In an absolut world
Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet
In an absolut world
Advertising Agency: TBWA, USA
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Dirk Henkelman
Art Director: Philip Borchardt
Art Producer: Julia Menassa
Photographer: Vincent Dixon
Retoucher: Helene Chauvet
(TrendHunter.com) The Finish Your Self Junior chair by Dutch product designer, David Graas is a DIY project that children will enjoy making with some adult help. The corrugated cardboard chair is simply built up with s…
Everyone’s writing about Cutwater’s viral video campaigns for Ray-Ban and Levi’s. I guess I better get in on it too.
But first, a message from the sponsors…
Added to YouTube on May 6, 2007. 3,490,589 views since.
Added to YouTube on May 5, 2008. 3,291,680 views since.
The vids are the work of “Benzo” Theodore, and both were seeded on the Internet by The Feed Company.
Adweek notes that the number of views made execs at Levi’s Plaza sit up and take notice.
“Jumpin’ In” unexpectedly garnered 3.5 million hits in 10 days, Good Morning America play and Wall Street Journal attention. The video was released May 5 to stir curiosity leading into Levi’s first global brand campaign for its flagship 501 jeans, “Live unbuttoned,” which will break in 110 countries from now until fall.
“[‘Jumpin’ In’] was supposed to be a small seeding activity,” said Robert Cameron, vp of marketing, Levi Strauss, San Francisco. “We didn’t know it was going to blow up. So we’re meeting with BBH on how to chase this. What do we do to adjust the strategy and ride the wave?”
No doubt, BBH is thrilled with this development.
In an earlier Adweek article by the same writer (Gregory Solman), Josh Warner, president of The Feed Company, said, “For a brand to not investigate and experiment with an aggressive online policy in today’s Web-centric marketplace is like making a TV commercial and not running it.”
Which begs the questions, are these videos extraordinarily entertaining? Or is The Feed Company that good?
(TrendHunter.com) A tiny little grasshopper inspired robot can jump 27 times its own body length; that’s ten times farther than any other jumping robot. Scientists hope the little leaper will be able to aid in chemical…
(TrendHunter.com) Absolut Vodka has been milking the success of their Absolut World campaign to the max, and I don’t blame them, as it is not easy to create something this viral. We have seen numerous print ads, bill…
(TrendHunter.com) If you frequently use programs like Final Cut and Photoshop, you know it’s all about the shortcuts. But not all people can memorize them all, especially when they are beginners. Photojojo has the perf…
(TrendHunter.com) A lamp which can be folded to take on any shape you give it sounds adventurous and exciting to me. Thomas Hicks designed the Folding Lamp which is made up 0.8mm sheets of stainless steel, pre-scored p…
Photographer Andreas Achmann recently did a Viagra shoot for Vanity Fair’s No. 17/2008 issue entitled “Wie Steht’s Denn?” which in German translates to “How are things standing now?”, used similarly to the way “What’s up?” is used in English.
The shoot creatively uses cactus plants to depict a wid…
Parking made easy. The Volkswagen Golf Variant with Park Distance Control.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Account Executives: Mia Drexl-Schegg, Silke Lagodny
Copywriter: Jan Hendrik Ott
Photographer: David Cuenca
Chief Creative Officer: Amir Kassaei
Parking made easy. The Volkswagen Golf Variant with Park Distance Control.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Account Executives: Mia Drexl-Schegg, Silke Lagodny
Copywriter: Jan Hendrik Ott
Photographer: David Cuenca
Chief Creative Officer: Amir Kassaei
Parking made easy. The Volkswagen Golf Variant with Park Distance Control.
Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Account Executives: Mia Drexl-Schegg, Silke Lagodny
Copywriter: Jan Hendrik Ott
Photographer: David Cuenca
Chief Creative Officer: Amir Kassaei
Advertising Agency: JWT India, Mumbai
Creative Directors: Agnello Dias, Nandita Chalam
Art Director: Vijay Solanki
Account Executive: Anita Gupta
Copywriter: Vijay Solanki
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art Directors: Josh Lancaster, Jamie Hitchcock
Designer: Simon Redwood
This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts.
My favorite is a poor cat shrieking into the speakers while being manhandled by the brakes with a caption reading, “Don’t wait f…
Check out the video: http://www.berlingotrio.nl/
Advertising Agency: EuroRSCG Amsterdam, Netherlands
Creative Directors: Laurens Boschman, Joost van Praag Sigaar
Creatives: Laurens Boschman, Joost van Praag Sigaar
Director: Maurice Trouwborst
Music: Bas Bron, Maurice Trouwborst
DOP: Michail Brooke
Production Company: Cake
Producers: Kim Wolffensperger, Jolanda de Boer
Account: Erica Törnlöw, Daniëlle Swagerman
Released: May 2008
(TrendHunter.com) Photographer Andreas Achmann recently did a Viagra shoot for Vanity Fair’s No. 17/2008 issue entitled “Wie Steht’s Denn?” which translates to “How’s that?”
The shoot creatively uses cactus plants to…
(TrendHunter.com) This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts.
My favorite is a poor cat sh…
(TrendHunter.com) It’s hard to believe video game consoles have been around for more than 30 years! The video shows the evolution of this entertainment gadget from the Magnavox Oydessy in 1972 to the most recent Wii. …
(TrendHunter.com) The CW has leaked a promotional video of the new 90210 spin-off TV series. The 1990’s super popular, long-running, prime time drama dealt with the experiences of a group of young people in Beverly Hil…
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