Hasta La Creative!

LONDON – The Royal Mail Group has called a pitch for the £15 million direct marketing account for the Post Office.

Credits:
Advertising Agency: Robert/Boisen & Like-minded, Copenhagen, Denmark
Creatives: Peter Metcalfe, Jannik Davidsen
Creative Director: Michael Robert
Illustrator: Evergrunge
Account Manager: Line Meldgaard

As idiotic, far-fetched and plain absurd as the Arnell Group Pepsi document is, anyone who’s ever worked in the industry knows this brand blatherific crap is the norm when it comes to a renaming/rebranding/logo project.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson

Via [ Ads Of The World ]

hotwheels-piano

hotwheels-utensil

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski

They were asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.

Agency: Y&R, Bangkok, Thailand

MINNEAPOLIS (AdAge.com) — Tuesday's two youth-appeal franchises showed how quickly pop culture shifts: "American Idol" beat an American icon, Charlie Brown, as well as every other competitive program, even though "Idol" itself was down 12% from its season average to a 9.2/24 rating and share in the ad-centric adult 18-49 demographic. Still, that was more than six times the amount that tuned in for "Be My Valentine, Charlie Brown" and "A Charlie Brown Valentine" (1.5/4 each), a delivery that was down 12% from last year's specials, which ran on a Saturday, and only a third of the "Peanuts'" specials' gold standard, "A Charlie Brown Christmas."

NEW YORK (AdAge.com) — Jon Mandel, the one-time Grey and MediaCom honcho who raised eyebrows by taking a job at Nielsen Co. to help marketers mesh data, has left his post at the research company.

Hitwise U.S. Senior Online Analyst Heather Hopkins noticed a few weeks ago that Google Maps had caught up to MapQuest in share of U.S. internet visits. She decided to wait a week to be sure things held. Since then, MapQuest has regained its lead and is widening the gap on Google Maps.

NEW YORK (AdAge.com) — Vibe magazine is cutting its paid circulation 25%, reducing its frequency to 10 issues a year from 12, and merging its print and digital editorial operations, all in the magazine industry's latest response to the twin attacks by recession and new media.