LONDON – The fifth series of BBC One’s ‘Hustle’, in which a group of confidence tricksters devise elaborate cons, won the coveted 9pm slot last night with 5.7m viewers, according to unofficial overnight figures.
LONDON – Bmi, the specialist business airline, is aiming to boost its profile at London Heathrow with the launch of a year-long outdoor advertising campaign this month.
An amazing film from BBH London for the new LG Washing Machine.
advertiser: LG Electronics
agency: BBH London
LONDON – CNN.com has partnered with Facebook to enable community interaction on the day Barack Obama is officially sworn in as President of the US.
BOSTON – Puma has appointed integrated agency Syrup to its global Teamsport business, which includes football and rugby, in a multi-year agreement.
LONDON – Channel Television, the independently-owned ITV broadcaster in the Channel Islands, has appointed Rowan O’Sullivan as chief executive.
(TrendHunter.com) Elton John ice cream, Katy Perry’s boobs and virtual Christmas kettles: today we hunt Philanthropic Gifting.
10. Not a fan of hanging tinsel? Let Eva Longoria and Tony Parker do it! Julianna Moore, Brooke…
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Photographer: Achim Lippoth
(TrendHunter.com) CES 2009, the Consumer Electronics Show is in full effect. Already, our loyal group of Trend Hunters is reporting back the hottest gadgets from the first day of the show.
My favorite post: The Star Wars-Inspired…
LAS VEGAS – Software giant Microsoft is still keen to strike a deal with Yahoo! for its search business, but is dismissing any possibility of a full takeover of the internet firm.
LONDON – Walkers will be offering six new crisp flavours from today including Cajun Squirrel, Crispy Duck and Builder’s Breakfast following its competition that asked the public to suggest new flavours.
Really nice idea to announce an Asian week at McDonald’s in 3 steps by folding the poster in the bus shelter to create a chinese hat.
advertiser: McDonald’s
agency: DDB Helsinki, Finland
art Director: Jukka Mannio
copywriter: Vesa Tujunen
photographer: Mikko Harma / Kustom
What happens when you are searching "triple whopper" on Google image (in Panama)?
advertiser: Burguer King panama
agency: Triptico Design, Columbia
EXECUTIVE CREATIVE DIRECTOR: Alejandra otero
CREATIVE DIRECTOR: Leonardo Ruiz
ART DIRECTOR: camilo montañez […]
LONDON – Mobile advertising network AdMob has developed a tool that measures the numbers of clicks on ads that lead to a completed download of an application for the iPhone from Apple’s App Store.
(TrendHunter.com) These are serious badass chairs with an attitude problem. I love them all, a lot. Needless to say, if money was no option, my home would be filled with these.
Jimmie Martin is a London-based furniture…
In a yet to be published letter to Advertising Age in response to its publication of the Top Ten Ad Songs of the Year, The Apollo Project’s Paul Horn makes the convincing argument the songs are nothing more than a representative playlist one might find on a Brooklyn-based hipster music blog.
This is nowhere near as good as the first ad Netherlands travel company X-Travel did in which a not so un-lifelike plane crash occurred right in front of a beach before the joke was revealed.
Another business bites the credit crunch bug and this time it is Macys. This popular department store announced the closing of 11 underperforming stores in nine states which means that over 900 employees stand losing their jobs. This came in the light of evaluating their holiday season’s sales, the weakest output in years.
This development is not surprising. Most businesses are assessing the performance of their stores and personnel and have to make some changes. Hard as it may, keeping a below par store up will only mean more expenses and unfortunately, heads have to roll as well.
Stores slated to close include locations in Los Angeles, West Palm Beach, Fla., Nashville, Tenn., and St. Louis, among others. Cincinnati-based Macy’s Inc. says the closures will cost about $65 million, most of which will be booked in the 2008 fourth quarter.
(Source) Yahoo Finance
Ads in transition is what the new slogan that Advil has embarked on in connecting its previous ad campaign, “Yes Advil” is concerned. In an age where companies are holding back on advertising costs, some companies are doing the opposite and in fact simply continuing where they left off.
This strategy helps them go towards a better direction, especially since familiarization has already been set. For Advil, the slogan may be timely considering many people today want some relief although not in the same definition of classifying pain.
the “most current slogan, ‘The Every Pain Reliever,’ bridges the previous campaign to the current ‘Yes, Advil’ campaign. It speaks to the functional benefits of Advil, which remain the same across both campaigns.”
(Source) Media Post
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
