Twitter usage leaps in US as it secures new funding

LONDON – One out of every ten internet users in the US is using Twitter, according to new research released soon after it secured $35m in venture capital funding and revealed plans to launch revenue generating services.

BBC appoints new marketing director Baylay

LONDON – The BBC has appointed ex-Microsoft marketer Sharon Baylay as its new director of its marketing, communications and audiences division.

Soldiers ordered not to use Facebook

LONDON – Army chiefs have banned soldiers from using social networking sites such as Facebook and MySpace, blogging and joining online forums over fears that serving personnel might inadvertently breach security, according to a report.

BBC appoints new communications and marketing director

LONDON – The BBC has appointed former Microsoft manager, Sharon Baylay, to the executive board level role of director of the marketing, communications and audiences division.

Smart Fortwo ads highlight low emissions and 621-mile range

LONDON – Mercedes-Benz has launched a new campaign to back the new Smart Fortwo diesel car.

The Victorians debuts with 4.3m but ITV1 shines brighter

LONDON – Jeremy Paxman’s Sunday night history series ‘The Victorians’ kicked off with 4.3m viewers on BBC One, but ITV1 hogged the best primetime ratings over the weekend, according to unofficial overnight figures.

Guardian Media Group imposes pay freeze for 2009

LONDON – Guardian Media Group, the owner of the Guardian newspaper, has imposed a pay freeze for 2009 due to the economic problems hitting the media industry.

Co-operative to re-brand Somerfield stores

LONDON – The Co-operative has announced plans to re-brand 650 UK Somerfield stores to its own brand.

KFC unveils five year expansion plans

LONDON – KFC has announced plans to open 300 new restaurants over the next three to five years.

ITV to sell Friends Reunited

LONDON – Friends Reunited has reportedly been put up for sale as owner ITV tries to scale back costs.

Guardian Media Group brings in pay freeze

LONDON – Guardian Media Group has imposed an across the board pay freeze for 2009 in anticipation of a difficult year ahead.

Mobile industry to launch audience measurement system

LONDON – Mobile industry association the GSMA plans to roll out an audience measurement system for mobile media in the second half of this year.

Help her feel human again

Click Image To Enlarge

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Photographer: Alex Sandwell Kliszynski

Retoucher: Daniel Xavier

Via [ mediaME ]

Tags: , ,

Cosmote. Our world is you.

A moment in a day seen through the eyes of different people. Same time, same place, different perspectives.  Love the song !!! 

Credits:

Agency: BOLD OGILVY

Executive Creative Director: Yannis Sideris

Creative Director: Lazaros Nikiforidis

Copywriter: Lina Katsimardou, Petri Capetanopoulou

Art Director: Vagelis Tolias

Planning Director : Marina Triantafyllidou

BU Director:  Elias Mavidis

Account Director: Giorgos Zarogiannis,

Account Manager Sofia Kalabaliki

Production Company: Foss

Producer: Michalis Alexakis

Director: Harry Patramanis

Dop: Terence Maritz

Post-Production: Sehsucht Hamburg

Sound: Eargoo New York

Pay-off: ‘The everyday as you see it’ Tagline:  Cosmote. Our world is you.

Suzuki uses Blondie soundtrack to position Alto model as ‘fun’

LONDON – Suzuki is launching a pan-European campaign to promote its Alto car brand that attempts to position driving as fun rather than functional.

Anheuser-Busch cuts agency fees in US

LONDON – Budweiser brewer Anheuser-Busch InBev (A-B) is scrapping agency retainers as part of a plan to cut $1.5bn (£1.05bn) in costs.

RBS attacked for spending £200m on celebrity sponsorship

LONDON – The Royal Bank of Scotland, bailed out with billions of pounds of taxpayers’ money, is under fire for blowing £200m on sponsorship deals with top sports stars including Zara Phillips, Andy Murray and Jack Nicklaus.

Teen spliff smokers told cannabis messes with your mind

LONDON – The government is telling 11-14 year-olds that cannabis can seriously mess with their minds in a £2m ad campaign that follows closely on the heels of reclassification of the drug from class C to class B.

Blighty launch to feature best of British brands

LONDON – UKTV’s new channel, Blighty, which launches tomorrow (17 February), will feature a series of themed advertising breaks to mark its launch.

Alexandre Duret-Lutz

Dans le même esprit que l’album Little Planets, Alexandre Duret-Lutz a mis au point une technique photographique permettant de créer des mondes à partir de panorama 360°. A la limite de l’abstraction, il s’agit d’un formidable travail de projection stéréographique.

alexandre-duret