The Cadbury’s viral ad without the Gorilla playing drum kit

I am sure you remember the best viral from 2007: The Cadbury’s Gorilla playing drum kit.
Well, this silver drum kit is back in a fake Cadbury ad for a good cause.
IFAW is using the Cadbury’s Gorilla to promote their animal rescue activity through a viral video.
This viral movie is just […]

Help for Last-Minute Gift Emergencies – Online Sources for Holiday Procrastinators (VIDEO)

(TrendHunter.com) Technology can be your friend if your lack of holiday planning has left you frantically chanting, “I’m late. I’m late. I’m late!“ Relax. It will be okay. The following suggestions to help ease your gift-giving…

Sony Chocolate

Client: Sony
Director: Tronic
Animation: Tronic
Editorial Company: Tronic
Music: Nylon

Chocolate Fondue

Le concept : une fondue au chocolat d’une taille de 12 centimètres en porcelaine, afin que le chocolat reste chaud sans jamais brûler. Une réalisation de Jakob Wagner, artiste en provenance du Danemark. Plus d’images dans la suite.

Disponible pour 32 euros.

Pimp my Xmas

 noel31.jpg

leo.jpg

Não param de brotar hotsites promocionais de Natal, lançados por empresas de todos os segmentos. Eu pretendo postar alguns deles até o dia 25.

O que eu tiro agora da cartola é o “Natal Turbinado” da Brasil Telecom, ou também chamado de “Pimp my Xmas”. O objetivo principal do hotsite é informar sobre os bônus e as promoções para aquisição de seu novo pré ou pós pago. Mas ao entrar no (www.natalbrasiltelecom.com.br) você mergulha em um verdadeiro gueto alusivo aos terrenos onde convivem os mais “carnavalescos” rappers do mundo do “tá ligado, mano“.

Todo apresentado em vídeo wide screen, o site, criado pela Leo Burnett Brasil, apresenta pequenos trechos de vídeos que contam a história de um Noel um tanto quanto diferente, e toda a sua trupe.

Há também um Game Break musical super fácil de jogar. Nele vc enfrenta, logo de cara, a Noela Quebra Tudo, em um confronto de dança descolada. Basta usar os botões direcionais do teclado. Passa lá ;)

First names emerge for Celebrity Big Brother

LONDON – Former Sugababes singer Mutya Buena, glamour model Lucy Pinder and former ‘Emmerdale’ actress Sherrie Hewson are rumoured to be part of the latest ‘Celebrity Big Brother’ line-up.

Social networking site addiction drives mobile internet access

LONDON – Social networking sites, such as Facebook, MySpace and Bebo, are seeing huge boosts in traffic thanks to mobile phones, with average users checking their profiles more than eight times a day, says new research.

Montgomery’s Mecom looks at selling off assets amid tough trading conditions

LONDON – Mecom, the European newspaper publisher run by former Mirror Group boss David Montgomery, has secured a two-month stay of execution as it attempts to renegotiate its debts.

Albion creates digital banners for Skype Christmas push

LONDON – Albion is urging people to stay in touch this Christmas with a new online banner for Skype.

Brands get chance to check autosport’s temperature in New Year show

LONDON – Brands and marketers will get the chance to judge the health of the autosport industry for themselves at the Autosport International show in the new year.

Mother and Yell split after two years as contract draws to an end

LONDON – Mother and Yell have ended their partnership following the announcement in November that the directory service would only work with its roster agencies on a project-by-project basis.

Urban Knitting

Dans la continuité des graffitis écologiques, place maintenant au tricot urbain qui décore la ville et ses monuments d’une façon originale. Une idée du collectif d’américaines branchées : Knitta Please.

Museum of Sex: Skin, Love is deep, Instictual, Bad Sex, Laugh in Bed

sight_of_skin2226

love_is_deep7879

sex_is_instinctual5663

bad_sex7070

laugh_in_bed9780

Advertising Agency: Lowe, USA
Chief Creative Officer: MARK WNEK
Creative Director: John Szalay, Raj Kamble, Stephen Lundberg
Designer: Ken Rabe
Illustrator: Rich Greco

ESPN Rolls Out Interactive Features

a href=”http://adage.com/mediaworks/article.php?article_id=133463″/aNEW YORK (AdAge.com) — As cable and satellite-TV distributors wrestle over which will be first to deliver nationally scalable interactive-TV opportunities to advertisers, one cable network, ESPN, has already taken matters into its own hands by developing its own interactive-TV products.
pa href=”http://feedads.googleadservices.com/~a/Omxtb2qoB0qcu23HgZaC7eX8KAU/a”img src=”http://feedads.googleadservices.com/~a/Omxtb2qoB0qcu23HgZaC7eX8KAU/i” border=”0″ ismap=”true”/img/a/pimg src=”http://feedproxy.google.com/~r/adage/homepage/~4/7iJPSWqtvns” height=”1″ width=”1″/

Advertising: Old-Line Magazine Sweepstakes Company Gets Digital

Seeking a new direction, Publishers Clearing House will be looking for contestants on Twitter and iPhones to play games from slots to trivia.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/23/business/media/23adco.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/23/business/media/23adco.html” border=”0″//a
/span

Actors Guild Delays Strike Vote

The Screen Actors Guild has delayed a vote that would give the union the power to call a strike and bring the entertainment business to a halt.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/aponline/2008/12/22/business/AP-CA-Hollywood-Labor.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/aponline/2008/12/22/business/AP-CA-Hollywood-Labor.html” border=”0″//a
/span

For Conservative Radio, It’s a New Dawn, Too

Talk radio hosts are back on offense, with some familiar names joining the airwaves as Barack Obama takes office.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/22/business/media/22radio.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/22/business/media/22radio.html” border=”0″//a
/span

Stealing Someone’s Zebra Is Just Wrong

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If you have information about Merlot, a href=”http://www.themissingzebra.co.za/”Pederberg Winery’s missing zebra/a please contact proper authorities. I hate to see harm come to such a beautiful creature.

[via a href=”http://www.cherryflava.com/cherryflava/2008/12/more-animals-go.html”Cherryflava/a]
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Shake Your Twitter Maker

Twitter may be looking for a monetization strategy but some Twitter users have already found one. According to a href=”http://www.internetnews.com/webcontent/article.php/3790161/What+Keeps+Twitter+Chirping+Along.htm”Internet News/a, one of those users is Dell.

blockquoteSome businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.

There are now a href=”http://www.dell.com/twitter”65 Twitter groups on Dell.com/a, with 2,475 followers for the a href=”http://twitter.com/DellOutlet”Dell Home Outlet Store/a.

“A million dollars isn’t a lot of money, but it shows that people want to sign up for feeds,” says Bob Pearson, head of communities and conversation for Dell./blockquote

I believe there’s a large opportunity for retailers to use Twitter to announce sales, new in-store promotions, special product offerings and the like. In fact, I recently advised a charity that runs a second hand store to use Twitter to create some buzz and drive people to retail by saying things like, “Just in: Navy blue gabardine suit by Prada, size 8, on aisle nine.”
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37 Incentives to Lose Weight and Live Healthy in 2009 (CLUSTER)

(TrendHunter.com) Another year has almost passed. Next week, millions of people will make a New Year’s resolution to lose weight and live a healthy lifestyle in 2009.

Below, you’ll find everything from healthy lifestyle…