Hasta La Creative!

The Fox channel has recently announced that it will reduce the number of commercials on two of their new Fall shows – J.J. Abrams’ “Fringe” and Joss Whedon’s “Dollhouse”. Will this make the shows more watchable? Maybe, maybe not.

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LONDON – Grand Marnier hopes to increase its seasonality by launching a cocktail called the Grand Espirit, in which the liqueur is a main ingredient.

LONDON – Cardiff City’s shirt sponsor, CommsDirect, claims to have turned down a £500,000 offer from an undisclosed Asian online gambling company for its advertising rights for tomorrow’s FA Cup final.

We’d love to suggest how to Overcome Adbesity, but the people who
coined this disease seem to have a hard time explaining exactly what it is. But I’ve combed through
enough of their Web site to deduce that adbesity is a) an awkward portmanteau,
and b) the way large agencies rely on annoying, overpriced, synchronous ad campaigns that favor
profits over creative exposure of the product in question. If I’m right,
then the term is spot on. But current treatments appear limited to regular doses of juvenile,
sputtering rage at anything in a suit, and a vague nostalgia for an imaginary
heyday where advertisers were respectable artistes. So while this microsite by Connecticut-based
Outhouse Communication has a commendable message, the tone suggests that they despise the system not because of ideological differences, but because they weren’t
allowed behind the velvet rope.

—Posted by David Kiefaber

(TrendHunter.com) When most of us think of stuffed animals, we think cuddly, cute, snuggly and lovable. For some designers have more twisted, less affectionate associations with the toys. Matt Kirkland tore open this series of stuffed animals to reveal the insides of them, showing what the inner workings of mechanica…

This campaign from the The Evangelical Lutheran Church of Finland is trying to attract a new audience to the church. As visuals they have both a black Jesus, a female Jesus, a gay couple asking “what would Jesus do?” and a hippie-styled poster with the line “Jesse really digs ya man”

Kudos Ad Agency : TBWA\PHS Helsinki Oy
Mikko Torvinen (Art Director)
Antti Toivonen (Copywriter)
Tommi Laiho (Copywriter)
Ossi Honkanen (Art Director)
Sanna Sipola (Illustrator)
Johanna Paavilainen (Account Supervisor)
Merja Koskinen (Account Supervisor)
Jaana Haapala (Strategy Director)
Minna Helske (Planner)

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LONDON – Pimm’s marks the start of the summer with a national campaign featuring its enthusiastic ambassador, Harry.

As the Brand Tags
project is showing, how people perceive brands can be quite different from the grand plans of marketers. WPP is of course creating an agency brand from scratch with its dedicated Dell agency. Once I heard the agency name is Synarchy, I did what many would do: I Googled it. In addition to the Scandinavian thrash-metal band shown here, I also found that it’s a political philosophy. Turns out synarchism is a mixed bag. On the one hand, synarchy described an ideal form of harmonious government. Fair enough, sounds nice. But then it became used by an occultist, involving secret societies, telepathy and some mythical subterranean caverns. Its use in modern politics is perhaps more troubling, as synarchy was associated with right-wing Mexican movements that were quite close to fascism. Then again, judging by some stories I hear about working in agencies, it might be apt.

—Posted by Brian Morrissey

LONDON – Britain’s working class men have the same disposable income each month as upper/upper middle class men and have more time to spend it, according to research commissioned by the Daily Sport.

Advertising Agency: Amalgamated, USA
Executive Creative Directors: Jason Gaboriau/Doug Cameron
Creative Director: Jim DiPiazza
Senior Copywriter: Tommy Noonan
Executive Producer: Claire Londa

Director: The Russo Brothers
Production Company: RSA Films, Inc.
Producer: James Kadonoff
Director of Photography: Michael Bonvillain
Production Supervisor: Russel Sher
Art Director: Tom Meyer

Editorial Company: Rock Paper Scissors
Editor: Chan Hatcher

Sound Engineer: Sam Casas, Loren Silber
LIME

Color: Stefan Sonnenfeld
Company 3

Finishing: Vendetta Post