Feb
16
Feb
16
It’s like posting yourself / Poste Restante?
Posted in: Uncategorized |
THE ORIGINAL? Alitalia Airlines “By Air” – 2003 Agency : Zapping Madrid (Spain) |
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LESS ORIGINAL Evergreen Travel – 2007 “So cheap, it’s like posting yourself” Source : Adsoftheworld, Agency : Leo Burnett (Hong Kong) |
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LESS ORIGINAL SNCF Corail Intercités – 2008 “To travel more and pay less, let the railroad do the job” Agency : TBWA\ Paris (France) |
Feb
16
The Trilogy Meter
Posted in: Uncategorized
Concordo com quase todos, mas “Godfather III” não é tão ruim assim.
Feb
16
Cannabis drives you crazy!
Posted in: UncategorizedLook on this video what is happenning to this guy after he smokes a joint of cannabis…
If the guy looks so high on the video it’s because cannabis generates schizophrenia, so take care!
Feb
16
How to be tanned at work with Computer Tan
Posted in: UncategorizedHave you ever ask yourself how can I be tanned at work?
Guess what? Now it’s possible thanks to your computer, you can be tanned at work!
The more you will work the tanner you will be.
The concept is simple: you can use your screen UV to get tanned. So go on this Computer Tan […]
Feb
16
The difference between what parent say and children do!
Posted in: Uncategorized
A simple print campaign to show the difference between what parent are telling to their children and what they are doing…
Everybody knows that children don’t like to obey and when we ask them "do not climb in the tree!" or "use carefully the stairs!"… you could be […]
Feb
16
Misguided Intent + Lawyers = Social Media Disaster
Posted in: Uncategorized
Didn’t we just go though this with Google or something? Facebook’s TOS has been revised to state, basically, they own all your content forever and ever and they can do anything they want with it forever and ever.
Feb
16
Misguided Intent + Laywers = Social Media Disaster
Posted in: UncategorizedDidn’t we just go though this with Google or something? Facebook’s TOS has been revised to state, basically, they own all your content forever and ever and they can do anything they want with it forever and ever.
Feb
16
Facebook’s Scary Content Stance, Gatorade’s Mid-Brand Crisis, ‘This is Why You’re Fat’
Posted in: Uncategorized
– Facebook revises TOS, Twittersphere goes apeshit.
Feb
16
It’s Better to Travel in Groups
Posted in: Uncategorized
While convincing people to travel in groups – ie. on the bus – probably wouldn’t go over too well in America what with our automotive obsessions and all but Duval Guillaume, for Flemish transportation company De Lijn, hopes to convince the Belgian Dutch otherwise.
Feb
16
WB Catvertising for Fear 2 Video Game
Posted in: Uncategorized
On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.
Feb
16
Steve Hayden, Jimmy Wales to Keynote ad:tech San Francisco
Posted in: Uncategorized
At ad:tech San Francisco, set to take place at Moscone West April 21-23, Wikipedia Founder Jimmy Wales and Ogilvy Worldwide Vice Chairman Steve Hayden will be the lead keynote speakers.
Feb
16
ING cuts sponsorship of Formula One
Posted in: UncategorizedLONDON – Global bank ING has decided not to renew its sponsorship of the Renault F1 team after this year.
Feb
16
Channel 4 to launch green button ads on Sky
Posted in: UncategorizedLONDON – Channel 4 is encouraging viewers to watch more programming on its digital channels by marketing its upcoming shows through a ‘bookable trails’ service on Sky.
Feb
16
British Gas repositions as green energy company with new TV ad campaign
Posted in: UncategorizedLONDON – British Gas is repositioning itself as a green energy company through a multi-channel marketing campaign featuring Terry Gilliam-esc imagery.
Feb
16
Telegraph appoints head of mobile
Posted in: UncategorizedLONDON – Telegraph Media Group has appointed Maani Safa as head of mobile
Feb
16
Fans of Don Pasquale, Nescafe and the Bellagio: Rejoice!
Posted in: Uncategorized
Boy do we have a spot for you.
Feb
16
Cadbury’s ‘eyebrow’ ad goes viral to tune of 4m views
Posted in: UncategorizedLONDON – Cadbury’s latest TV ad, in which two po-faced children sitting in a photographer’s portrait studio make their eyebrows dance to a bleepy electro-funk track, has taken the internet by storm, with the confectionery company claiming it has been viewed 4m times.
Feb
16
Ipsos unveils positive financial results
Posted in: UncategorizedPARIS – French research group Ipsos has increased its full-year revenues by 5.6% to €979.3m (£876.8m).
Feb
16
Coraline: Interactive Window
Posted in: Uncategorized
Praticamente toda a blogosfera já comentou sobre o cultuado romance “infantil” Coraline, uma obra “timburtoniana” de Neil Gaiman. Vou tentar ser um pouco diferente, e mostrar como foi e continua sendo aplicado o papel genial do marketing para divulgar o filme.
Tudo começa com o convite a Wieden + Kennedy, a agência mais respeitada do mundo, coordenou todas as ações de mídia e não mídia para Coraline.
Em uma das ações (não mídia), está a minha predileta: janelas interativas espalhadas por sete cidades importantes dos EUA. As janelas, produzidas em parceria com a Inwindow Outdoor, tinham formatos de espelhos, dando às pessoas a simulação de estarem com olhos transformados em botões pretos.
A questão é que, ao encontrar uma dimensão lúdica e cheia de fantasias, Coraline percebe que as pessoas não têm olhos. No lugar de pupilas, há botões pretos, indicando que aquelas almas foram parar em algum outro espaço.
:: Via W+K Blog
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