(TrendHunter.com) Such a powerful ambient campaign that catches you off-guard. These Children and Adolescents Reference Center ads are printed in fluorescent ink as to appear normal with a child playing or innocently l…
(TrendHunter.com) This is one of those simple inventions that matter more than most technological advances. As all coffee lovers know, carrying coffee in an unwieldy tray is inconvenient and downright dangerous at time…
The budget hotel chain’s refurbished web presence includes new look, enhanced architecture and improved functionality
(TrendHunter.com) Nobody knows who designed the first white plastic chair, but now they are practically everywhere. They have several good features – they’re light, cheap, stackable and easy to clean. If you can look …
Next in line for the feature role in a Nationwide Insurance ‘Life Comes At You Fast” commercial, filming today in India, is none other than Mr. Pony Hawk himself, Sanjaya Malakar.
LONDON – OgilvyOne has landed the global direct marketing account for British Airways, Campaign can exclusively reveal.
The Wall Street Journal airs some laundry in their front page piece on the Busch clan of St. Louis. Ostensibly, the article is about Belgian giant InBev’s possible bid for Anheuser, but it delves deep into family history and the tensions therein.
An offer by InBev would put the 43-year-old August A. Busch IV in a tough spot. If Anheuser is sold to InBev, he could be remembered as the member of the founding Busch family who let the St. Louis icon slip into foreign hands. The Busch family controls less than 4% of the stock, so even if a majority opposed the deal, it can’t block it.
But the talk of a takeover carries even-more personal considerations for Mr. Busch: his tenuous relationship with his 70-year-old father, August A. Busch III, now an Anheuser director.
The younger Mr. Busch says he wants to show his father what he can do to revive the struggling brewer. August Busch IV said he’s still seeking his father’s admiration. “His love and respect will be when I’m ultimately successful,” he says.
Born into the family dynasty in 1964, Mr. Busch is the fifth member of his family to run Anheuser. Despite his lineage, August A. Busch IV faced a somewhat rocky path to the helm of the King of Beers.
His parents divorced when he was 5 years old and he lived with his mother. He still saw his father often, but mostly at the brewery.
“I never, ever had a father-son relationship,” the younger August Busch says. It’s “purely business.”
There’s more, but I’ll leave it at that.
(TrendHunter.com) If your jet-set pup deserves only the most luxe of luggage, the Global Gallivanter Deluxe is bound to make her tail wag in ecstasy. The newest Global Gallivanter deluxe edition is covered in Scandinav…
Here’s to you Mr. Pollack. The creative community will miss you.
There’s really no way to accurately measure cluelessness in the agency business, but that hasn’t stopped Brad Nierenberg and Charlie Jones from trying.
The agency universe is suffering a rapidly declining population of managers who get it. In fact, on average, we submit that only 15% of all agency people actually get it.
Yes, we know: We sound like snobs. But our hearts are in the right place. Honest. We’re not calling out specific agencies, here, and we’re not trying to rustle up some business. We simply want to increase the get-it population, perhaps build a colony somewhere. Why? Because get-it people get things done. They make great teachers and future leaders. They solve problems. They make people money.
For more of their common sense wisdom, see the Brandweek article in its entirety.
LONDON – Universal McCann London chief executive Andy Jones has said media agencies need to clean up their act if they are to be taken seriously as professional services companies.
(TrendHunter.com) In the aftermath of the devastating 7.9 magnitude earthquake in the Sichuan province, China’s government has decided to wave the one-child policy for some parents whose children were victims of the Ma…
Hayden Panettiere, star of NBC’s Heroes and whale lover, has signed an endorsement deal with social site Zude and Shopit to sell clothes and raise money for Save the Whales Again
LONDON – Ann Summers is attempting to piggyback on the interest surrounding the ‘Sex and the City’ film, with a racy viral campaign based on the question ‘will he or won’t he?’.
(TrendHunter.com) Foster + Partners belong to the world’s most famous architectural firms, so when they announce new projects, we know the result will be great. Their heavy emphasis on sustainable building continues …
Kansas City has been named by Fast Company as one of the Best Cities for Innovation. We like the honor for our hometown despite the fact that the peeps at FC really tortured the ‘ol cow town analogy.
In terms of the creative culture, KC’s sports architecture firms are formidable. The Crossroads Art District, home of SHS, has been called a "Midwest Soho" by The New York Times. And, of course, we are home to one of the world’s largest creative companies.
In terms of advertising, one can argue that Kansas City has the largest and most successful collection of independent agencies in the country (plus a WPP player). I found a non-sourced article that said Kansas City agencies generate about $214 million in revenues (cash not billings). You can compare that to $149 million for Atlanta or $63 million for St. Louis. And while it’s not happening on the mass level our creative community would like, work from Kansas City is now consistently making the books and the shortlist at Cannes. And the cost of living is still pretty cheap. So, cheers to ‘ol KC.
My ultimate goal is a culture where everyone sees themselves as a member of the creative organization, with the exception of — maybe — the finance department. Good ideas come from anywhere, and I don't want to miss any.
Joseph Jaffe, author of Join the Conversation, writing in Adweek, offers some good advice.
The movie Rounders contains a life lesson: “When sitting down at the poker table, look around for the sucker. If you don’t recognize the sucker, get up and leave, because the sucker is you.” Along the same lines, the next time you sit down at a planning table to discuss something viral, look for the moron leading the project and if you don’t see him, excuse yourself from the meeting because that moron, my friend, is you.
As an industry, we’re awfully good (and by good I mean bad) at bastardizing or perverting pretty much any natural and pure expression of engagement, influence, authenticity or passion.
His point? Make great content that people want to share. That’s it. No buzzwords or Power Points needed.
LONDON – Pan-European financial news channel CNBC Europe has signed a six-month global commercial agreement with Qatar Airways.
LONDON – Reckitt Benckiser is launching a campaign to support its new product Gaviscon Liquid Sachets.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
