Hasta La Creative!

Time paints a picture.

Advertising Agency: Cheil Worldwide, New Delhi, India
Creative Director / Art Director: Viral Pandya
Copywriter: Vedobroto Roy
Planning: Amar Wadhwa
Published: December 2007

Time paints a picture.

Advertising Agency: Cheil Worldwide, New Delhi, India
Creative Director / Art Director: Viral Pandya
Copywriter: Vedobroto Roy
Planning: Amar Wadhwa
Published: December 2007

The advertising watchdog has rejected a complaint against an M&C Saatchi ad for Direct Line Insurance.

LONDON – Mobile phone company O2 has cut the price of the iPhone by £100 amid speculation about a slowdown in sales as Apple prepares to launch a new and improved model in the next few months.

GLOBAL – A study of the world’s most effective corporate websites has been topped by German electronics giant Siemens, while Canon is the list’s highest-ranking Asian company – in 39th spot.

BEIJING – M-Zone, China Mobile’s youth consumer brand, has kicked off its first fully integrated campaign developed by AOR Ogilvy Beijing.

ASIA-PACIFIC – Samsung has handed its entire consumer electronics account to Weber Shandwick following a competitive pitch.

HO CHI MINH CITY – Ovaltine has used Y&R Vietnam’s recently launched digital unit to launch an interactive campaign targeting ‘smart kids’.

Balihoo fosters knowledge sharing by archiving your company’s activity history with specific media properties.

This is the fourth post in the Balihoo series, in which Shane Vaughan explains how the product suite helps counter brain drain in media organizations through information sharing.

“Our last post focused on how Balihoo can bring efficiencies to the RFI/RFP step in the media buying and planning process. Now let’s see how Balihoo benefits media organizations by countering the knowledge drain of employee turnover and the knowledge compartmentalization that occurs when information isn’t shared.

Let’s face it, media buyers don’t stay put for very long and when they leave for greener pastures or a higher rung on the ladder essential knowledge leaves with them. That knowledge includes details on past and current campaigns that are critical to the organization’s success… both present and future.

A less obvious intellectual capital issue is simply the lack of data sharing within and across offices. Ironically enough in this age of ubiquitous communication channels, it can still be difficult to disseminate critical information throughout a company in the form, and at the speed, it’s most needed.

Balihoo offers users centralized knowledge via two features: campaign dashboards and company activity histories. Campaign dashboards allow all users within your company to view details including that campaign’s consideration set, uploaded documents, RFIs/RFPs created or released, worksheets, and internal notes; all critical data for campaign management and analysis. Company activity histories allow users to save (and share) internal notes/tips about interactions or processes for any given property in our comprehensive media database. Additionally, these histories automatically list RFPs related to the property as well as any Quick Requests (a request of owners to update their listing in Balihoo’s database).

This functionality yields shared critical knowledge and institutional memory. Both of which are essential for developing a wiser, more agile organization. That translates into reduced costs by mitigating the training burden and impact of employee turnover; and more effective media plans resulting from easy access to historical data.”

Users throughout your organization can view all campaign details (including uploaded docs & any internal notes) via Balihoo’s Campaign Dashboards.

LONDON – The advertising watchdog has banned an EasyJet ad promoting its Easter offer, following complaints that the claim of up to 25% off was not all it appeared to be because prices went up as well as down during the promotional period.