Hasta La Creative!

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Sebastian Valenzuela
Art Director: Hugo Gallardo

Unless you've been on a retreat for the past two years, the holy mantra is how to transform your advertising agency into an interactive agency. We don't want to end our days as washed-up dinosaurs on the agency landscape. Here's what we've done to accelerate our own metamorphosis and also what I've observed taking place amongst our peer set.

LONDON – Deloitte is investing £1.75m in sponsoring the Royal Opera House for five years, creating a three-day festival that will aim to attract young professionals to Covent Garden.

He has the memory of an elephant, but his remembrances are no good.
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Cage, whip and chain. Who is the animal anyway?
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Coffee with nut aroma.

Advertising Agency: Draftfcb Kobza, Vienna
Creative Director: Joachim Glawion
Art Director: Edith Büyükdoganay
Copywriters: Edith Büyükdoganay, Rita-Maria Spielvogel
Photographer: Corbis
Production: Andreas Furtner, Rotfilter, Vienna
Published: November 2007

Guided visits.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Directors: Mariela Simirgiotis, Mercedes Tiagonce
Head of Art: Pablo Romanos
Art Director: Matias Lafalla
Copywriter: Mariana Peluffo
Agency Producer: Leandro Puch

After a day of panel-hopping on March 18, participants at the Advertising Age Digital Marketing Conference in New York retired to the eighth floor of the Time-Life Building to enjoy an evening cocktail party hosted by Heavy.com.

LONDON – Audit body ABCe has given the all-clear to members of IASH, the trade body for online ad sales houses, after some fell foul of the organisation’s code of conduct last year.

I was a rat.
Rebirth awaits.

Advertising Agency: Mark BBDO, Czech Republic
Creative Directors: Leon Sverdlin, Martin Charvát
Art Director: Michal Němeček
Photographer: Goran Tačevski
Copywriters: Viktor Špála, Leon Sverdlin