Online adspend up 17% in 2008 to £3.35bn

LONDON – Internet ad expenditure grew by 17.1% year on year in 2008 to £3.35bn, an increase of £540m compared to 2007, according to the Internet Advertising Bureau.

Charity comparison ads proposed

LONDON – Charities could soon be allowed to run ads that show how they compare with other charitable organisations.

Dining Agenda

Un projet original conçu par l’artiste italienne Sara Ferrari : ce livret dédié au repas et à la prise de notes. Près de 14 sets de tables en papier recyclé avec mémo inclus. Le tout dans un packaging séduisant, des couverts détachables & une couverture entièrement en bois.



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Expedia launches space offering as April fool joke

LONDON – Expedia has launched a new division called Expedia Space as part of an elaborate April fool joke.

Online ad spend up by 17 per cent during 2008

LONDON – Internet advertising spend rose by 17.1 per cent during 2008, boosting the medium’s share of total ad spend to 19.2 per cent.

COI appoints agencies to strategic consultancy framework

LONDON – COI has appointed 50 agencies, including McCann Erickson, CHI & Partners and MEC, to its strategic consultancy framework.

Total Film launches special 3D issue

LONDON – Total Film is launching a 3D special issue that will include three-dimensional ads.

Best-of March 2009

Nouveau rendez-vous sur le site avec la mise en ligne d’un Best-of, grâce à l’outil Mosaïc. Un tour d’horizon en images des meilleurs articles et coups de coeur des lecteurs, ces 3 derniers mois sur Fubiz.



Top 50 Marketing Trends and Ads in Q1 2009 (COUNTDOWN)

(TrendHunter.com) This micro marketing trend report features the top marketing trends and advertisements in the first three months of 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic…

Top 50 Tech Trends in Q1 2009 (COUNTDOWN)

(TrendHunter.com) This uber techy and ultra geeky countdown features the top tech trends in Q1 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our…

Top 50 Fashion Trends in Q1 2009 (COUNTDOWN)

(TrendHunter.com) This micro fashion trend report features the top fashion trends in Q1 2009, the first three months of this year.  The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several…

Top 50 Naughty Trends in the Q1 2009 (COUNTDOWN)

(TrendHunter.com) This naughty little countdown list features the top 50 naughty trends in the first three months of this year. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million…

Top 50 Trends in March 2009 (COUNTDOWN)

(TrendHunter.com) This micro trend report features the top trends in the last month.  The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our trend database,…

Watchdog ASA slams MCBD’s anti-smoking TV ad

LONDON – The Advertising Standards Authority has placed restrictions on an anti-smoking TV ad created by Miles Calcraft Briginshaw Duffy for the Department of Health, because it could scare children.

ASA slaps 9pm watershed on Volkswagen Golf ads

LONDON – TV ads promoting the new Volkswagen Golf have been given a 9pm time restriction after the martial arts-inspired action sparked 1,066 complaints, making it the fifth most complained about ad of all time.

Futuristic 40’s-Inspired Fashions – Bold Geometric Designs by Dora Mojzes (GALLERY)

(TrendHunter.com) Futuristic fashions by Hungarian designer Dora Mojzes are aggressively dynamic in the most positive sense. You can see inspiration of another ultramodern clothing artist Gareth Pugh in her designs and…

Maxo Coils

Personal work, uploaded by Art Director: jkmallik, from Kolkata for Maxo Coils.

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Giant Cheetos Snack Launched

cheetosIf you are among the people addicted to this cheese curls snack, then this will surely be good news for you. Frito-Lay’s Cheetos brand today announced that April 1, 2009 will mark the launch of one of the BIGGEST innovations to ever come out of the snack food industry – Giant Cheetos snacks.

Created by Chester Cheetah and the absurdly creative Cheetos development team, Giant Cheetos provide the great cheesy taste consumers love, but are roughly the size of golf balls and stand as the perfect expression of the brand’s playful personality.

Available nationwide in Cheese and Flamin’ Hot flavors, the brand anticipates the over-sized snack sensation to be a two-bite-per-cheesy-ball experience for the average consumer, while recognizing that more-evolved snackers, or “big mouths,” will be able to enjoy them in a single chomp.

The launch of Giant Cheetos comes as the brand adjusts its positioning to exclusively target adult consumers, with a focus on providing more play time as a release from everyday life. In fact, contributing to the product’s development were consumer insights that point to a desire by adults for more fun in their lives and a recognition of the need to lighten up more.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Bamboozle by Wonka

event_56143Festivals and Roadshows are among the common recreation and forms of entertainment people love and Wonka knows this all too well. WONKA is once again bringing mysterious and marvelous acts of imagination to the people in the form of Bamboozle, a bonanza of musical creativity featuring never-before-seen WONKA surprises and more than 100 bands.

The Bamboozle presented by WONKA introduces a new invitation from WONKA: “Feed Your Imagination.” WONKA recently launched new electrifying and whimsical packaging, products and Web themes to go along with the new tagline.

Bamboozle presented by WONKA will begin and end with celebratory festivals as part of a multi-week tour, kicking off with Bamboozle Left in Irvine, Calif., on April 4 and ending with The Bamboozle in East Rutherford, N.J., on May 2 and May 3. Both festivals will be preceded by a Hoodwink Festival featuring select acts performing the music of their favorite artists on Friday, April 3, and Friday, May 1. Between these festivals, the Bamboozle Roadshow presented by WONKA will make more than 20 tour stops across the country, starting April 5 in Tucson, Ariz.

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press

Planters Improves Product with SeaSalt

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Planters Nuts has been a familiar product brand in the market. And to keep that tradition of higher quality products, Planters has a new quality innovation on deck with a fresh twist on its famous beloved salted snacks–the addition of pure sea salt to its snack nut products, including Cocktail Peanuts and Dry Roasted Peanuts, Cashews Halves & Pieces, Deluxe Whole Cashews, Mixed Nuts and Deluxe Mixed Nuts.

With a strong commitment to delivering great taste and quality to consumers for more than 100 years, Planters has always sought innovative ways to lead the snack nut category. The move to sea salt was a natural evolution for the brand because of the popularity and desire for sea salt among consumers. It’s the Planters taste snackers love, combined with pure sea salt–a winning combination!

“As an iconic brand that has always been synonymous with quality and great tasting products, Planters change to pure sea salt will make the Planters nut offerings even more exciting and relevant to the millions of people who love the brand, and have for years,” said Florence. “From a chef’s perspective, pure sea salt really takes the products to a whole new level of quality.”

Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Eco-Friendly Tips . Stick around for unique and sensible posts coming your way.

(Source) Press