LONDON – The Independent posted the biggest year-on-year increase of any newspaper website last month, although all fell month on month during the quieter holiday period with the exception of The Sun.
LONDON – The profit margins within traditional media, including television and newspapers, will never be the same again, according to WPP chief executive Sir Martin Sorrell.
Superbe présence des modèles 3D, designés par Olivier Bucheron alias Zamak, dans cette réalisation de Stéphane Leloutre pour le nouveau film hors-média de la voiture Peugeot 3008. Une course entre des robots et un conducteur durant 2 minutes 20.
Réalisation : Stéphane Leloutre & Tim Miltat
Post-production : Sabotage Studio
LONDON – The Prince of Wales is set to appear in a campaign promo-ting the Prince’s Rainforests Project.
LONDON – The Sun’s websites added over 2.5m unique users to its total audience during December, despite every other UK national newspaper website reporting a drop in traffic over the Christmas period, according to the latest ABCe figures.
A Anheuser Bush tem exclusividade de ser a única empresa de cervejas com chances de anunciar no Superbowl, a partir deste ano. É um acordo firmado entre ela e a NBC, emissora que detém os direitos de transmissão do evento esportivo.
A A. Bush está bem disposta a pagar US$3 milhões para cada 30″ de intervalo (haja visto o post abaixo). Em resposta, a sua rival Miller (mais especificamente o seu produto Miller High Life) está lançando uma campanha que satiriza anunciantes que gastam toda essa grana para anunciar seus produtos.
A campanha “1 Second Ad” utiliza a plataforma de web TV para transmitir pelo seu hotsite (aqui) comerciais de 1 segundo. Isso mesmo, apenas 1 segundo. Alguns desses comerciais também serão veiculados com antecedência, na NBC.
O marketing da empresa (Miller) alega que não é preciso gastar US$3 milhões para incentivar o povo americano a tomar a sua bebida predileta durante a final do futebol americano, que acontece no dia 1º de fevereiro. E afirmam, ainda, que o produto (Miller High Life) tem tanta qualidade, que 1 segundo já é o bastante para promovê-lo.
Não duvido da tamanha repercussão e o buzz que isso vai gerar. Apesar de ser apenas 1 segundo, a estratégia é primar pela frequência. As vezes, 1 segundo várias vezes, é mais atrativo que 30 segundos poucas vezes. só pelo fato de ser uma ação “out of box“, original e diferente, ficará pregado na mente de muita gente.
A ação vai de encontro com o posicionamento do produto, que é mais acessível (20% mais barato que as marcas demais). Um produto de qualidade a um preço honesto.
::Via Ad Age
NEW YORK (AdAge.com) — It cost $3.5 million to produce and became the world's most awarded advertising effort of 2008 but BBDO's "Voyeur" campaign for HBO was no easy task. The agency's David Carter and Brian DiLorenzo appeared at The One Club last week to discuss some of the more non-obvious and headache-generating aspects of the complicated project's production. Voyeur's centerpiece was a massive video projected on the side of a New York City building that "looked into" eight apartments.
LONDON – Card protection specialist CCP has selected EuroDirect to deliver a series of classification systems to streamline its customer acquisition programme.
SAN FRANCISCO – A Chicago start-up called The Printed Blog is planning to launch dozens of newspapers that contain reprinted blog posts surrounded by local ads, which will be distributed for free in big cities.
At Philly International this week, I found this weird ad for Delaware’s department of tourism.
LONDON – Miles Young, the newly installed CEO of Ogilvy & Mather Worldwide, has implemented a new management structure at the agency’s North American operation.
LONDON – Miles Young, the newly installed CEO of Ogilvy & Mather Worldwide, has implemented a new management structure at the agency’s North American operation.
LONDON – ‘Celebrity Big Brother’s’ double eviction show, which saw LaToya Jackson and Scottish politician Tommy Sheridan booted out of the house, pulled in 3m viewers on Channel 4, according to unofficial overnight figures.
LONDON – Lycamobile, the international mobile telecoms provider, has appointed M2M to handle its £6m planning and buying account ahead of a major marketing push in the UK.
LONDON – US content-based channel Five US is to be renamed FIVE USA as part of the broadcaster’s move to undergo a branding refresh of all of its properties.
LONDON – Culture secretary Andy Burnham has signalled the government prefers some form of union with BBC Worldwide as the solution to Channel 4’s future funding deficit.
LONDON – Revenue from digital out-of-home will increase by 28.4% year on year in 2009 despite the current economic climate and will account for 10.4% of all out-of-home spend, according to industry forecasts from specialist agency Posterscope.
LONDON – AOL has unveiled a new version of AOL Web Mail that offers users one-click access to Gmail, Yahoo! Mail and a variety of third-party sites from the main web page.
LONDON – Ultimate Rugby Sevens, a website devoted to the rugby union-based game which features only seven players per side, has launched aiming to be the most comprehensive media channel for the game.
Dans le même esprit que la publicité Men versus Women, l’excellent travail de cet illustrateur anglais de 21 ans : des créations de t-shirts, des séries de posters et affiches toujours très inspirés. De nombreux exemples dans la suite.
Portfolio d’Olly Moss.
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