BBDO Bangkok shows that Alka-seltzer can cut through any heavy food in this print series. Is it possible to get a raging case of tent-pants when you look at an ad? Uhm.. when you’re a girl? No? Never mind then, forget I even mentioned it, I’m just going to go take a cold shower….
LONDON – The late Anthony Minghella’s feature-length version of ‘The No. 1 Ladies Detective Agency’ pulled in an impressive 6.3m viewers for BBC One on Easter Sunday, condemning the launch of ITV1’s new drama ‘He Kills Coppers’ to only 3.8m.
LONDON – Media Planning Group has won the media planning and buying business for sportswear brand Gola’s classic shoe range.
LONDON – Six creative directors from the UK have been named among the international jury for the interactive category at this year’s Clio Festival.
LONDON – Forbes.com has upped its commitment to blogging with the creation of a business and finance blog network that comprises a community of influential business and financial blogs.
LONDON – IKEA has been forced to remove a controversial 96-sheet poster poking fun at the Ideal Homes Exhibition at Earls Court.
LONDON – Visa yesterday aired its new ad by Saatchi & Saatchi, which opens with a naked man running across a salt plain in Argentina.
LONDON – Charity links are more likely to persuade consumers to buy a brand than those with sport, music and entertainment, according to a new survey.
Some headlines this morning. Bear with me, the coffee hasn’t hit yet.
Social networks need to be useful to make money – file under obvious.
Liberty Mutual are buying Paul Tilley keywords – file under incredibly bad taste.
Tampax challenges Playtex on advertising claims – file under “O.B. users laugh and roll their eyes at both of them”.
Fallon’s latest spectacular ad for Sony is attracting online interest, following a tactical blog campaign.
LONDON – GCap Media’s chief executive Fru Hazlitt is reported to be leaving with close to £1m, as Global Radio prepares to tie up its £370m acquisition of Britain’s biggest commercial radio group.
NEW YORK – Luxury Champagne brand Krug has appointed New York agency Ceft & Company following a pitch against M&C Saatchi London.
I spent the weekend moving, which took a good bit out of me, both physically and mentally. In my semi-exhausted mental state, some of the more complex thought processes and mental connections just aren’t happening, and I’m fully willing to acknowledge that. The same can be very true for any communication, advertising included. While I’m not always in the midst of catastrophic brain flatulence, sometimes the simple ideas are just easier to grasp. I’m all for complex, multi-stage campaigns that ask for a good deal on the part of the viewer/reader, but it’s important to realize that it isn’t necessarily the best course of action, and sometimes the complexity overrides the effectiveness of the message. Convoluted and deep might just yield more confusion (or complete lack of awareness). On that note, I wanted to point out a recent commercial I stumbled upon while surfing the internet that’s aimed to the young Japanese audience that speaks well to the idea of “simple,” and amuses me in my exhaustion.
The spot, done by Australian commercial production company Plaza, is so simple, it works. I got it. And the message sunk in. Quickly. Which is the ultimate goal, especially when promoting for groups like The Whale and Dolphin Conservation Society. It could just be the classic Godzilla fan in me (and my mental exhaustion), but there’s something about the simplicity, the creativity, and the slight weirdness that just makes everything come together. And I payed attention. That simplicity and effectiveness doesn’t need to be reserved for children’s communication and simple messages. Sometimes the most complex ideas can be communicated unimaginably simply.
Full creative credits @ youtube, via Osocio.
To encourage Philippine businesses to save energy, BBDO Guerrero Ortega paired up with the World Wide Fund (WWF) to launch glow-in-the-dark stickers that say things like “Thanks for Saving Energy.” They can be placed next to light switches in hallways.
Not content to rest on their laurels, Red Bull appears ready to jump into the cola wars, a reader passed along a photo of a tri-fold brochure on the product:
On the reverse, a list of ingredients:
Coca Leaf
Kola Nut
Lemon/Lime
Clove
Cinnamon
Cardamon
Pine
Corn Mint
Galangal
Vanilla
Ginger
Mace
Cacao
Licorice
Orange
Mustard Seeds
With caffeine provided naturally by coffee beans.
RedBullCola.com is held by MarkMonitor, the corporate standard for intellectual property protection in the domain market.
If you want to parse the German, here’s more info. I’m sure bartypes will be eagerly awaiting updated cola concoctions with a Red Bull twist. Captain and Red Bull Cola please.
(TrendHunter.com) World Pillow Fight Day took place in cities around the world Saturday 22 March, 2008. The picture and video show thousands of people battling it out in New York’s Union Square.
The idea started with Lori Kufner and Kevin Bracken, who have organized pillow fights and subway parties in Toronto and …
(TrendHunter.com) The Travelmate by Conmoto is a portable traveling fireplace. The Travelmate is a stylized suitcase with a glass pane that is held together by magnets. The gadget, designed by Studio Vertijet, produces smokeless fire and has a weather-proof powder coating. The fireplace weigh 25 kg and runs on bio-al…
Really strong hair.
Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Directors: Nicole Ellerton, Lorraine Sit
Photographers: Westside Studios, hanghoon
Copywriters: Nicole Ellerton, Marisa Maravalle
Really strong hair.
Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Directors: Nicole Ellerton, Lorraine Sit
Photographers: Westside Studios, hanghoon
Copywriters: Nicole Ellerton, Marisa Maravalle
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
