Mar
31
AOL targets brand ads for new gaming site
Posted in: UncategorizedAOL UK’s publishing arm MediaGlow has launched a new consumer gaming site, positioning it as an editorially-led community for advertisers to reach casual gamers.
Mar
31
Sony does deal with YouTube
Posted in: UncategorizedLONDON – Sony is to become the first brand to take over YouTube UK’s homepage – the Google-owned video-sharing website’s largest UK deal to date.
Mar
31
Tiscali still in talks with Carphone Warehouse and British Sky Broadcasting
Posted in: UncategorizedLONDON – Carphone Warehouse and British Sky Broadcasting are still interested in making an offer for Tiscali’s UK broadband business, according to a report in the Financial Times.
Mar
31
Focus DIY credit concerns force media account move
Posted in: UncategorizedLONDON – Focus DIY has moved its £10 million media planning and buying business out of Mediaedge:cia Manchester and has split it between Edwards Groom Saunders and The7Stars.
Mar
31
Teachers’ union blames TV for pupils’ bad behaviour
Posted in: UncategorizedLONDON – A teachers’ union has blamed TV catchphrases and inappropriate content in programmes for encouraging bad behaviour among pupils.
Mar
31
Swedish ad students use Twitter and blog to ‘pitch’ for global Adidas brief
Posted in: UncategorizedLONDON – The Swedish ad agency Volontaire has challenged three of its interns to achieve the impossible: win the Adidas worldwide creative account within three weeks.
Mar
31
Reckitt-Benckiser moves $20 million of ad budget from TV to online
Posted in: UncategorizedLONDON – Reckitt-Benckiser plans to move $20 million of its media spend budget from TV into online video for 15 of its brands, as it looks to secure more efficient advertising rates.
Mar
31
Honda’s Let It Shine
Posted in: Uncategorized
Wieden + Kennedy’s Amsterdam office created Let It Shine – a Honda commercial in which a bank of cars (Honda’s, naturally) arranged in a grid, use their headlights as pixels to create an animated sequence..
Mar
31
Racing industry targets centralised sponsorship
Posted in: UncategorizedLONDON – Key players in the horse-racing industry have called for a radical shake-up of its sponsorship structure to allow it to compete with other mainstream UK sports.
Mar
31
BingoLotto relaunches with Tesco tie
Posted in: UncategorizedLONDON – Lottery TV game BingoLotto will relaunch this June having secured an exclusive distribution deal with Tesco.
Mar
31
Alex Batchelor to chair Marketing Society
Posted in: UncategorizedLONDON – Alex Batchelor, marketing director of TomTom, has been elected chairman of the management board of the Marketing Society.
Mar
31
Levi’s unveils ad characters
Posted in: UncategorizedLONDON – Levi’s is to roll out three brand mascots to mark the 10th anniversary of its Engineered Jeans.
Mar
31
Tate & Lyle’s Ferguson joins Greggs’ board
Posted in: UncategorizedIain Ferguson, CBE, chief executive of Tate & Lyle, has joined the board of bakery chain Greggs as a non-executive director.
Mar
31
Viral View – the best new viral ads on the web
Posted in: UncategorizedLONDON – The first in a regular series where viral marketing agency GoViral filters out the rubbish and checks out the hottest ad clips on the internet.
Mar
31
Flat Chair Project
Posted in: UncategorizedUne combinaison de techniques autour de cette chaise désigné pour être vendu à plat, afin d’être assemblé par le client final. Un travail de Sara Paculdo, actuellement Product Designer et basée en Californie. Une structure unique et un look moderne à découvrir dans la suite.
Mar
31
Swiss Skydive: Free fall
Posted in: Uncategorized
Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.
Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Mar
31
Unicef Finland: Mom
Posted in: Uncategorized
“Thank you for caring, we hope there are more people like you. Be a mom for a moment.”
Advertising Agency: Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Account Supervisors: Heini Häyrinen, Joanna Kokonmäki
Guerilla production company: ADDlife Finland
Mar
31
Fringe Fashion – Cutting Edge Fashion, Marketing, and Runways in 2009 (THTV)
Posted in: Uncategorized
(TrendHunter.com) Underground underwear dancing, human hamster wheels and Alice in Wonderland. Today we hunt: Fringe Fashion ‘09.
10. Why bother with a catwalk when you can get models to run around in a human hamster wheels. …
Mar
31
Evening Standard forms new alliance to target Londoners
Posted in: UncategorizedLONDON – The Evening Standard is poised to set up a cross-media commercial partnership – akin to Time Warner’s ad council – across the Capital, running across print, outdoor and radio.
Mar
31
Focus DIY moves account after conflict with MEC
Posted in: UncategorizedLONDON – Focus DIY has split its £10m media planning and buying business between Edwards Groom Saunders and The7Stars after a dispute over credit insurance with incumbent Mediaedge:cia Manchester.
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