Gewista billboard media wanted ad agencies to notice their media that you can’t ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name.
LONDON – The UK’s national newspapers increased their ad market share last year despite experiencing declines in circulation, according to research commissioned by the Newspaper Marketing Agency.
LONDON – Channel 4 has unveiled the first details about the forthcoming ‘Big Brother 9’, including a view inside what is biggest Big Brother house so far, which contains a mixture of luxury and dormitory-style accommodation.
Good news for the government: People do seem to be spending their tax rebates on random purchases that might boost the consumer-driven economy. The bad news? Mainstream marketers might not be cashing in. I just spent an embarrassing amount of time on the highly addictive blog How I Spent My Stimulus, and there was hardly a recognizable brand name in sight. As of this weekend, the most popular category was “Travel and Vacation,†followed by “Home and Garden.†But don’t worry, “Debt/Credit Card†was a close third. Economics and marketing aside, it’s worth browsing the site for a while just to see a fascinating cross-section of America. The stories are entertaining, inspiring and sometimes heart-wrenching. If you’re curious about the ones we pictured above, here they are: gun, bra, camera and puppy. And if you’re curious how I spent my rebate, then you can get the disappointingly pedestrian answer here. Via Consumerist. UPDATE: Turns out the site was created by Rudy Adler, who was a student during the first year of Wieden + Kennedy’s WK+12 ad school.
—Posted by David Griner
It’s been a while since we found a good reason to mention zombie-based marketing. Oh, who am I kidding, we do it all the time. But that’s no reason to overlook Saatchi & Saatchi Toronto’s top-notch series of parody posters for the very real Evil Dead: The Musical. Over at Ads of the World, you can check out high-res versions of this Hairspray execution (ooh … sorry for the pun), along with takes on Les Misérables and Mama Mia.
—Posted by David Griner
In a campaign for climbing gear manufacturer Petzl USA, ad shop TDA Advertising & Design imagines a world in which star climbers enjoy the same fan appeal as mainstream athletes. Print ads show how memorabilia collectors would honor Chris Sharma (who?) and Dave Graham (who?!). Graham’s been rendered as a bobblehead doll (“rockhead†seems more apt), and Sonnie Trotter (who!?!) gets a Topps-style trading card. Unfortunately, it’s just a Sonnie Trotter, so it’s not worth that much. I’ve decided to launch a line of Bloggerhead dolls. They’ll come with carpel-tunnel wrist-braces, dark circles under their eyes and little Wi-Fi antennas in their backwards-facing Nascar caps. Why risk your life climbing mountains when you could earn the same obscurity and lack of respect hunched over a keyboard all day?
—Posted by David Gianatasio
LONDON – Northern & Shell, publisher of OK! magazine owned by Richard Desmond, has set aside £17m to buy a corporate jet, according to reports.
(TrendHunter.com) New York city hasn’t seen a polo match in decades — over 70 years — but that’s about to change as the Veuve Clicquot Manhattan Polo Classic is set to take place May 31.
Asprey’s house team will cha…
LONDON – Lingfield Park racecourse in Surrey has chosen Pslondon to lead the revamp of its brand following a competitive pitch.
LONDON – Irish billionaire Denis O’Brien has upped his stake in Independent News & Media to 22.67%, drawing him closer to the share needed to influence the group’s policy.
Butler, Shine, Stern & Partners has LucasArts games as client, there will soon be some Indiana Jones/Lego game as far as we can tell. So they dressed a giant styrofoam ball (or similar) up with Lego’s, claimed that the giant Lego “boulder” was made only out of Legos (wouldn’t that weigh a lot more?), and sent a guy dressed as Indiana Jones running downhill in San Francisco being chased by the giant rolling lego-deathtrap while filming it. Posted to youtube, amusing to some viewers.
So far so good, right?
Well, no. Then someone made the mistake of deleting comments outing the film as a viral and now boingboing readers are all huffy and puffy about falling for a stealth viral camapign. Yes, that’s annoying, since I think stealth virals are a slippery slope into making the audience more willing to believe that hoax virals are real. But what the hell do I know, I couldn’t even get Butler Shine to open my portfolio despite it rotting in their reception for two weeks.
(TrendHunter.com) Home and family security are fast becoming a number one priority. First there was home security, now there’s the Titan Family Protector and the Titan Ultra Protector. Looking like a lovable pet, this …
HONG KONG – Singapore Tourism Board has selected Impact Asia to handle its public relations programme in Hong Kong.
LONDON – Kadence has appointed Rowena Lim as project director to support the company’s ongoing expansion in the Asia-Pacific region.
LONDON – Leicester Tigers, reigning Guinness Premiership rugby champions, has agreed a shirt sponsorship agreement with heavy duty equipment, clothing and footwear brand Caterpillar.
(TrendHunter.com) David Andrew Bottom conceived the Rox bench in accord with the minimalist movement in furniture design. When not in use, the Rox becomes a fully collapsible storage unit that can safely and securely s…
Don’t give in to your fate. Use Rexona.
Advertising Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio
Join arms to build a world free of body odor.
Advertising Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio
LONDON – Sebastian Faulks’ new James Bond novel ‘Devil May Care’ is to be published tomorrow by Penguin, supported by a major marketing campaign.
To quell body odor is to show your sense of responsibility towards the community.
Advertising Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio
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