Enfamil Under Fire for Baby IQ Claims


Due to some questionable claims, Mead Johnson has to answer for some unsupported claims regarding the improvement of brain and eye development in infants. The National Advertising Division has thrice asked Mead Johnson to stop making unsupported claims for Enfamil. Those claims include the notion that Enfamil improves eye development and IQ in babies.

The referral is bad news for Mead Johnson as President Obama is poised to appoint FTC Commissioner Jon Liebowitz to chairman of the FTC. Leibowitz is regarded as more aggressive on enforcement than his predecessor.

NAD is incredulous that after two compliance proceedings, with the second compliance proceeding making explicit that any noncompliant advertising would result in a referral to the appropriate government agency, that the advertiser would disseminate advertising that clearly does not comply with NAD’s decision.

(Source) Bnet