LONDON – The Financial Time’s conferences arm launched in February a membership forum so that media and technology executives working in the digital, new media, mobile and telecoms sectors can network.
There’s been a lot of talk about David Beckham’s package and all those ginormous billboard displaying it.
LONDON – WPP Group, the world’s second biggest advertising company, has revealed that its UK revenues rose by 5% in the first five months of 2008.
LONDON – WPP Group, the world’s second biggest advertising company, has revealed that its UK revenues rose by 5% in the first five months of 2008.
LONDON – The Advertising Association has claimed research shows advertising is much less of a root cause of binge drinking than people following the behaviour of their friends, and is urging the goverment to tackle the social acceptability of getting drunk.
There’s still a small part of me that sees the value in awards shows. But boy, it’s getting really hard to defend this type of shit:
J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company’s ad agency, Saatchi & Saatchi.
The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.
The ad in question:
I’m sure there’s a proper method to recognize advertising and marketing concepts that transcend the norm; I just don’t know that awards shows are that method anymore.
LONDON – Advertisers could be forced to include more information about their products under draft guidelines released today by the advertising watchdog.
LONDON – Gondola Holdings is repositioning its Ask restaurants as the modern neighbourhood Italian with a new brand identity and interior design by Caulder Moore.
The Wall Street Journal spoke to some spooked ad execs about Google’s new metrics offering.
“For an advertiser, the last thing you want to do is to have your adviser be the same person you are spending your money with,” says Sarah Fay, chief executive of Aegis North America, the media-buying giant owned by Aegis Group of the U.K.
Billions of marketing dollars a year trade hands based at least in part on Web-audience figures. Google’s new tool could bring more efficiency to the process of buying online ads. And their service–unlike comScore’s and Nielsen’s–is free.
Considering Google’s technical acumen, if such an announcement comes on Tuesday, competitors could be in for an unpleasant time, says David A. Utter of WebProNews.
In other Google news, federal lawmakers are scrutinizing the new Yahoo-Google ad deal, spurred on by marketers upset at the lack of competition in the online advertising marketplace.
LONDON – Creative branding consultancy The Partners is expanding its digital offering with the appointment of new media expert Nathan Williams.
Have no fear, Dabitch is here!
Seems there’s an interesting trend in making people super heroes these days. You’re a hero for turning off the water, or turning off the power. You’re a local hero if you volunteer to help others like in this incredibly cheap (50 quid!) Scottish campaign. You are a hero if you water your lawn at the right times, say the WWF via Ogilvy in South africa (they also did the stickers campaign linked earlier).
And now, via BBDO for United Way of Chicago, you are a hero for volunteering your time again.
The super hero thing is kinda getting too much play these days innit? If you get one of those ideas, consider another route. You’re never going to be able to do it cheaper than that Scottish campaign anyway, so don’t even try. 😉
LONDON – Wax Communications has created a new design for the latest extension of Sainsbury’s Active Kids scheme, Active Kids Get Cooking, aimed at encouraging pupils to eat healthily in all UK primary and secondary schools.
LONDON – A Bloc Party DJ set and live performances from Yes Cassette will headline adland’s Greater London House Party at Camden’s Koko tomorrow night.
LONDON – Ofcom has launched an investigation into the BBC’s proposed local video service, which would create a range of new regional websites and online local news services.
America is by no means alone in its reactionary homophobia. England’s response to this ad for Heinz Deli Mayo puts them in step with us, for sure. The ad is “one of the most complained about commercials this year,†mostly because British parents are skittish about explaining same-sex relationships to their children. Which is odd, because you’d think any country responsible for this guy would know how to handle this situation.
—Posted by David Kiefaber
LONDON – Colin Ramsay, ITV’s head of online sales, has left the business after 15 years.
ESPN all day, everyday.
Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong
ESPN all day, everyday.
Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong
ESPN all day, everyday.
Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong
Dawn of the client service Zombies!
Aaargh! their “briefs†are more agonizing than peeling Smarties & they add as much colour to your agency as the inside of a ping pong ball! Avoid every agency’s nightmare & find the right staff first time – with the recruitment company by creatives, for creatives! www.studiopeople.co.za
Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Director / Illustrator: Francois Boshoff
Copywriters: Tasha Hodgson, Francois Boshoff
Published: March 2008
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