Hasta La Creative!

NEW YORK (AdAge.com) — Tax software isn't the first thing that comes to mind when you think of marketing in social networks or on YouTube, spaces dominated by movie trailers and goofy viral videos. But H&R Block proved that it, too, can be successful in the space, but it's about matching content to the social community and then making that content valuable to consumers, said Amy Worley, director of digital marketing for H&R Block.

Karl Fisch created Shift Happens, the most favourited presentation on SlideShare. In April 2007, Michael Arnold got the high school teacher’s permission to take it to the next level by turning it into a video.

Fisch discusses global shifts occurring and the impact globalization will have on educ…

To advertise the use of “more fruit than before” in Kellog’s All-Bran Fruit’n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children’s fairy tale and our mother, the first female, Eve.

While it’s usually one red apple in the hand of Eve or snow white, we…

If it weren’t bad enough an army of wannabes copied, unsuccessfully, Alex Tew’s very successful Million Dollar Homepage, now there’s a dude who wants to spread that filth all over an actual hillside, as in a real-world hillside in Austria.

Joseph Lelyveld, a Pulitzer Prize winning journalist, and former executive editor of The New York Times from 1994 to 2001, speaking to India’s Sunday Express:

I’ve always mistrusted that phrase “the reader wants”, because how do we know exactly what the reader wants? I think you should give the reader a fresh and original paper that’s very well-written and covers all sorts of things —social trends, fashion, the works but I think you are at your best when you give the reader something the reader wants that the reader didn’t know he or she wanted it till you gave it to her.

Which leads me to ask why this concept is so hard for people in advertising to understand. In our case, the “reader” is our client and, more importantly, our clients’ millions of customers.

I believe we are obligated to over-deliver. We have to “give ’em what they ask for” and we need to “give ’em what we believe will work.” But many of us–account execs and creatives–refuse to go the extra mile. It’s more work and it’s not on the long list of client demands, so it’s not that important.

It’s only important if doing the best work of your career is important.

One thing you have to note about the great commercials we know of today is that people will want to see them over and over again. This is one of the best forms of advertising today and apparently most companies want to make sure that their ads cover all the grounds and necessities expected by their target market with regards to the product or service that they are offering.

Tools used in advertising such as the consideration of people, place and the script are important. To most, advertising means something only if they cost and show the product. Add that touch of creativity and right mix of tools and you will find people wanting to see that production on television over and over again.

Advertising commercials likewise helps establish an indirect form of brand recall so that future products or services will likewise be established in the process.

Walt Disney Co. is trying to get inside the minds of television viewers.

The Burbank-based entertainment company, with its profitable ESPN and ABC entertainment networks, said Tuesday that it was developing an “emerging media and advertising research lab” to try to figure out why people watch the shows they do.

(Source) Los Angeles Times

NEW YORK (AdAge.com) — CW's goal for Year Two: target young women. The UPN/WB hybrid had a rough go of broadly reaching the youth demo last year, but the buzzworthy (if not ratings) success of "Gossip Girl" has the network chasing after the female segment in a bigger way this year. What's in store for next season? Lots and lots of pretty young things playing at being rich.

LONDON – Nationwide has ditched its ‘Proud to be Different’ strapline after a run of six years as it looks to freshen up its marketing. Although it has not yet found a replacement tagline, a new campaign is set to launch in late summer to highlight the change.

(TrendHunter.com) To advertise the use of “more fruit than before” in Kellog’s All-Bran Fruit’n Fibre cereal, JWT advertising agency brought in non-other than Snow White from the beloved children’s fairy tale and our mother, the first female, Eve.

While it’s usually one red apple in the hand of Eve or snow white, we…

(TrendHunter.com) Talk about telephone installations! Jean-Luc Cornec’s Telephone Sheep is totally made from telephones and telephone cable. There is a whole flock of them, artfully arranged at at the Museum for Communications in Frankfurt am Main, Germany. Some of the sheep appear to be grazing, some huddled toge…