British High Commission, United Kingdom Trade & Investment Division: Sword

British High Commission, United Kingdom Trade & Investment Division: Sword

A lady so lifelike, she’s worth dying for.
With live motion capture, expect nothing less.
The UK is a leader in genre-busting gaming. Take Narika from Heavenly Sword, Ninja Theory’s game for PS3 in 2007. The combination of digital creativity with emotional, dramatic performance was possible by capturing full body movements and facial expressions from real actors. UK companies are now looking for Indian partners. With UK games featuring in the ‘Top 100 Games of All Time’, it’s an opportunity of a lifetime.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

McCain Unveils ‘First Ad’ of General Election

Bio Spot Will Run in New Mexico

British High Commission, United Kingdom Trade & Investment Division: Dog day

British High Commission, United Kingdom Trade & Investment Division: Dog day

Every dog has his day.
This one won an Oscar.
The UK is where the best talent in animation finds expression. Created by Nick Park, Wallace and his dog Gromit starred in a full-length film using stop motion clay animation that won the 2005 Academy Award for Best Animated Feature. UK companies are now looking for Indian partners. With major contributions to Hollywood’s biggest hits like Shrek, Cars and Toy Story, the UK is sure to make your day.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Save the world

British High Commission, United Kingdom Trade & Investment Division: Save the world

To save the world, all you need is a mobile phone.
In the fastest growing network games market.
The UK is pioneering new, non-linear distribution channels for games: the network games market. Games like Aliens Vs Predator on mobile, iDTV, MMOG and games-on-demand are growing at over 7 times the pace of traditional games. UK companies are now looking for Indian partners. With network games comprising 15% of the total games software sales in the western world, you can’t afford to miss out.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Idol

British High Commission, United Kingdom Trade & Investment Division: Idol

The mother of all idols.
UK Television’s Pop Idol.
In 2001, the UK’s television industry gave birth to Pop Idol, a musical talent contest based on viewer participation. It went on to become a global franchise with American, Australian, Canadian and even an Indian Idol, making it the most successful TV format ever witnessed. UK companies are looking for Indian partners. With the UK being the world leader in the creation of international TV formats, it’s surely where you want to be.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

British High Commission, United Kingdom Trade & Investment Division: Perfect woman

British High Commission, United Kingdom Trade & Investment Division: Perfect woman

God didn’t create the perfect woman.
The UK’s gaming industry did.
A UK company created Tomb Raider, a global success story in gaming. With amazing graphics, inventive game play and involving story lines, it virtually redefined the rules of the game. Home to 150 development studios that have created iconic products like Grand Theft Auto, the UK is the European base of international giants like Sony and Sega. UK companies are now looking for Indian partners. With the UK having a 12% share of global sales, it’s the perfect opportunity for you.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Uddalak Gupta, Vineet Mahajan
Art Directors: Vineet Mahajan, Ayan Pal
Copywriter: Uddalak Gupta
Account Management: Swapnadip Majumdar, Anshuman Ahluwalia, Neha Budhiraja
Illustrator: Ayan Pal
Published: March 2008

Recycled Furniture – Chairs Made of Cans, Bathtubs, Shopping Carts (GALLERY)

(TrendHunter.com) The array of items that can be built with recycled material never ceases to amaze me. This is a collection of chairs and tables were skillfully built with recycled stuff.

The first set of 2 chairs with a table were made with crushed cans. This set looks kind of rudimentary but they are beautifully…

Supermodels for Cell Phones – Adriana Lima Strips for Samsung

The last time we saw Adriana Lima, she was promoting Victoria’s Secret during the Super Bowl. Now the Brazilian super model is nerding it up to promote a cell phone. Who cares that it’s all in Portuguese (?), in fact, I think it makes it better!

In the TV spot, the underwear model strips down and d…

Mega Tidal Power Project – Alternative Energy System Could Power 200,000 Homes

(TrendHunter.com) Lunar Energy, a British tidal power company, and Korean Midland Power Company have joined forces to develop the world’s largest tidal power project in the Wando Hoenggan waterway.

