(TrendHunter.com) Acceptance of the “third sex” in Thailand just took a hit from the health officials. Hospitals and clinics are prevented from removing the family jewels to make “ladyboys” or “katoey.” Many docs are doing the surgery outside of formal sex-change operations because its quick and easy. Some clinics ch…
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo
The topic of retention is on the minds of both HR and CEOs. It is an even more pressing topic when it comes to multicultural talent that enters and quickly leaves the industry after a few years. There are many reasons for that quick turnaround, and some are uncontrollable, but there are some reasons that can be addressed.
(TrendHunter.com) If a slash-proof T-shirt that protects you from knife attacks is not secure enough for you (and I must say that it really lacked style), the Defender Hoodie might be a good alternative.
It is a hoodie with 2mm of Type IIA bulletproofing that is strong enough to stop a 9mm full-metal-jacket round at…
(TrendHunter.com) Although it’s been reported that this door chain design might just be an April’s Fools day, I fell for it and I think it is just awesome! As long as you do not mind spending a little more time going through a maze to get to the other end than you would on a normal door chain, ofcourse.
The Defendiu…
(TrendHunter.com) It’s all you, you, you. Well for Scion anyway, which is launching Scion Speak, which allows the car brand’s enthusiasts to personalize their vehicles yet further with custom-made modern age heraldic crests reflecting their lifestyle and passions. Designed in consultation with the fiercely loyal Scio…
Our friend, Catharine P. Taylor, wants the virtual you to go clubbing and then report back in the morning.
Check that. Coca-Cola wants you to do so. Catharine P. Taylor wants to report on the action, or lack thereof.
image courtesy of Mashable
Here’s what she’s saying so far:
…if you believe that one thing social media marketing needs is great apps from major advertisers, it’s as good a place as any to start. Admittedly, the Burn Alter Ego (application) promotes Burn, an energy drink that is only available in Europe, Brazil and Morocco, but anyone is allowed to play.
Here’s how it works: once you’ve downloaded the application and set up your alter ego, it goes clubbing (which sounds rather attractive to me because I don’t get out a lot) and promises to post to its own blog in the a.m. Mine went out for the first time last night, and apparently spent some quality time using the Xerox machine to make copies of body parts (none all that naughty, unless you count my avatar’s bum). Those who download the app receive this warning: “If reading about drunken nights, nakedness, and crazy decisions make you uncomfortable, delete this application and go back to your knitting.” Cool! Well, I don’t knit, anyway.
You can set up your avatar to go out with friends who also have Burn Alter Egos or meet new friends while it’s out, and the more it goes out, the more options it will have in terms of wardrobe, furniture for the flat, and so forth. I’ve set up mine to find new friends mostly because I barely know anyone who has loaded it so far, but wouldn’t mind it if a few of us Social Media Insider avatars went out together in the next few weeks to see what our blogs would report to us in the morning.
Stafford Green, Head of Interactive Marketing for Coca-Cola Europe, says, “It’s creating a lot of funny confusion at our offices. People overhear that I went out last night with Eva and we partied in Paris with some beautiful models. And we have pictures on Facebook to prove the event! But in fact, it was actually our Burn Avatars, Eva’izzle and Stafford’elicious.”
Once again humor is trumped by those who love to bitch about ads with animals in them.
(TrendHunter.com) The hottest trend in ads right now is advergaming; basically building your brand in the gaming sphere. There’s the good the bad and the downright ugly in this field, but notable examples, including the brilliant PlayStation-based BK Games from last year, raise sales, cash and awareness in the noto…
After a goof six years ago which kept the iconic red umbrella with Citigroup as it spun off the Travelers unit, Travelers has won it back and has gone BIG (literally) in a new commercial celebrating the umbrella’s return.
This just in!! This “Reuters” story is one day late but apparently adland kills us all and is the cause of 1.6 million deaths each year.
Think you’re having a rough time of it in the ad biz?
Well, you might feel better by peeking at AngryJournalist.com.
According to the awesome journalists at Breitbart.com:
The website was created by a former journalist who cut short his young career in the news business to work in political communications in Illinois. But he insists his decision to change paths was not driven by anger.
Kiyoshi Martinez, 23, who worked as Web editor for Chicago area community newspapers, said he was “disappointed” in his young journalism career about the direction of the industry.
In early February, the same month he quit journalism, Martinez launched his website after reading a study on burnout among newspaper journalists, which sparked his interest in knowing what was on reporters’ minds.
image credit: csmonitor
Paper “Egocentrism over E-Mail” (2005, pdf): “People tend to believe that they can communicate over e-mail more effectively than they actually can. Studies further suggest that this overconfidence is born of egocentrism, the inherent difficulty of detaching oneself from one’s own perspective when evaluating the perspective of someone else.”
It’s not every day we comes across an ad whose headline includes the word “lunker,” so we tip our cap to St. Louis-based agency Rodgers Townsend for using it here for Ardent fishing reels. Our desk edition of Webster’s defines lunker as “something large of its kind—used esp. of a game fish.†My computer’s spellcheck challenged the word, suggesting “lurker,†“lanker†and “linker†as more plausible alternatives. The Webster’s Online Dictionary site (which includes a “specialty definition†of the word as used in mining) yields the info-nugget that there are an estimated 21 online searches using “lunker†on an average day. We live in a world of wonders. (A Google search for the phrase “lunker butt†yielded zero hits, by the way.) Meanwhile, if the phrase “Kick lunker butt†doesn’t exactly sing, you must admit it’s distinctive. It almost has the ring of a license-plate motto, like New Hampshire’s “Live free or die.â€
—Posted by Mark Dolliver
(TrendHunter.com) The Hurricone not only warns of a wet floor…it also dries it. An internal fan blowing all 360 degrees up to 15 feet works on battery power for up to 12 hours on a single charge.
This will probably reduce the number of slip and fall lawsuits.
Look! Look! Look! It’s consumer-generated media! That’s right.
26-year-old Matthew Dent has taken the heraldic theme to new levels in his redesign of the UK coins. I love it!
Hat tip, BAP
(TrendHunter.com) Almost every hobby has the potential to become a tournament these days, and the pen spinning tournament is the latest addition.
I’ve known how to do this neat little parlor trick since high school. We picked it up from the ROTC kids, and soon everyone with deft enough digits was doing it in class. …
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