Target Audience Points you to the Right Direction
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If you want a good business, the best people to solicit proper direction other than your usually reliable management team would be the people endorsing your product. In this case, the world of social marketing would do well to serve the demands of their visitors, the main reason why websites are getting good hits and rankings.
Two sites come into mind. Urbanbaby.com and Facebook. Of the two, Facebook has somewhat recovered from its earlier blunder of releasing new tools to allow members to track other user’s actions on the site. A year later, Facebook introduced a service that let retailers announce a user’s activities on their websites as a form of advertising. But since then, they have redesigned and unveiled a new approach, making them one of the popular social networking sites known to man today.
On the other hand, Urbanbaby.com took a turn for the worst, mainly focusing on the advertising binge which led to their downfall. While they tried to recover from it, new sites like YouBeMom.com took over their niche.
So if you want a good tip, “Do Not Upset Your Users”. That makes all the difference in business particularly in the cyber world.
(Source) AFP
