Hasta La Creative!

Webster Bank is introducing “ice cream truck brand ambassadors” via Horizon Media. From the release: “Through June 29, the financial institution will be giving away ice cream in a branded Webster Bank ice cream truck at a number of parks, recreational and shopping areas throughout Westchester County in New York and lower Fairfield County in Connecticut.” The stuff is free, so there’s no need to worry about your savings melting away (ha!). Maybe I should change banks. At mine, the tellers won’t even let me have any of those lollipops in the baskets by their windows. They say those are “for kids.” Hey, does Junior have Platinum Checking and two IRAs? I want my damn lolly!

—Posted by David Gianatasio

LONDON – Online ad marketplace AdJug has partnered with ad technology company the Rubicon Project to allow web publishers to sell ad space to international advertisers.

Advertising Agency: NeogamaBBH, Brazil

LONDON – Yahoo has written to its shareholders to assure them that the company’s ad revenue deal with Google is better than a merger with Microsoft.

LONDON – GCap Media has been fined £1.1m by Ofcom – the regulator’s largest ever radio industry fine – over its “Secret Sound” listener competition.

LONDON – The BBC and other broadcasters have overcompensated for their shortage of Black and Asian executives by putting too many ethnic minority faces on television, according to an Asian BBC director.

SINGAPORE – UzoneMedia has partnered ComfortDelGro, Singapore’s largest taxi operator, to launch its iCabTV network, featuring touch-enabled LCD screens for infotainment and location-based marketing.

LONDON – Alterian, the international data analysis and integrated marketing platform provider, has signed up digital agency Departure to use its Dynamic Messenger email marketing system.

LONDON – Starbucks has signed up as exclusive sponsor of a new celebrity and entertainment portal on Virginmedia.com.

LONDON – Brands will be able to register their own names as domain names in place of dotcom under a radical plan to shake up the world of top level domain names, which could also see the introduction of cities such as NYC as domains, if new rules are today approved today in Paris by industry body Icann.