(TrendHunter.com) The three wisemen brought gifts of gold, frankincense, and myrrh… oh, look! Shiny shoes!
The new three wise marketing men, Adidas, Nike and Converse, have rolled out some sparkly and colorful kicks for…
The story immediately below this post talks about Cesario Migliozzi‘s plan to create an eight-way ad for the upcoming Superbowl. Yesterday, AdWeek published NBC’s statements on the issue, which noted that the deal was “dead” and “and there is no way” is was going to happen. The agency is now asking NBC (via lawyer) to retract those comments, calling them “defamatory.”
“At this time we are demanding a full retraction of these statements by NBC,” states the letter.
A source close to the matter told AgencySpy that as of Monday, all signs were go for the co-branded plan (recall, eight brands would buy-in to a $3 million spot during the SUperbowl) — and that almost overnight, arrangements that were made with NBC had completely dissolved. Leading up to yesterday’s news that NBC was not playing ball, we’re told network sales reps. were more than intrigued by the opportunity and the creative strategy CM was employing to sell their ad space.
“(The agency’s plans) were basically protecting (NBC’s) rate card,” said a source familiar with the matter, referring to the plan to charge each contributor $395,000. The spy went on to say that NBC was even offering kick-off time slots, space that’s highly sought after.
Reasons for NBC’s decision to pull out of the deal (and negate it as a possibility) are speculative at best. But if we were spending $3 million and found out we could have bought placement for um, 10 percent of that cost, we’d be pissed at NBC. Just sayin’.
The statements at issue are as follows: “Furthermore, an NBC rep said it was never in the cards,” and “‘It’s dead,’ reinforced an NBC rep, who insisted that the agency was never upfront about the exact plan until it went public yesterday.”
In a letter to NBC, CM’s lawyer writes, “These statements are untrue and desperate attempts to quell complaints from your existing advertisers to the detriment of my client. My client has been very forthcoming about its intent to co-brand the advertisements…”
According to the letter, Michael Migliozzi, who is the CM staffer that was dealing with NBC’s LA office, left a voice mail with Seth Winter at NBC, explaining his intent. That was “on or about” Dec. 15. Corbin Snelleman of NBC Sports and Olympic Sales Los Angeles returned the call, at which time he and Mr. Migliozzi apparently had “open and frank” conversations about the co-branded plan.
“For (NBC) to turn around is bullshit,” said our source.
Following the aforementioned conversations, CM issue a press release on Dec. 19th, last Friday, further detailing their plans. But by late evening the following night, the whole thing had basically disintegrated. AgencySpy is told that at least six brands were “firmly committed,” and a handful of others were being considered. Word from our source is that those negotiations have likely fallen through, meaning lost revenue for CM.
As best as anyone can tell, the groundwork was laid for this plan to succeed. But NBC’s reversal suggests greater concerns are at play — or at least that the network has taken issue with CM’s plan to dice up the ad space, so to speak. Maybe they didn’t want to start a trend, or as we mentioned earlier, fears of how clients would react may have been at play. Whatever the case, Cesario Migliozzi feels they were defamed.
Click continued to see the cease and desist we received.
We’ll have more for you on this matter as it happens.
More: “NBC Sacks 8-way Superbowl Ad“
New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Black and white photography has always been very enchanting. Now it seems black and white art is becoming very popular too. These images by London-based artist Charlotte Mann are created primarily using…
(TrendHunter.com) Ethan Bortnick, who just turned 8 today, is one talented kid! Not only that, he can hold his own in a grown-up interview. Just take a look at him with Jay Leno in the video above. When asked about his…
(TrendHunter.com) The women shown on the pages of the Nerdcore 2009: Sci-Fi Edition Calendar may not look like geeks. However, the fact that it tracks dates for science fiction and comic book conventions is most definitely…
Icelandic singer Björk takes the idea of crowdsourcing, which she used in the contest for the fan-made video for her song “Innocence,” to the next level in the creative process while making the official…
(TrendHunter.com) The Baja 1000 is a monster cross-dessert road race that spans the entire length of Baja California. 1000 grueling miles – taken at top speed. Now introducing a new class of entry: the “One Tank Unlimited…
Here’s a personal collection of things I’ve been wanting to blog about for a while, and it seems like the right time of the year to put them all together. Enjoy!
