Successful E-mail Marketing Strategies: From Hunting to Farming
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References on how to effectively make use of email marketing strategies can be solicited once again from this new book reference that was recently launched.
e-Dialog, a proven provider of advanced e-mail marketing services and solutions, today announced the debut of Successful E-mail Marketing Strategies: From Hunting to Farming, a book co-authored by marketing veterans Arthur Middleton Hughes and Arthur Sweetser. Available from RACOM Books, Amazon.com and Borders.com, the book outlines how to create and measure e-mail messages that are relevant to subscribers.
Understanding that competition has never been more fierce, nor margins more slim, the authors guide marketers in FARMING techniques; sending e-mails that prompt recipients to take a desired action based on a database of demographic and behavioral information. In essence, they direct companies in optimizing and measuring the most impactful and cost-effective medium today.
(Source) Press
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