Jun
26
Eurogamer hires sales house Wootmedia
Posted in: UncategorizedLONDON – Online ad sales house Wootmedia is to handle advertising for video gaming network Eurogamer, with a remit to bring non-gaming advertisers to its network of sites.
Jun
26
Lamato Network: Feature Spotlight #1
Posted in: Uncategorized
Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho
Jun
26
NSPCC unveils TV ad to promote need for donors
Posted in: UncategorizedLONDON – The NSPCC is launching a direct response television campaign through WWAV Rapp Collins London in a bid to build a base of regular donors.
Jun
26
Yell appoints Canon to head new-media offering
Posted in: UncategorizedLONDON – Yell has hired its inaugural president of new-media for its UK operation, signalling the directory’s increasing focus on online over Yellow Pages.
Jun
26
Has the Internet Failed as a Storytelling Medium?
Posted in: Uncategorized
The internet's potential as a storytelling medium is a topic close to my heart for a variety of reasons. First and foremost, I care about it because I'm running a company that attempts to use the net to tell stories. Secondly, I'm having trouble filling an executive creative director position. Many of the likely candidates for this search bring with them impressive resumes from the interactive world. They are familiar with the broad array of technologies and tools that define digital production, but often have gaping holes when it comes to creating compelling narratives as opposed to beautiful websites or effective campaigns.
Jun
26
Lamato Network: Feature Spotlight #3
Posted in: Uncategorized
How do instill the idea amongst web surfing and content sharing adults (aged 32Â54) that real social connections and moments happen between friends and family over a Mott¹s Clamato Caesar (an easy drinking Canadian cocktail that’s a combination of tomato juice, clam juice, vodka and spices)?
The answer: hijack the online social networking phenomenon currently sweeping the globe, and twist.
Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites ÂFacebook, LinkedIn, Twitter, etc. and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.
Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.
Weblink: http://www.lamato.net
Advertising Agency: Tribal DDB, Toronto, Canada
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho
Jun
26
Recession Still Getting You Down?
Posted in: Uncategorized
I have spoken with several agency CEOs in recent weeks, and have even experienced it myself in my agency — there has been a slowdown with clients pulling the trigger on business. RFPs are in limbo. Pitches are made and winners are not decided, with the outcome postponed sometimes indefinitely.
Jun
26
Infantile, Imbecilic and Awesome
Posted in: Uncategorized
Anybody who watched the Lakers revert into flinch-and-whimper mode during the NBA finals this month was treated to roughly 7,200 plugs for "Wipeout" and "I Survived a Japanese Game Show." ABC crammed the promos down our throats during the pre- and post-game shows, during fast breaks, during timeouts necessitated by Pau Gasol's need for a hug, etc. After the umpteenth "Wipeout" clip, I couldn't help but think that ABC regards me and my fellow hoops diehards as slow-blinkers who consider limbs-splayed carnage the epitome of modern culture.
Jun
26
Tesco in slave labour and union row
Posted in: UncategorizedLONDON – Tesco is facing a PR backlash on two fronts after it was accused of using slave labour and received a letter from Democratic presidential hopeful, Barack Obama, urging the company to engage with trade unions in the US.
Jun
26
‘Digital’ Jon Snow assists in disarming Britain
Posted in: UncategorizedLONDON – Channel 4 has launched an online game to support its knife and gun crime season ‘Disarming Britain’, which features news anchor Jon Snow and allows players to be on either side of the law as a gang member or a police officer.
Jun
26
Beatles to Join Licensing Gold Rush?
Posted in: Uncategorized
A report in the Financial Times suggests that representatives from (the Beatles') Apple Corps are in talks with both Activision and MTV Games, the companies behind the highly successful "Guitar Hero" and "Rock Band" games, respectively.
Jun
26
Travel website Wayn.com launches mobile service
Posted in: UncategorizedLONDON – Wayn.com, the social networking site for people who enjoy travelling, is launching a mobile service to give users access to its global people and places search when they are on the move.
Jun
26
Omaha Rocks
Posted in: Uncategorized
The inside back cover of Spin Magazine’s July issue profiles “Omaha—Rock City.” It’s clearly an editorial segment from Spin, but the line between lifestyle content of this sort and a paid advertisement is pretty thin. Whatever the intention, it’s a Chamber of Commerce type listing for Omaha’s music business.
The feature mentions artists Simon Joyner, Tilly and the Wall, The Show is the Rainbow, Outlaw Con Bandana, Sarah Benck and the Robbers, Ladyfinger (ne), plus the city’s best venues, like Sokol, The Waiting Room, Slowdow, O’Leaver’s Pub and Barley Street Tavern.
Jun
26
Happy endings in Ryanair’s business class
Posted in: UncategorizedSure, you could pay 10 euros to cross the Atlantic on Ryanair’s new “long-haul” venture. But at a recent German press conference, shown above, CEO Michael O’Leary gave a pretty good reason to pay for business class. This clip might not be work-safe, so put on your headphones and skip ahead to the 1-minute mark. Maybe Ryanair should adopt JetBlue’s “Happy jetting†slogan. Via Consumerist.
—Posted by David Griner
Jun
26
Zuckerberg wins latest Facebook challenge
Posted in: UncategorizedLONDON – A US judge has rejected a bid by Facebook founder Mark Zuckerberg’s long-time adversaries, to reopen a legal challenge over claims that Zuckerberg stole the concept of the site from them.
Jun
26
P&G chief warns against economic ‘negativism’
Posted in: UncategorizedLONDON – Alan George Lafley, chairman and chief executive of Procter & Gamble, the world’s biggest advertiser, has urged the US Presidential candidates to resist the urge to talk down the economy and spark a deep global recession.
Jun
26
Newsflash! New, 100 Percent Approved Work for JCPenney!
Posted in: Uncategorized
Despite this week’s drama over the Saatchi & Saatchi – “created” faux commercial for JCPenney, Grow Interactive, working with Saatchi & Saatchi double assures this new work for the retailer is, yes, APPROVED BY THE CLIENT!
Jun
26
U.S. Cellular Brings Love to the World
Posted in: Uncategorized
Oh for fuck’s sake! Are you kidding me?
Jun
26
Media Buying Efficiencies Found
Posted in: UncategorizedPublicis on Wednesday unveiled a new digital-advertising system that links together technologies from Google Inc., AOL, Microsoft Corp. and Yahoo Inc.
The system connects Publicis’s media-buying agencies with the ad space sold by the Web giants, according to The Wall Street Journal.
“We are putting the four competitors around the same table,” and “that will drive prices down so that we are using the money of our clients in the best possible way,” says Publicis Chief Executive Maurice Levy.
“We are not doing the deals only to do a deal,” Mr. Levy says. Digital revenue should represent more than 25% of the group’s total revenue by 2010 compared with 18% in the first quarter of this year, he says.
Ad Age has a more detailed account.
Jun
26
Matrix-Data appoints head of sales
Posted in: UncategorizedLONDON – Matrix-Data has hired Steve Hamlet as head of sales and Abdul Samura as sales manager.
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