$100,000 a Second? See How the Super Bowl Got So Expensive


LOS ANGELES (AdAge.com) — NBC is asking a record $3 million for 30 seconds of commercial time during its airing of Super Bowl XLIII on Feb. 1. That means advertisers will be paying even more than they paid in 2007, when the cost to reach 1,000 viewers on CBS was a whopping $27.90, the highest CPM ever paid for the Super Bowl.

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