LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su…
(TrendHunter.com) If you are looking to catch up with our Chief Trend Hunter, Jeremy Gutsche, the following is his keynote speaking schedule for the next month. He’s on a bit of a tour right now, and getting rave reviews.
At his conference last week, one online review begins, “Normally I like to take voluminous n…
One of the things I hate most about this industry is the use of the word consumer. It’s a bad word and it implies that humans do nothing more than consume. What bothers me about the word consumer is that it objectifies people and neglects natural cycles. I usually replace the word with people or audience whenever possible. But, by doing so I avoid thinking about the negative side of consumption. Like most of you, I am not a “green” freak, but I am a logic freak. We can’t consume forever without some natural corrective cycle.
I came across a neat little site, which tells a great story in a way that is easy and logical to follow. It tells The Story of Stuff. It brings to life human production and consumption patterns. It’s a must see for two reasons. It’s deals directly with an issue that many of us (or maybe just me) haven’t looked at beyond a surface level. The story of stuff is also a good example of digital and mixed media being used to engage, entertain and enlighten without losing sight of simplicity.
(TrendHunter.com) LG hosted an elaborate party, complete with red carpet, Wolfgang Puck catering and celebrity attendees for the launch of Scarlett, a brand new TV series. They spent millions on promotions for what appeared to be a new TV show staring a gorgeous action hero. The LA party followed weeks of build up su…
Do you need any more reasons to learn danish?
Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: Sebastian Schnell
Photographer: S-K-Photography
Published: January 2008
Do you need any more reasons to learn french?
Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: Sebastian Schnell
Photographer: S-K-Photography
Published: January 2008
Do you need any more reasons to learn spanish?
Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: Sebastian Schnell
Photographer: S-K-Photography
Published: January 2008
Do you need any more reasons to learn swedish?
Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: Sebastian Schnell
Photographer: S-K-Photography
Published: January 2008
LONDON – Rupert Murdoch’s Fox TV cable news channel is not breaking ad rules by claiming it is “fair and balancedâ€, according to the Advertising Standards Authority.
LONDON – More official complaints were made about ads last year than ever before, according to the Government’s ad watchdog today.
LONDON – The ASA has released a list of the ads which received the most official complaints in 2007.
LONDON – Rupert Murdoch’s Fox TV cable news channel is not breaking ad rules by claiming it is “fair and balancedâ€, according to the Advertising Standards Authority.
LONDON – The latest advertising campaign for BT Business sees Dragons’ Den star Peter Jones tussling with 1980s anti-heroes The Gremlins.
Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special “opportunity”.
The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close …
The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories…
(TrendHunter.com) Although Marchesa’s fall/winter 2008 collection paid subtle tribute to Queen Elizabeth I, the complex detailing and pronounced structure of the collection reminded Trendinista of tapering spires and tiered pagodas found on temples and sanctuaries. To help others see the resemblance, each gown was pa…
(TrendHunter.com) The Very Funny Vehicle, better known as the VFV, is actually not that funny; on the contrary, it packs some pretty serious features. With a physical aesthetic that could kill the rest of the world’s supercars, the VFV really does leave me wondering why the designers gave it such an au contraire name…
(TrendHunter.com) Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special “opportunity”.
The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close …
(TrendHunter.com) The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories…
LAGUNA NIGUEL, Calif. (AdAge.com) — The internet has not yet lived up to its potential as a branding medium, Lee Clow, global director of media arts at TBWA Worldwide, today told the American Association of Advertising Agencies' Leadership Conference. "The ability to use the internet in terms of great brand storytelling is still at its infancy," he said.
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