Hasta La Creative!

Sega and Pyro Studios have come together to create a new game based on the upcoming film, Planet 51. The Planet 51 game will be available in Winter 2009 for the Xbox 360®video game and entertainment system from Microsoft, the Wii™ system, PLAYSTATION®3 computer entertainment system and the Nintendo DS™ portable handheld system.

Planet 51 is a galactic sized alien adventure comedy from the writer of “Shrek” and “Shrek 2″, which revolves around American astronaut Captain Charles “Chuck” Baker who lands on Planet 51, thinking he’s the first person to step foot on it.

To his surprise, he finds that this planet is inhabited by little green people who are happily living in a white picket fence world reminiscent of a cheerfully innocent American town circa 1950, and whose only fear is that it will be overrun by alien invaders … like Chuck! With the help of his robot companion “Rover” and his new friend Lem, Chuck must navigate his way through the dazzling, but bewildering, landscape of Planet 51 in order to escape becoming a permanent part of the Planet 51 Alien Invaders Space Museum.

Planet 51 is scheduled for theatrical release in the United States on November 20, 2009 by Sony Pictures Releasing, and around the world by leading independent distributors.

(Source) Business Wire

Due to some questionable claims, Mead Johnson has to answer for some unsupported claims regarding the improvement of brain and eye development in infants. The National Advertising Division has thrice asked Mead Johnson to stop making unsupported claims for Enfamil. Those claims include the notion that Enfamil improves eye development and IQ in babies.

The referral is bad news for Mead Johnson as President Obama is poised to appoint FTC Commissioner Jon Liebowitz to chairman of the FTC. Leibowitz is regarded as more aggressive on enforcement than his predecessor.

NAD is incredulous that after two compliance proceedings, with the second compliance proceeding making explicit that any noncompliant advertising would result in a referral to the appropriate government agency, that the advertiser would disseminate advertising that clearly does not comply with NAD’s decision.

(Source) Bnet

(TrendHunter.com) Residents of Vassalboro, Maine, tried to stifle the idea of a topless coffee shop in their neighborhood, but town officials said “the coffee shop met the letter of the law.”

The Grand View Topless Coffee…

Advertising Agency: TBWA, Gurgaon, India
Creative Director: Anirban Sen Gupta
Art Director / Photographer: Nishit Shankar
Copywriters: Nishit Shankar, Abhishek chatterjee

NEW YORK (AdAge.com) — Video-game giant Activision Blizzard has kicked off a review for its $200 million global media-planning and -buying account.

SAN FRANCISCO (AdAge.com) — Jaguar and Land Rover have committed to mobile buys worth a collective $1.6 million for 2009, according to AdMob, the ad network that has been tapped to run the automakers' mobile campaigns. The luxury auto brands will split the budget to run mobile campaigns on AdMob's U.S. network.

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Advertising Agency: Asha Advertising, Muscat, Oman
Creative Head: Bala Krishnan
Creative Director-Copy: Udit Sen

NEW YORK (AdAge.com) — MDC Partners posted what the ad-agency holding company called a record 2008 based on revenue for the full year, and bucked the trend of doomsday forecasts to promise an even better 2009.

Você conhece bem. A China, além da tortura e da censura, é famosa pelos produtos piratas. É um terreno fértil em produzir imitações baratas de praticamente qualquer coisa.

Mas agora os chineses estão se tornando especialistas em outro tipo de pirataria: a de comerciais. Pra que gastar milhões contratando celebridades quando se pode dublá-las sem autorização?

É o que aconteceu com David Beckham, Keanu Reeves e Sean Connery. Em um comercial pirata, os três anunciam um medicamento contra impotência sexual, chamando Selikon. A dublagem em mandarim sobre imagens do jogador e dos atores cria o tom testemunhal.

“Que saber como me mantenho forte sobre o gramado? O remédio norte-americano Selikon me ajuda muito. E também é meu talismã secreto com Victoria”, “diz” Beckham no comercial

Segundo reportagem do espanhol Marca, o vídeo irritou muito David e Victoria, mas o jogador não afirmou se manifestará judicialmente sobre o ocorrido. Em declarações à imprensa chinesa, um porta-voz da Selikon disse apenas que as autoridades locais aprovaram o anúncio.

| Via Marca e Folha

A quick look at Spanish-language print media reminds us there is nothing quite like old-school advertising when it comes to generalizing about an entire population. Not only is it OK, but such generalization becomes the message at the center of the pitch.