Yulia Brodskaya Amazing paper illustrations by the Russian designer (now living in London)
Knitta Please – Urban guerrilla knitting group. Illegal? Doesn’t look that illegal when it’s so colorful and harmless, right? 
Here’s a little interview to the artist themselves:
Aspen Boutique (formerly Aspen Traders) – A long-standing tradition of mailing fanciful holiday cards to their customers, since 1987. Beautiful and creative X-mas cards designed by Gardner Design
Happy Holidays everyone!!!
Sources:
Yulia Brodskaya
Knitta Please
Aspen Boutique
Gardner Design
Graphic Exchange
Free Image Hosting
Deputy Dog
Reuben Miller Blog
Flickr
(TrendHunter.com) 42 Windspire wind turbines will silently produce power as part of a garden construction project at Quinnipiac University’s York Hill campus in Connecticut.
The sculptural towers stand about 30 feet tall…
NEW YORK (AdAge.com) — Book serialization has come into vogue again, 170 years after Charles Dickens popularized it with "The Pickwick Papers" and "Oliver Twist." Funny enough, it's the 19th-century author who is championing the form in 2008: His "A Christmas Carol" is one of more than 1,000 titles available through DailyLit, a digital serial book publisher that shares books with nearly 150,000 subscribers in short, customized installments via email and RSS feed. And now it's opening its virtual pages to advertisers.
(TrendHunter.com) Car design today is focused more and more on reducing weight to improve fuel efficiency – no matter if the fuel is french fry grease or the sun. That in mind, super light-weight carbon fiber is quickly…
(TrendHunter.com) I know, you are probably thinking, Easter Eggs? Isn’t it Christmas? Well, just to prepare you for the next big commercial holiday, we can never start too early – just kidding!
The inspiration for fashion…
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/ppAdFreak’s parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the “likeability” of this year’s holiday retail TV commercials and a href=”http://blog.nielsen.com/nielsenwire/consumer/top-holiday-retail-tv-ads-narratives-nostalgia-trump-price-appeals/”come up with a top 10 list/a. Narratives, nostalgia and family-focused story lines are hot. Sales and price-driven messages, as well as shorter commercials, are faring poorly. Wal-Mart rules overall (doesn’t it always?) with the ad above, showing employees turning register lights on and off to the tune of a Christmas song. (Wal-Mart employees are actually robots, and those lights indicate that customer credit cards have been declined. At least, that’s been my Wal-Mart Christmas experience.) Placing 10th is a href=”http://www.youtube.com/watch?v=6i9M81AIOkAamp;fmt=18″a Victoria’s Secret spot/a showing, according to Nielsen, “models wandering through a mansion in brass and ruffled skirts.” Um, is it too late to change emmy/em list?/ppem—Posted by David Gianatasio/em/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~f/Adfreak?a=tP0qO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=tP0qO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=0RLOO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=0RLOO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=v2e2O”img src=”http://feeds.feedburner.com/~f/Adfreak?i=v2e2O” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adfreak/~4/494096812″ height=”1″ width=”1″/
(TrendHunter.com) They may look like upside-down wedding cakes made from cash but, in actuality, they’re Kurrency Chandeliers.
Stuart Karten Design (SKD) created these functional cash-made chandeliers using crisp and…
So yesterday, when I visited one of my big clients, it turned out that as part of a “green” initiative, they decided to eliminate the sign-in sheets at the front desk to save paper.
