NEW YORK (AdAge.com) — In today's media-on-media world, Dunkin' Donuts' decision to shelve a Rachel Ray spot in response to a right-wing blogger's posts was only the beginning of the controversy. It was the news media that ended up looking the worst, as it chased its tail on a story that had about as much substance as a chocolate munchkin.
NEW YORK (AdAge.com) — A study conducted by Starch Communications, a division of GfK Custom Research North America, indicates that the Peel 'n Taste flavor strips — edible strips of film — are raising awareness and increasing purchase consideration with consumers — at least, those who are brave enough to try them.
CHICAGO (AdAge.com) — Charles B. "Chuck" Fruit — who transformed two of the nation's top beverage marketers; was among the first to spot, and invest in, the potential of ESPN and "American Idol"; and helped invent modern sports marketing — is being lauded on Madison Avenue following his unexpected death.
NEW YORK (AdAge.com) — Google has built the most powerful brand in the world with nary a bit of brand advertising. But as ads for Google Maps crop up on buses in San Francisco and trains in Chicago, it's clear the company is willing to shell out ad dollars to grow a product that's key to both local and mobile search.
NEW YORK (AdAge.com) — Twenty-five years after USA Today zigged while everyone else zagged, it averages the biggest paid weekday circulation in the country, nearly 2.3 million and growing. The industry has learned to imitate its earliest editorial priorities — color, brevity, sports, pop and dialogue with readers — alongside bold business plays such as the front-page ads that started in 1999.
LOS ANGELES (AdAge.com) — In Nevada, where legal brothels have operated since the late 19th century, business is suddenly a bit slow.
BATAVIA, Ohio (AdAge.com) — Oprah is — by the estimate of PR pros who besiege her producers for a chance to have their brands reflect the warm light of her presence — the very pinnacle of product publicity.
To generate interest in a product that’s not very interesting — office printers — Konica Minolta borrows from a topic that makes everyone’s ears perk up: the office affair.
Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a “One Stop Shop for advertisers and agencies.”
Q: What’s worse than hearing Kathy Lee Gifford say “Bling bling bling”?
Magazine – Gold
Sony – Clown
Magazine: Photography & Toys, Games and Sports
TBWA\PARIS, Boulogne-Billancourt
Creative Director: Erik Vervroegen
Art Director: Philippe Taroux
Writer: Benoit Leroux
Account Manager: Anne Vincent
3D designer: Thomas Mangold
In today’s installment of “Consumed,” New York Times Magazine writer Rob Walker shines a light on FIJI Water’s attempt to paint itself green. It’s not an easy task for a company that ships a heavy product in plastic containers many thousands of miles to market.
“Any time you see negative stories in the press, you have to figure out how to respond,†says Rob Six, FIJI Water’s vice president for corporate communications.
One response is to launch a site called FIJI Green, complete with a blog where fundamental tenets of ecological thinking are challenged head on.
We here at FIJI Water hear a lot of complaints about “food miles,†ours in particular. The concept is that the longer your food travels, the worse it is for the environment.
We think this is a load of hooey…and so do scientists who have studied lifecycle carbon footprints. The key word here is lifecycle – how a product is developed or packaged, what the transport mode is, and other factors can have a far greater impact for better or worse than the mere distance traveled.
People commenting on this post take FIJI Water to task. Luizhou says, “Fiji Water’s attempts to project a green image is nothing short of hilarious.” But it looks like FIJI Water is getting the last laugh. Their sales volume was up 30 percent in 2007, and the company says the brand is experiencing double-digit growth this year.
The 2008 International ANDY Awards went out a little bit ago. Here’s the ads – for you superadgrunts, all in one place.
Grandy:
Bungie / Xbox 360 – Halo 3 – Believe – long (2007) :60 (USA)
McCann WorldGroup & T.A.G.
Television – Gold:
Skittles – Touch / Midas (2007) :30 (USA)
Gold: Television: Direction & Food – Packaged
Silver: Special Effects
TBWA\Chiat\Day New York
The only reason I had a headache when I was a child was because Tylenol for kids tasted like strawberries. (spot the gender stereotypes!)
Agency: Draftfcb Johannesburg
I’ve never heard of the Hawthorne Videoactive Report (which is why I discovered this so late, I guess), so if anyone here knows more about it I’d be much obliged if you share in the comments.
Adland was in it back in December, they referenced this “nifty little list of eleven feature films about advertising” at the very end of the report. Neat.
Advertising Agency: JWT, Dubai, UAE
Via: Arabad’s Creative Archive
Advertising Agency: JWT, Dubai, UAE
Via: Arabad’s Creative Archive
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
