Hasta La Creative!

So yesterday, when I visited one of my big clients, it turned out that as part of a “green” initiative, they decided to eliminate the sign-in sheets at the front desk to save paper.

If you’re also looking to save resources any way you can, try a href=”http://www.ecofont.eu/ecofont_en.html”Ecofont/a, the new font with little clear circles inside it so it uses less ink.

span class=”mt-enclosure mt-enclosure-image” style=”display: inline;”img alt=”ecofont.jpg” src=”http://www.adpulp.com/archives/2008/12/24/ecofont.jpg” width=”460″ height=”276″ class=”mt-image-none” style=”” //span

a href=”http://www.guardian.co.uk/environment/blog/2008/dec/22/waste-ethicalliving”The Guardian has more:/a

blockquoteThough rather striking, the typeface is wholly readable (no pun intended) and is, apparently, most effective at nine or 10 point. It’s also sans serif, because, of course, the little flourishes on serif fonts will use up more ink when being printed.

Spranq claims that the Ecofont will reduce ink use by up to 20% – not bad for something that was developed over “lots of late hours (and coffee)”./blockquote
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