Hasta La Creative!

(TrendHunter.com) We’ve seen Dolce amp; Gabbana public pajamas for men, but the trend is moving into women’s wear as well. It’s just the look for stylish post-holiday exhaustion. 

The D amp; G women’s collection for Spring…

(TrendHunter.com) It’s inauguration night and you are gathered around the TV with your family and friends. Each is holding a small milk chocolate bust of Obama. At the moment of the swearing-in, you simultaneously pop the…

Advertising Agency: BBDO Canada, Toronto, Canada
Creative Directors: Jack Neary/Ian MacKellar
Art Director: Steven Kim
Copywriter: Rachel Abrams
Photographer: Shanghoon
Illustrator: Steven Kim

(TrendHunter.com) Eartha Kitt, a much-beloved singer and actress, passed away on December 25, 2008 at the ripe young age of 81. Kitt was well-known for her deep, raspy and seductive singing voice.  She also played Catwoman…

If you want a good business, the best people to solicit proper direction other than your usually reliable management team would be the people endorsing your product. In this case, the world of social marketing would do well to serve the demands of their visitors, the main reason why websites are getting good hits and rankings.

Two sites come into mind. Urbanbaby.com and Facebook. Of the two, Facebook has somewhat recovered from its earlier blunder of releasing new tools to allow members to track other user’s actions on the site. A year later, Facebook introduced a service that let retailers announce a user’s activities on their websites as a form of advertising. But since then, they have redesigned and unveiled a new approach, making them one of the popular social networking sites known to man today.

On the other hand, Urbanbaby.com took a turn for the worst, mainly focusing on the advertising binge which led to their downfall. While they tried to recover from it, new sites like YouBeMom.com took over their niche.

So if you want a good tip, “Do Not Upset Your Users”. That makes all the difference in business particularly in the cyber world.

(Source) AFP

Her Star Trek conventions harnessed the power of media fandom long before the barons of content did.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28wwln-consumed-t.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28wwln-consumed-t.html” border=”0″//a
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National chapters of the Red Cross have begun experimenting with online games in order to attract younger donors and volunteers to philanthropy. 

In the Netherlands, The Red Cross Game encourages online players to engage with a number of virtual public health and safety crises involving first an earthquake in Argentina and then conflict and dislocation in war-torn Zimbabwe.  Players who finish these teaser games and want to tackle the next task, a flood in Mexico, need to pay $19.95 to purchase the full version of the game, which functions as both an exercise in consciousness-raising and a fund-raising maneuver.  The game was created by I Sioux for the International Federation of Red Cross and Red Crescent Societies. 

As the “trailhead” video above shows, the British Red Cross is sponsoring Traces of Hope, an alternate reality game (or ARG) that sets up the following situation for players:

Vicious war in Northern Uganda has destroyed Joseph’s home and torn his family apart. He has one goal, to find out from the Red Cross if his mother is alive or dead.

Now he has arrived in the dangerous camp they call Hopetown, he has 24 hours to track down the Red Cross messenger and he needs you to be his guide.

He has a satellite phone, you have the web – together you’ll make a great team. Time is running out; guide Joseph through sickness, fire and violence as together you follow his traces of hope.

More information about Traces of Hope, which is sponsored by Enable Interactive, is available here.

Given these Red Cross games that rely on computational media, it is ironic that the relationship between the Red Cross and game developers has sometimes been notably strained.  In one case, the head of the Canadian Red Cross sent a legalistic cease-and-desist letter to game developers who used the Red Cross logo in first-person shooter games.

This slideshow is part of a community project that the Courage Campaign launched in reaction to the legal brief that Ken Starr—on behalf of the “Yes on 8” campaign—just filed to nullify the 18,000 same-sex marriages performed in California USA between May and November of 2008.

Proposition 8 was a California ballot proposition that changed the state Constitution to restrict the definition of marriage to a union between a man and a woman and eliminated the right of same-sex couples to marry. The proposition did not affect domestic partnerships in California. The ballot measure was an amendment that would override portions of the ruling of In re Marriage Cases. The measure added a new section (7.5) to Article I, which reads:

“Only marriage between a man and a woman is valid or recognized in California.”

(thanks for sending Steeph)

(TrendHunter.com) Holsters, leather cowboy boots, revolvers, and fringe galore is the stuff of westerns and cowboy lore. These associations are so ingrained in pop culture that they immediately remind the viewer of a cowboy…

(TrendHunter.com) This Panasonic whiteboard will be released at the end of January and allows the user to set passwords on the whiteboard’s main LCD unit to prohibit users from printing or storing data on the whiteboard…