LONDON – Bauer’s Magic 105.4 has taken a decisive lead as the top London commercial radio station, after several quarters of jockeying with Global Radio’s Heart for the spot.
It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.
The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.
The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.
The Wrangler brand is repositioning itself through instinct and emotion.
The spot we are animals.
From The Press Release
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo
NEW YORK – Publicis has appointed Johnson & Johnson’s Joseph McCarthy as chief executive of its New York office, replacing Gill Duff who has decided to step down to pursue other interests.
SHANGHAI – Xian Janssen Pharmaceutical is believed to be pitching creative duties for two of its biggest mainland brands – Gyno-Daktarin and Motilium.
NEW DELHI – Synovate has promoted Mick Gordon (pictured), currently head of business services for Synovate in the UK for six years, to the MD role for Synovate India, starting this September.
HONG KONG – Heineken has handed its below-the-line duties for Heineken World and Heineken Extra Cold to Arc Leo Burnett Hong Kong, without a pitch.
ASIA-PACIFIC – Text 100 has kicked off a series of changes to its Asia-Pacific management structure.
GREATER CHINA – Asian heartthrob Takeshi Kaneshiro has been chosen as the first male Asian face of Armani.
LONDON – The latest Rajar figures show commercial radio has recovered listening share, from 41.1% to 42.4%, following the previous quarter’s record high for the BBC.
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Publicis Groupe today announced its profits were three per cent down on last year during the second quarter 2008.
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Nike has plastered some pretty homophobic ads all over Harlem in anticipation of the July 26 debut of the Nike Hyperdunk shoes. Oh Nike, why’d you have to go and do this?
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