Hasta La Creative!

Frito-Lays has been letting the imagination of its customers produce great commercial spoofs and apparently there is one production that is slowly rising above the rest. Titled “New Flavor Pitch”, this commercial shows an executive pitching Frito-Lay on the idea for a new beer-flavored Dorito.

This production is actually one of the finalists and the winner goes on to the Super Bowl ads where it will be shown.

Mr. Holmes, who plays a Frito-Lay executive, watches in horror. After he tells Mr. McCarthy that the beer-flavored chips aren’t a good idea, Mr. McCarthy is seen standing in only white underwear and a necktie. As a kicker, he yells, “You don’t know me!”

(Source) The New York Times