Sony Micro Vault: Squid

Sony Micro Vault: Squid

Store the impossible.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Sony Micro Vault: Rat

Sony Micro Vault: Rat

Store the impossible.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Panasonic: Bull

Panasonic: Bull

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Panasonic: Washer

Panasonic: Washer

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Panasonic: Grandma

Panasonic: Grandma

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Tulir – Centre for the prevention & healing of child sexual abuse: Flap

Tulir - Centre for the prevention & healing of child sexual abuse: Flap

You need help.
Your child needs help.
To stop child abuse call.

Advertising Agency: JWT, Chennai, India
Creative Director / Copywriter: Senthil Kumar
Art Director: Sreekumar Ramachandran
Released: April 2007

CWU ballot could lead to further Royal Mail strikes

LONDON – The Communications Workers Union is to hold a ‘consultative ballot’ this week with members about Royal Mail’s proposals to restructure its pension plans, in a move that could lead to further strike action.

Disprin: Hate

Disprin: Hate

Start loving.

Advertising Agency: Euro RSCG India
Creative Directors: Satbir Singh, Mani Jayaram
Art Director / Illustrator: Kamal Bhatnagar
Copywriter: Samrat Das
Published: December 2007

International Day of Zero Tolerance for Female Genital Cutting: Pleasure

International Day of Zero Tolerance for Female Genital Cutting: Pleasure

3 million girls are circumcized every year, and over 130 million women have been subjected to genital cutting or mutilation. Even if France publicly condemns this practice, thousands of girls remain at risk on the french territory.

Advertising Agency: ©SUPER!, France
Creative Director: Vincent Bouvier
Art Directors / Copywriters: Margot Helfter, Martijn Verpaalen
Illustrator: Margot Helfter
Published: February 2008

Twentieth Century Fox unveils online celebrity dress auction

LONDON – Twentieth Century Fox UK has launched an online celebrity dress auction in support of breast cancer, called ’27 Dresses’ after the romantic comedy of the same name due for release later this month.

Political parties rushing to ready ’08 conclaves

DENVER, MINNEAPOLIS-ST. PAUL: The organizers of the 2008 Democratic and Republican national conventions are working closely with local area PR agencies, businesses, and civic leaders, who see the events as a way to promote their respective cities and states.

WS helps Genentech with FDA approval of new drug

WASHINGTON, DC: Weber Shandwick aided Genentech on communications work leading to approval from the Food and Drug Administration (FDA) of Avastin, a drug used in treating metastatic breast cancer, sources told PRWeek.

Xerox corporate taps OutCast

NORWALK, CN: Xerox has hired OutCast Communications to handle its corporate PR following a competitive review. This is the company’s first agency to handle work in this capacity; Xerox previously conducted its corporate PR in-house.

Pedigree: High dog-flap

Pedigree: High dog-flap

Peak condition puppy formula.

Advertising Agency: TBWA Hunt Lascaris, South Africa
Creative Directors: Adam Weber, Hagan de Villiers
Art Director: Justin Wright
Copywriter: David Edworthy
Photographer: Clive Stewart
Executive Creative Director: Damon Stapleton
Released: December 2007

El Tiempo Newspaper: Face the problem

El Tiempo Newspaper: Face the problem

Turning your back on the problem won’t make it go away.
Join the march today.

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Hugo Corredor, Giovanni Martínez
Art Director: Juan David Jaramillo
Copywriter: Alejandro Bermúdez
Photographer: Alfonso Díaz
Account Managers: Monica Nieto, Carlos Felipe Arango
Published: February 2008

OMD: Farmer

OMD: Farmer

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD
Released: February 2008

OMD: Policeman

OMD: Policeman

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD
Released: February 2008

TV adspend to remain strong over long term

LONDON – Television’s share of global advertising budgets will be the same in 2012 as it was last year, with other media losing share to online, according to media research firm Screen Digest.

OMD: Ingrid

OMD: Ingrid

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD
Released: February 2008

ING Direct appoints Beattie McGuinness Bungay

LONDON – ING Direct, the online savings bank, has appointed Beattie McGuinness Bungay (BMB) to handle its £10m advertising account, following a pitch through the AAR.