Despite the region's rep as a hub for creative brilliance, Latin America lags the rest of the world when it comes to digital innovation. Blame it on small budgets that correspond to consumers' relatively slow uptake of digital media.
LONDON – Warren Scarr has taken on the role of marketing director at B&Q following Jo Kenrick’s departure in December.
LONDON – The long-awaited launch of a single online measurement currency is set for February, according to UKOM, the outfit behind the initiative.
LONDON – Aegis-owned outdoor specialist Posterscope’s billboard ads are to appear in more than 80 video games represented by in-game ad outfit IGA.
LONDON – Heathrow Express is holding a tender process for its on-board TV content delivery and sales.
LONDON – RBS Group is reviewing the publishing duties for its flagship customer magazine, Sense, which has a circulation of 1.5 million.
So where’s Obama Girl when you need her smile to cheer you up? She’s in yet another Barely Political video pimping a new environmental effort America’s Greenest Campus.
LONDON – Global media ad spend increased by 1.5% in 2008, despite the economic slump, with television and radio increasing their overall market share, according to new figures by The Nielsen Company.
LONDON – Daily Mail & General Trust chairman Lord Rothermere has sold about £540,000-worth of shares in the group.
CHICAGO (AdAge.com) — The Chicago Sun-Times is the latest major-market newspaper to find itself seeking bankruptcy protection. The paper's parent, Sun-Times Media Group, filed for Chapter 11 bankruptcy protection in Delaware this morning. The company, which owns 59 papers and their related websites in and around Chicago, said it will look to shed assets.
Aproveitando que o KISS vem mais uma vez para o Brasil na semana que vem, vale conferir esse novo comercial da Dr. Pepper estrelado por Gene Simmons e com referência a música “Calling Dr. Love”. Conta com a participação do filho dele, Nick Simmons, o que me lembra até uma cena do reality show “Family Jewels” da A&E.
Criado pela agência Deutsch, o filme é engraçadinho, mas bem comum. Só que ele me deixou ainda mais nostálgico, já que me toquei hoje que 10 anos depois, uma década, eu vou de novo em um show do KISS. Estou ficando velho.
LONDON – Online ad sales house Ad2One has won the account to sell New Scientist’s online inventory across mainland Europe.
“Aseema Charitable Trust wanted to promote the cause of educating street children amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. The ubiquitous storm drain was transformed into an “Abacus”. School was brought to the street!”
Agency: 141 Sercon Mumbai, India.
LONDON – Global Radio is on the verge of selling its 63% stake in Digital One, the national digital radio multiplex, to fellow shareholder, Arqiva.
LONDON – Everyman, the fund-raising arm for the charity The Institute of Cancer Research, has launched a new campaign using Teddy Sheringham.
NEW YORK (AdAge.com) — AKQA Co-Chief Creative Director Lars Bastholm is leaving the agency for Ogilvy North America, where he will assume the role of chief creative officer for digital for North America.
La question du “What are you doing ?” est de plus en plus à la mode sur Internet : voici donc logiquement ce calendrier à statuts. Très utile pour tracer vos activités quotidiennes. Un projet du créatif Burak Kaynak en collaboration avec Cem Has.
“Peça” bem interessante para a série vampiresca “True Blood”. Em caso de vampiro, pegue uma estaca.
| Via antony8627
(TrendHunter.com) Hollywood star Katherine Heigl is one of the many negative influences and forces in pop culture that send young people the wrong message about the deadly habit of smoking.
From glamorous stars like Katherine…
LONDON – The Evening Standard has appointed Walker Media to handle its media planning and buying account.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
