Hasta La Creative!

Runners find the more they run, the longer they can go. Their partners find the same thing.

Advertising Agency: Trampoline, Halifax, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Published: March 2008

Tomorrow The Street relaunches its Beat the Street stock game, which is essentially fantasy stocks with prize money.

(TrendHunter.com) To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target.

The Melbourne, Australia-based advertising agency aptly titled the campaign “Cranes,” as it features a woman in a white Target bra and two small, Target-branded cra…

Grey’s Anatomy’s Patrick Dempsey, no doubt with help from his celebrity makeup artist wife and Avon global creative color director, will front the launch of men’s fragrance line for the company.

(TrendHunter.com) A 22 year old fashion designer, Nahum Villasana of Baja California, Mexico just released his version of Architectural Clothes. Mechanical Connection, Vol. II is the name of their new collection. Unusual to say the least, some very cool to say the most. I think there must be instructions on how to “i…

Last year we wrote about the P-Mate, a nifty little device that enables women to pee while standing upright—an ability that comes in handy whenever grizzly bears are nearby. Apparently, they have a similar device in Australia, called the Whiz. And judging by its new commercial, it’s also used primarily to avoid furry creatures. Via Advertolog.

—Posted by Tim Nudd

LONDON – Hollywood movie studio Universal Pictures has signed a deal with Microsoft Digital Advertising Solutions to promote ‘Hellboy II: The Golden Army’.

Adrian Ho at Zeus Jones is reflecting on leading firms like Google that “don’t really use advertising agencies and instead rely upon innovative business ideas to communicate their benefits and values to their customers.”

Ho also mentions Alex Bogusky’s 2004 claim that “everything is an ad” and wonders how ad people are coping with that news.

Rather than creating “communications objects” that help to grow a client’s business, agencies who champion the idea that “everything is an ad” should instead be helping to magnify and extend the communication and marketing effects of the client’s own business objects. This is a pretty unpopular perspective in creative and production departments because it means that you start with the client’s idea rather than starting with something created from scratch. Perhaps this is is why most agencies aren’t advocating it.

I don’t know that it’s a “not created here” battle. I think 99.9% of us are busy working to sell the communications plans and executions we’re paid by our clients to create. Jumping into this new pool where “innovative business ideas” are king, is a bit scary and many of us likely question whether we belong in this pool.

What do you think, is product development (to give one example) an area where ad people belong?

[via Brian Morrissey]

NEW YORK (AdAge.com) — MTV's "My Super Sweet 16," which chronicles the planning and execution of gaudy birthday bashes, is why the terrorists hate us. It's why teen illiteracy is spiking and why the Antarctic ice shelves are crumbling.

LONDON – Market research firm FDS International has promoted Rachel Vines from research manager to the position of associate director, with immediate effect.