Jan
27
Leaked: SoBe Lifewater Lizard Lake Super Bowl Commercial
Posted in: Uncategorized
You saw the crappy version which was debuted at Pepsi’s press conference this morning. Now here’s high quality version.
Jan
27
Advertising Resolutions for the Year of the Ox
Posted in: Uncategorized
Jan
27
Contextual Ads About Death Are Bad Idea
Posted in: Uncategorized
This may or may not be relevant at all to this blog, but upon reading the very tender, personal note from Joshua Eustis on the death of his Telefon Tel Aviv bandmate Charlie Cooper, I was horrified to see this contextual ad at the top of the MySpace blog post. Perhaps a little discretion when allowing "death" as a targeted keyword, people?
Jan
27
$100,000 a Second? See How the Super Bowl Got So Expensive
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — NBC is asking a record $3 million for 30 seconds of commercial time during its airing of Super Bowl XLIII on Feb. 1. That means advertisers will be paying even more than they paid in 2007, when the cost to reach 1,000 viewers on CBS was a whopping $27.90, the highest CPM ever paid for the Super Bowl.
Jan
27
Four Guys And A Car Wash
Posted in: Uncategorized
Oh you know you’ve always wanted to do this. And we’re sure some of you have done it. What are we talking about?
Jan
27
Oscar 2009: Os posters de Melhor Filme
Posted in: UncategorizedNo ano passado, logo depois de anunciados os indicados ao Oscar, fiz um post para compararmos os posters dos filmes. Resumindo, é uma espécie de categoria: O Melhor Poster de Melhor Filme.
E com os indicados ao Oscar 2009 revelados na semana passada (aliás, errei feio na minha aposta), é hora de colocarmos os cartazes em disputa novamente. Na minha opinião, os concorrentes estão mais fracos do que no ano passado. Designs sem inspiração, pouco conceituais e estampando a cara gigante dos atores super-celebridades hollywodianas (exceto no caso de “Slumdog Millionaire”).
Abaixo você pode ver os cartazes e votar depois do jump. Cada filme tem diversas peças criadas, mas escolhi para publicar aqueles que são considerados os posters oficiais para divulgação internacional.
Os posters de “The Curious Case Of Benjamin Button” e de “Milk” foram criados pelo estúdio Mojo, LLC. O de “Frost/Nixon” e “Slumdog Millionaire” por Bemis Balkind. E o poster de “The Reader” foi criado pela Allied Advertising.
Clique nas imagens para ampliar:
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Jan
27
Russian Government Conspiracy Theme of Latest ARG-Style Viral
Posted in: Uncategorized
In the midst of what has suddenly become Super Bowl XLIII advertising madness, there are, though hard to believe, marketers running campaigns that have nothing whatsoever with the Super Bowl.
Jan
27
Paddy Power awards ad account to Karmarama
Posted in: UncategorizedLONDON – Bookmakers Paddy Power has appointed Karmarama to its £1.6m creative ad account. The agency has been tasked with creating above-the-line and online campaigns for the brand.
Jan
27
Nick Hoadley named new MD of Joshua G2
Posted in: UncategorizedLONDON – Joshua G2 has promoted Nick Hoadley, US president of promotional marketing, to the role of managing director.
Jan
27
Sponsorship deal gives Coca-Cola pouring rights at The 02
Posted in: UncategorizedLONDON – Coca-Cola has been named an official sponsor of The O2 arena.
Jan
27
UKTV to launch rebranded Blighty channel next month
Posted in: UncategorizedLONDON – UKTV will launch Blighty, the rebranded UKTV People channel, on 17 February at 9am.
Jan
27
Universal MCann seeks EMEA boss after shock Breijer resignation
Posted in: UncategorizedLONDON – Universal McCann is again on the hunt for a group president of EMEA following the shock departure of Diederik Breijer, who has left the London-based role less than six months after his arrival.
Jan
27
Pro-Choicers Totally Would Have Aborted Obama
Posted in: UncategorizedPresident Barack Obama has a starring role in a new ad from CatholicVote.org, a "faith-based educational program dedicated to informing all Americans about the critical issues in the public policy arena." Of course, abortion is one of those issues, and that's where "Life: Imagine the Potential" comes in.
Jan
27
SB XLIII: Mean Joe Green Re-Made, Sobe 3D’d, Denny’s Teases
Posted in: Uncategorized
– Crispin Porter + Bogusky have remade the classic Mean Joe Green commercial from 1980 for this year’s Super Bowl. The new version will feature Pittsburgh Steeler Troy Polamalu.
Jan
27
Independent boss Kelner scotches online-only rumours
Posted in: UncategorizedLONDON – The idea The Independent newspaper is considering moving to an online-only publication is “preposterous”, according to Simon Kelner, the paper’s managing director and editor-in-chief.
Jan
27
PETA Pawns NBC With GoDaddy-Style Banned Ad Strategy
Posted in: Uncategorized
OK so, um yea. Like PETA was ever going to actually pay $3 million to run a commercial during the Super Bowl.
Jan
27
Boots plots No7 range overhaul
Posted in: UncategorizedLONDON – Boots has entered the early stages of a major relaunch of No7, the UK’s biggest cosmetics and skincare brand.
Jan
27
Walkers plans relaunch to revive crisps brand Sensations
Posted in: UncategorizedLONDON – Walkers is planning to re-launch its declining Sensations brand as it seeks to claw back share in the premium crisps sector.
Jan
27
War Child appoints Peacock to charity album brief
Posted in: UncategorizedLONDON – Creative agency Peacock has been handed a brief from War Child to create an advertising campaign for the charity’s new CD “Heroes”.
Jan
27
Butlins sponsors Odeon Kids Club
Posted in: UncategorizedLONDON – Butlins is to roll out an in-cinema drive using its Redcoat entertainers to support its sponsorship of the Odeon Kids Club.
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