vue to build multiplex cinemas

LONDON – Westfield Group has signed a partnership deal with Vue Entertainment to build and run two multiplex cinemas at Westfield London and Westfield Stratford City.

Nestle picks Marie Curie Cancer Care as its charity of the year

LONDON – Nestle UK has chosen Marie Curie Cancer Care as its first charity of the year.

Facebook valued at $5bn as it seeks fresh funds

NEW YORK – The value of Facebook has fallen by as much as two thirds after it was reported to be in talks with private equity companies about selling a stake that would give it a value of between $5bn and $6bn, drastically down on the $15bn it was worth when Microsoft invested in 2007.

Shareholder ups The Local Radio Company offer to £2.5m

LONDON – The Local Radio Company has received a renewed takeover offer, valuing the company at £2.5m.

Tories pledge to protect local media

LONDON – Shadow culture secretary Jeremy Hunt has said the Conservative Party would not protect the old regional media business models if it came to power, but insisted the party would seek to protect local media.

Makita drills

Click to enlarge the creative ad / design

“We drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated.”

Agency: Saatchi & Saatchi Johannesburg, South Africa.


Nigel Evan Dennis

Une superbe animation pleines de couleurs et de symboles pour le nouveau clip du groupe A Lull. Une production et réalisation de l’artiste Nigel Evan Dennis sur le titre “Skinny Fingers”.



evan1

evan2

Game (r)Over / Fauve qui peut!

2001youngrubicam
zoo2009
THE ORIGINAL?
Mitsubishi Pajero “in the Zoo” Ambient – 2001
Source : Cannes Archive Online,
Agency : Young & Rubicam Adelaide (Australia)
LESS ORIGINAL :
Land Rover “in the Zoo” Ambient – 2009
Source : Adsoftheworld
Agency : Filadélfia, Belo Horizonte, (Brazil)
Pauvres animaux… ils étaient déjà emprisonnés et voilà maintenant qu’on met des voitures (ultra polluantes) dans leurs cages! L’homme est vraiment un animal…

IAB updates guidelines for online video advertising

LONDON – The Internet Advertising Bureau (IAB) has updated its best practice guidelines for online video advertising, which were initially launched last year, as it continues to create a standarised tome for the vastly emerging ad sector.

Head of AOL Ad Sales Greg Coleman to Leave


NEW YORK (AdAge.com) — Continuing the flurry of changes at AOL over the past several months, Platform-A President Greg Coleman is leaving the company, being replaced by former Google executive Jeff Levick. Mr. Levick will be the new head of global advertising sales strategy, reporting directly to his former Google boss, now AOL's chairman-CEO, Tim Armstrong.

Pizza Hut launches Terminator tie-up

LONDON – Pizza Hut has launched a new campaign promoting its tie-up with the film Terminator Salvation.

INM top executives’ earnings slashed

LONDON – Independent News & Media’s top executives, including outgoing chief executive Sir Anthony O’Reilly, saw their total earnings slashed last year, with O’Reilly’s package cut by €711,000.

Virgin launches industry’s ‘first’ interactive music video

LONDON – Virgin EMI is promoting the new single from Australian band Empire of the Sun with an interactive, pixel tracking online video, which Virgin claims is a “digital first for the music industry”.

BBC to close Good Homes magazine

LONDON – BBC Magazines is poised to close its 11-year-old monthly title Good Homes magazine due to a slump in circulation.

Platform A chief out as Time Warner mulls AOL spin-off

LONDON – Time Warner is hinting that is seeks to unload its troubled internet company AOL after reporting a 14% profit slide, which it blames on a drop in online advertising revenue across AOL’s websites.

Mixx sparks dialogue between marketers and consumers

LONDON – User-driven social media website Mixx is offering advertisers a chance to trial their creatives against its top members for peer-reviewed feedback before launching “the big spend”.