Hasta La Creative!

– fuel + life

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008

Yup, as was surmised earlier, Life Changing Box is, in fact, a promotion for Sharp Electronics.

LONDON – The Information Commissioner’s Office is leading an international debate about the future direction of the data protection law in Europe, which it claims is outdated and in need of reform.

NEW YORK (AdAge.com) — The salacious legal tussle between adman Steve Biegel and his former employer Dentsu that began last fall has ended, following the annoucement today of a settlement. Terms of the settlement agreement were not disclosed.

Call us skeptical, but there’s no way you could unfold a giant fence around New York City, as seen in this MLB All-Star Game spot, without arousing suspicion. Particularly one that looks like the Yankee Stadium frieze. Not to mention the whole thing is inefficient—a simple billboard in Times Square would do the same thing for a fraction of the money and manpower involved here. It’s not like Yankee fans need much to stroke their outsized egos anyway. Now Met fans, that’s different.

—Posted by David Kiefaber

Ray-Ban last week hired a bunch of actors (shown here) to wear its sunglasses and freeze in place to generate publicity. This was in Manhattan, so most people didn’t notice or care. A few weeks earlier, Philadelphians were likewise unimpressed when Taco Bell staged a similar prank. I don’t think anyone would have known anything about these tired marketing “events” if the PR machines hadn’t shoveled alerts into cyberspace like so much compost on the heap. This got me thinking: The ultimate brand stunt today wouldn’t take place on bustling thoroughfares or packed shopping plazas. The ultimate stunt wouldn’t take place anywhere at all, except in press announcements with images shot months before on sound stages in Vancouver. If some marketer says a public event will happen, and follows up with materials indicating that it did happen, plenty of news organizations would pick it up. “Exposing” the whole thing as a fake would be part of the larger plan and yield even more coverage. Resentment could be deflected by the inevitable corporate “apology,” whipping media frenzy and consumer interest to new heights. At the very least, it ought to be worth a bronze Lion at Cannes, which recognizes bold ideas that aren’t quite what they seem.

—Posted by David Gianatasio

Becoming a first-time parent has been a transforming experience for me. Not in the “My world looks so magically different” kind of way. No, I mean that I’ve entered a whole new realm of consumer marketing to which I was previously immune. But one of the actually fun discoveries I’ve made in the hunt for baby entertainment that doesn’t suck has been the bizarre array of lullaby cover CDs. We initially got Rockabye Baby! Lullaby Renditions of the Cure, which I assumed was a one-off. It’s actually part of a massive series of cover CDs that includes collections of Metallica, Nirvana, Tool and, strangely, Coldplay. I was nerdishly excited to see that the most recent release was even my favorite band, the Pixies. If you like to kick it a little more old-school, there’s the new Jersey Babys, a glockenspiel-heavy set of tunes by Frankie Valli and the Four Seasons. Personally, I’d rather go with the old-school beats of “White Lines” off Hip Hop Baby. It’s nice to know we live in a world where it’s never too early to expose our children to great music. And Coldplay.

—Posted by David Griner

HSBC – Wimbledon Artwork Ackroyd & Harvey

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