Each of the huge 1 MW turbines that will be used for that project will be 15 meters in diameter and over 19 meters lon…

Les Jardins de Colette: Boat

Les Jardins de Colette: Boat

This campaign is for the grand opening of “Colette’s Gardens”. These gardens are in the south of France and designed on the theme of Colette, one of the most famous classical French women writers.

Advertising Agency: DDB, Toulouse, France
Creative Director: Philippe domenech
Art Director: Nordine Benama
Copywriter: Jean-Marie Boillot
Published: March 2008

Les Jardins de Colette: Bench

Les Jardins de Colette: Bench

This campaign is for the grand opening of “Colette’s Gardens”. These gardens are in the south of France and designed on the theme of Colette, one of the most famous classical French women writers.

Advertising Agency: DDB, Toulouse, France
Creative Director: Philippe domenech
Art Director: Nordine Benama
Copywriter: Jean-Marie Boillot
Published: March 2008

Super Swim Suits Break Speed Records – Speedo LZR Swim Suit (Update) (GALLERY)

(TrendHunter.com) Can clothes be so performance-enhancing that the Olympics may not allow it’s use? How about if it’s a swim suit? Shall they all race in the buff? Speedo’s LZR Racer is not just helping swimmers break records, they are smashing them. Therefore the swimming federation has ask Speedo to defend their de…

Memorin: Password

Memorin: Password

Would you remember this password.

Advertising Agency: Crush, Singapore
Executive Creative Directors: Kelvin Pereira, Frank Young
Art Director: Rebecca Phang
Copywriter: Vinod Savio

Memorin: Exercises

Memorin: Exercises

Two simple memory exercises:
1) Open
2) Swallow

Advertising Agency: Crush, Singapore
Executive Creative Directors: Kelvin Pereira, Frank Young
Art Director: Rebecca Phang
Copywriter: Vinod Savio

Memorin: Take one

Memorin: Take one

Take one now and you’ll remember to take the second one later.

Advertising Agency: Crush, Singapore
Executive Creative Directors: Kelvin Pereira, Frank Young
Art Director: Rebecca Phang
Copywriter: Vinod Savio

Earth Hour 2008 – Times Square Shuts off Billboards (VIDEO)

(TrendHunter.com) On Saturday, March 29th, from 8:00 to 9:00 pm, millions of people world-wide will be celebrating Earth Hour.

Participants will shut off lights and TVs, and go dark for the event, which is in support of improving our natural environment.

In the U.S., dozens of major cities from the Golden Gate Br…

Land Rover Defender: Collar

Land Rover Defender: Collar

Advertising Agency: Rainey Kelly Campbell Roalfe Y&R, London
Creative Director: Mark Roafle
Art Directors / Copywriters: Dan Hubert, Amber Casey
Photographer: Dimitri Daniloff
Published: March 2008

Projector Clocks – Display Time on the Wall

(TrendHunter.com) This is a projection clock that displays the time to a wall and is sound-sensitive so that it can be turned on and off by clapping like that clapper commercial of many years ago. The clock’s measurements are 34.5cm x 29cm x 27cm and the price is $125.

Mr. Clean Biodegradable: Reflection, 3

Mr. Clean Biodegradable: Reflection, 3

Let’s keep our home clean.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Alexis Álvarez, Daniel Fierro
Art Director: Diego Fernández Brun
Copywriters: Alexis Álvarez, Hernán Kritzer
Head of Art: Cecilia Ognio
Published: February 2008

Mr. Clean Biodegradable: Reflection, 2

Mr. Clean Biodegradable: Reflection, 2

Let’s keep our home clean.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Alexis Álvarez, Daniel Fierro
Art Director: Diego Fernández Brun
Copywriters: Alexis Álvarez, Hernán Kritzer
Head of Art: Cecilia Ognio
Published: February 2008