Apr
07
LBi acquires Special Ops Media
Posted in: UncategorizedNEW YORK – LBi International has bought Special Ops Media and could pay as much as $45m for the New York interactive agency.
Apr
07
Don’t shoot the animal, whatever it is
Posted in: Uncategorized
This “Elephant Gun” ad is pretty clever (tagline: “Trigger your rescue mission at prowildlife.de”), despite the insistence by a few Ads of the World commenters that the animal shown is a hippopotamus. I daresay the image would work well in an American political cartoon, but the same can’t be said for either of its companion ads, “Sparrow Grenade†and “Giraffe Gun.†Maybe they’ll up the ante with the next ad and base it on Monkey Slingshot.
—Posted by David Kiefaber
Apr
07
War of Words Continues Between Microsoft, Yahoo
Posted in: Uncategorized
NEW YORK (AdAge.com) — Microsoft is no longer playing nice. In a stern April 5 letter to the Yahoo board of directors, Microsoft CEO Steve Ballmer said it will give Yahoo three weeks to conclude a friendly deal to merge the two companies — or it will cut the bid's value and take the case directly to shareholders. Still, Yahoo is not budging. It fired off a letter to Microsoft early this morning, maintaining that Microsoft's current $31-a-share offer to acquire Yahoo continues to undervalue the company and its assets.
Apr
07
Royal Mint begins marketing agency search
Posted in: UncategorizedLONDON – Royal Mint is searching for a full-service agency to help it expand its collector-coin business as well as promote its 2012 Olympics programme.
Apr
07
LIDA and Walker Media complete East Midland Trains win
Posted in: UncategorizedLONDON – East Midlands Trains has picked LIDA and Walker Media for its DM and media accounts.
Apr
07
LIDA and Walker Media complete East Midland Trains account
Posted in: UncategorizedLONDON – East Midlands Trains has picked LIDA and Walker Media for its DM and media accounts.
Apr
07
Royal Mint begins agency search
Posted in: UncategorizedLONDON – Royal Mint is searching for a full-service marketing agency to help it grow its collector coin business as well as promote its 2012 Olympic Programme.
Apr
07
Estonian Air: Across Airope
Posted in: Uncategorized
Check out the advergame: http://www.estonian-air.ee/airoopa/
Advertising Agency: Velvet, Estonia
Executive Creative Director: Janno Siimar
Creative Director / Art Director: Teele-Reet Tõrs
Creative Group Head: Pärtel Vurma
Copywriter: Mart Kase
Flash Designer: Pavel Pevnitskyi
Illustrator: Kristjan Luiga
Apr
07
Tesco sues The Guardian over tax allegations
Posted in: UncategorizedLONDON – Tesco has begun legal action for libel and malicious falsehood against Guardian News & Media over allegations made by The Guardian about Tesco’s tax affairs.
Apr
07
Children shape parents’ web activity
Posted in: UncategorizedLONDON – Adults who live with children are more engaged online than those that don’t, while family needs shape internet use, according to the European Interactive Advertising Association (EIAA).
Apr
07
BSkyB appoints Griffith to director of group finance
Posted in: UncategorizedLONDON – BSkyB has promoted Andrew Griffith, previously director of group finance, to chief financial officer, replacing Jeremy Darroch, who was promoted to chief executive of the satellite broadcaster last year.
Apr
07
Virgin highlights Gatwick V lounge with GMTV sponsorship
Posted in: UncategorizedLONDON – Virgin Holidays is sponsoring a GMTV competition that offers viewers the chance to be a TV presenter for the day.
Apr
07
P&G seeks digital agency for global Head & Shoulders brief
Posted in: UncategorizedLONDON – Procter & Gamble is looking for a digital agency to develop a global online marketing strategy for its Head & Shoulders haircare brand.
Apr
07
Waterstone’s shortlists for ad account
Posted in: UncategorizedLONDON – Waterstone’s is on the hunt for an agency to handle its £5 million advertising account.
Apr
07
Tabasco: Hot stops
Posted in: Uncategorized
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Directors: Thule Ngcese, Mike Martin
Copywriters: Alison Hingle, Nico Botha
Photographer: David Prior
Art Buyer: Michelle Pike
Production: Shirley Wagner, Colleen Idle
Released: June 2007
Apr
07
Krow releases debut Bovril ads
Posted in: UncategorizedLONDON – Krow has released its first work for Bovril, showing outdoor enthusiasts reveling in solitary outdoor pursuits.
Apr
07
McDonald’s retains Avenue A Razorfish for digital account
Posted in: UncategorizedLONDON – McDonald’s has re-appointed incumbent Avenue A Razorfish to its digital account after a four-way pitch.
Apr
07
Chief Trend Hunter Turns 30 + Jeremy Gutsche and His Top 10 Trends
Posted in: Uncategorized
(TrendHunter.com) As anyone familiar with Trend Hunter knows, Jeremy Gutsche has built an incredible trend spotting community. Breaking new records, Trendhunter.com had over 300,000 views today, just in time for his 30th birthday, which he’ll surely celebrate with a medium well steak.
Astoundingly, at only 29 years …
Apr
07
SMEs plan to divert spend online if recession hits
Posted in: UncategorizedLONDON – Small and medium-sized businesses are planning to ditch traditional marketing campaigns in favour of online spend if the UK economy is hit by a downturn in consumer spending, according to a survey of 175 companies.
Apr
07
City Republic: Brands face nervous times as protestors disrupt Olympic run
Posted in: UncategorizedLONDON – The disrupted torch ceremony and run in London doesn’t bode well for brands that wanted some of the Olympian magic to rub-off on them, Stephen Foster writes.
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