An excellent billboard campaign for OfficeMax (Shop for office supplies) with the birds gather by group of crows, pigeons and seagulls on it. It’s a creative idea to demonstrate the core value of
the brand.
The outdoor campaigns like to play with the bird as you can see with these Pull the […]
(TrendHunter.com) Back in 2006, we brought you news on the Terrafugia Transition, the first production flying car. The novel start-up company has delivered on its promise for a production flying car in 2009, and today MSNBC…
Une innovation de la part de Philips avec cette nouvelle télévision Cinema 21:9. Une diagonale de 56 pouces/142 cm, pour une résolution Full HD de 2560x1080p. Disponible au second trimestre 2009. Vidéo à découvrir dans la suite.
Pas d’informations encore sur le prix de vente.
(TrendHunter.com) No longer a simple question of boxers or briefs, male underwear has been the focus of much innovations in design, material and functionality.
We’ve already seen lace, glow in the dark, environment-friendly,…
Falei ontem aqui no blog dos primeiros lançamentos da campanha “Open Happiness”, iniciada pela Coca-Cola em substituição ao antigo slogan, “Coke Side Of Life”. Publiquei três comerciais e comentei que existiam outros exclusivos para o mercado americano.
Pois bem, um deles não poderia passar apenas com uma notinha. “Avatar” mostra pessoas tomando a forma de seus personagens no mundo digital, e vice-versa. Assim como nos outros filmes da campanha, faz ótimo uso de animação.
A trilha sonora também é destaque. Uma excelente versão de Gnarls Barkleys para o clássico “Stranger in the Crowd” de Elvis Presley, gravada especialmente para o comercial.
(TrendHunter.com) Often described by journalists and bloggers–and rightfully so–as bordering on soft amateur pornography, American Apparel fully embraces the reputation with a new wave of ads that feature women from the…
(TrendHunter.com) Another season of cutting-edge fashion will reveal another season of cutting-edge color! Our friends at Pantone have worked diligently to compile their list of this spring’s must-have tones in your wardrobe.…
(TrendHunter.com) It may sound like a joint venture between Spielberg and Apple in healthcare, but it is Philips Research that plans to make the electronic pill a reality. In its high-tech capsule, the vitamin-sized iPill…
The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle’s organic forms and turn it’s silhouette into a human’s face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks. They made people curious for the ministry’s information material handed out on these occasions. The promotion caused quite a sensation in the media. The national press reported on the events and even more important on the ministry’s information campaign. As a direct result the ministry noticed an increased demand for their information literature about driving safety.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Michael Winterhagen, Joerg Jahn
Art Director: Marc Ebenwaldner
Copywriter: Nils Busche
Graphic Artist: Bjoern Ewers
Account Managers: Michael Schulze/Michael Jaeger
“20 checks at only €69,90. Smartness required.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-production: Studio Ros
Other additional credits: Corbis
NEW YORK (AdAge.com) — Inauguration Day was a big win for new media, but traditional media held its own for heavy daytime viewing. A combined 37.8 million Americans watched the inauguration on TV throughout the day from 10 a.m. to 5 p.m., making it the second-most-watched inauguration after Ronald Reagan's in 1981, according to Nielsen Media Research. Leading the charge on the broadcast front was NBC, which averaged 8.7 million total viewers from 10 a.m. to 5 p.m., according to Nielsen.
CHICAGO (Adage.com) — The Illinois Lottery has awarded its creative advertising account to Omnicom Group's Energy BBDO, Chicago.
NEW YORK (AdAge.com) — Google's net income fell 68%, to $382.4 million, in the fourth quarter compared with the same period a year ago, but it posted a 17% increase in revenue. In what appeared to be an attempt to temper expectations for a more difficult first quarter, it called that "the easy part."
When I sat down to write another post for Small Agency Diary, I just couldn't talk about the economy anymore. I'm done. I've given all the advice, hope and inspiration I have in me. On to other things.
MINNEAPOLIS (AdAge.com) — ABC's "Lost" has another cliffhanger. The plot? Well, sure. But twists and turns have defined the drama since it made its debut in 2004. The new cliffhanger: Will it hang on to consistently beat Fox's "Lie to Me"? The program's premiere delivered a 4.9/12 rating and share in the ad-centric 18-to-49 demographic, just behind a 5.0/12 for the two-hour season premiere of "Lost."
NEW YORK (AdAge.com) — After negotiating through the night, Univision Communications and Mexican media giant Grupo Televisa ended their courtroom dispute over TV programming today and said they will amend a long-term agreement that grants Univision exclusive rights to air Televisa's shows in the U.S. until 2017.
Frito-Lays has been letting the imagination of its customers produce great commercial spoofs and apparently there is one production that is slowly rising above the rest. Titled “New Flavor Pitch”, this commercial shows an executive pitching Frito-Lay on the idea for a new beer-flavored Dorito.
This production is actually one of the finalists and the winner goes on to the Super Bowl ads where it will be shown.
Mr. Holmes, who plays a Frito-Lay executive, watches in horror. After he tells Mr. McCarthy that the beer-flavored chips aren’t a good idea, Mr. McCarthy is seen standing in only white underwear and a necktie. As a kicker, he yells, “You don’t know me!”
(Source) The New York Times
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