If you’re also looking to save resources any way you can, try a href=”http://www.ecofont.eu/ecofont_en.html”Ecofont/a, the new font with little clear circles inside it so it uses less ink.
span class=”mt-enclosure mt-enclosure-image” style=”display: inline;”img alt=”ecofont.jpg” src=”http://www.adpulp.com/archives/2008/12/24/ecofont.jpg” width=”460″ height=”276″ class=”mt-image-none” style=”” //span
a href=”http://www.guardian.co.uk/environment/blog/2008/dec/22/waste-ethicalliving”The Guardian has more:/a
blockquoteThough rather striking, the typeface is wholly readable (no pun intended) and is, apparently, most effective at nine or 10 point. It’s also sans serif, because, of course, the little flourishes on serif fonts will use up more ink when being printed.
Spranq claims that the Ecofont will reduce ink use by up to 20% – not bad for something that was developed over “lots of late hours (and coffee)”./blockquote
pa href=”http://feedads.googleadservices.com/~a/fdhK5K5lbvl_ZOP3ebb1JIawF1M/a”img src=”http://feedads.googleadservices.com/~a/fdhK5K5lbvl_ZOP3ebb1JIawF1M/i” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feedproxy.google.com/~f/Adpulp?a=SqEzyBb4″img src=”http://feedproxy.google.com/~f/Adpulp?d=41″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=tkxSaGw8″img src=”http://feedproxy.google.com/~f/Adpulp?d=43″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=4gHE9kLs”img src=”http://feedproxy.google.com/~f/Adpulp?d=50″ border=”0″/img/a
/div
(TrendHunter.com) Known since she was a teen model for her long and flowing brunette hair, thick eyebrows and sex appeal, Brooke Shields proves she’s still ‘got it’ in Vanity Fair Italy’s December 2008 issue.nbsp;
Shields…
pa href=”http://adweek.blogs.com/adfreak/walmartcocacola-extended-family.html” style=”display: inline;”img alt=”Magano” class=”at-xid-6a00d8341c51c053ef0105369174fe970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105369174fe970b-450wi” style=”width: 425px;”/img/a
/ppHere’s that co-branded a href=”http://adweek.blogs.com/adfreak/walmartcocacola-extended-family.html”Wal-Mart/Coca-Cola ad/a from The Martin Agency starring a href=”http://www.nytimes.com/2007/07/15/nyregion/nyregionspecial2/15theaterwe.html”John Magaro/a as the host of a holiday party that everyone (and his mother, and his “surprisingly cool” stepmother) has crashed. He strolls around handing out Cokes from a Wal-Mart bag—no eggnog here, not even rum to mix with the Coke. The guest list also includes “my judo coach, my allergist, my MySpace friends and Twitter list.” No room for the Facebook crowd, evidently. You can download the MP3 of the song, and even the sheet music, a href=”http://www.stockuponjoy.com/”at this Web site/a. “When you stock up on joy, there’s enough to go round,” Magaro sings at the end, in a very Coke-y refrain. I saw this spot last night in an actual Wal-Mart, on a dozen-plus TVs, and it almost managed to cut through the atmosphere of loathing and desperation. What more could you ask of a Christmas commercial? brbrem—Posted by Tim Nudd /em/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~f/Adfreak?a=9JuMO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=9JuMO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=52kQO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=52kQO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=DsXnO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=DsXnO” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adfreak/~4/494061371″ height=”1″ width=”1″/
(TrendHunter.com) MTV has collaborated with Belgian ad agency Lowe Brussels on a morbid PSA video as part of their ‘Staying Alive’ campaign to promote safe sex.
The spot is set to a soothing soundtrack that draws you in…
(TrendHunter.com) Following the freaky sanatorium-themed editorial in Interview magazine, we bring you another creepy yet captivating editorial that celebrates 20 years of Maison Martin Margiela.
This time, the new issue…
(TrendHunter.com) Trend Hunter has featured the amazing work of the multi-talented Australian body painting artist Emma Hack twice before. She enters the spotlight here once again with a completely new collection of her…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
