(TrendHunter.com) Simple aesthetics are so often the most beautiful as in the case of the functional Butterfly Light that is so much more pleasing to the eye than those gaudy ceiling lights.
“The concept of the Butterfly Light was ignited from the idea of folding a piece of paper,” according to Trendinsights. “The …
Go down in style.
Urbanize. The new fashion helmet by Lazer.
Advertising Agency: Duval Guillaume, Antwerp
Creative Directors: Geoffrey Hantson, Dirk Domen
Creative team: Manuel Ostyn, Pieter Staes
Photographer: Koen Demuynck
Other additional credits: Matthieu De Winter
Go down in style.
Urbanize. The new fashion helmet by Lazer.
Advertising Agency: Duval Guillaume, Antwerp
Creative Directors: Geoffrey Hantson, Dirk Domen
Creative team: Manuel Ostyn, Pieter Staes
Photographer: Koen Demuynck
Other additional credits: Matthieu De Winter
We don’t give them a decent burial. You may.
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriters: D.V. Hari Krishna, Firas Medrows
Published: January 2008
(TrendHunter.com) The Façade Vase from Orcadesign is a creative wool felt slip-on cover that turns any standard plastic (or non-plastic) bottle into a minimalist eco-friendly vase. I like the concept, it provides a cool unbreakable vase for clumsy people like myself that is very easy to trasport. You can easily have…
Lee Gomes of The Wall Street Journal looks at the efforts by neuroscientists to understand what makes certain websites irresistible to the human brain.
Clues are offered by research conducted by Irving Biederman, a neuroscientist at the University of Southern California, who is interested in the evolutionary and biological basis of the human need for information.
Coming across what Dr. Biederman calls new and richly interpretable information triggers a chemical reaction that makes us feel good, which in turn causes us to seek out even more of it. The reverse is true as well: We want to avoid not getting those hits because, for one, we are so averse to boredom.
It is something we seem hard-wired to do, says Dr. Biederman. When you find new information, you get an opioid hit, and we are junkies for those. You might call us ‘infovores.’
I don’t know what the opposite of opiods are, but I’m pretty sure I’m being pelted with them left and right.
Advertising Agency: Forchets, Milan, Italy
Creative Director: Pierfrancesco Jelmoni
Copywriter: Luca Bartoli
Art Director: Andrea Vitali
Graphic Design: Paola Curatolo
Finish Production: Andrea Agnelli
Account Director: Veronica Ventrella
Account Executive: Alice Verderame
Operative Support: Tcommunication
(TrendHunter.com) Looking through a cluster of homes of future, I recognized a few from past features on Trend Hunter, such as the Cardboard House. I was left mesmerized by the Concrete House, a curvy home with rounded lines and a green roof covered in grass. The house is environmentally friendly and provides comfort…
(TrendHunter.com) Do you run into problems when eating Asian food because you can’t quite figure out how to use chopsticks? If you’re prone to flicking rice everywhere or shooting sushi across restaurants, stop disturbing other patrons and create your own pair of westernized chopsticks.
All you have to do is use th…
In light of tremendous competition and the blur of digital, a promotion — or sampling — is still one of the most intimate ways for people to get to know you.
I’m sorry, Chocolate Skittles? Why not just buy Smarties right off the bat?
If you’re initial thought was the same, maybe their new commercial can convince you. Serving up the sweet new product with a side of humour, the silly TV spot has the potential to encourage people to at least try the new c…
(TrendHunter.com) We’ve seen people faking status, but it looks like the hip thing to do in Nevada is faking authority. If you ever see a cop in a 2007 Mustang Cruiser in Sin City, don’t let him pull you over; chances are, he’s not an officer.
Jessie Vigil from Las Vegas painted his black and white Mustang to look …
As a nation of disillusioned moviegoers, we’ve come to expect duplication from Hollywood. (Think A Bug’s Life and Antz, both released in 1998.) But the new Incredible Hulk movie is a real head-scratcher. Every time it comes up in conversation, someone inevitably asks: “What’s up with that? Didn’t they just make that movie?†As a public service, we at AdFreak have decided to get to the bottom of this strange bit of pop-culture déjà vu. Is it a sequel? Is it a remake? Will it suck? We bring you the in-depth Q&A with ourselves after the jump.
—Posted by David Griner
Q. Didn’t they just make a Hulk movie?
A. Yes, Ang Lee’s Hulk came out in 2003. That one also had a
typically convoluted Hollywood development, starting in 1994 and
spanning multiple scripts and directors.
Q. Didn’t people hate Hulk?
A. Kinda. First, there was an infamous Super Bowl trailer that used
unfinished footage of the Hulk himself. The result looked pretty
cartoony and didn’t bode well for a movie that was supposed to be the
next Spider-Man, which had been a $400 million megahit in 2002.
Hulk had a great opening weekend, pulling in $62 million, thanks
largely to a huge publicity effort. But then word got around that …
well, let’s not split hairs, it stunk. Ticket sales plummeted in
subsequent weekends. It ended up making $132 million in North America,
which gave it the dubious distinction of being the biggest
first-weekend hit that never earned $150 million.
Q. So Hulk was a bomb?
A. Not really. I mean, $132 million domestic and $114 million
international isn’t shabby. But it has become a case study of the
effects of bad word-of-mouth.
Q. So, if it wasn’t a big hit, why is there a new one coming out?
A. There was probably already a sequel in the works when Hulk
premiered. Notably, Marvel had reacquired the movie rights to their
character, and they saw the next installment as a chance to be more
true to the comic.
That said, this is still the million-dollar question. Especially in light of other questions, like…
Q. Is The Incredible Hulk a remake or a do-over of Hulk?
A. The official answer is no, because the writers didn’t want to
bother focusing on the whole origin story again. And while the
characters are mostly the same, there’s a new main bad guy.
Q. So, it’s a sequel?
A. No. Or maybe I should say, maybe not. There’s no clear answer.
Screenwriter Zak Penn has said that The Incredible Hulk is to Hulk as Aliens is to Alien. Same story line, totally different tone. That might
be a fair comparison, if the original Alien hadn’t been awesome and
Sigourney Weaver hadn’t been in both flicks.
Q. So, why would anyone want to see The Incredible Hulk?
A. Edward Norton.
Q. Is it going to suck?
A. Well, Norton stars and rewrote the script to his liking, which can’t be a bad thing. But let me say this: Director Louis Leterrier says the movie’s final
epic clash between Hulk and The Abomination is going to be 26 minutes
long. Your reaction to that fact is probably an indication of whether
you’ll like The Incredible Hulk.
According to Collective Intellect, which tracked the brand lift before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
(TrendHunter.com) This “Boxcooler” Backpack Fridge by Sebastian Bertram has you all covered for a little snack and relaxation while hiking or doing some outdoors sports. It even comes with picnic dishes! It can be conveniently carried on the back or you can use the cover hinge as a handle if you prefer to carry it by…
Coty has hooked up with Halle Berry to market her namesake fragrance.
(TrendHunter.com) I’m sorry, Chocolate Skittles? Why not just buy Smarties right off the bat?
If you’re initial thought was the same, maybe their new commercial can convince you. Serving up the sweet new product with a side of humour, the silly TV spot has the potential to encourage people to at least try the new c…
Here is a pretty witty and extremely funny campaign for Diesel’s ‘Sister Yes’ eyewear. The tagline “Protect your eyes” is used with hilarious shots of asscracks, granny underwear and a fat old lady at the beach in a swimsuit. The campaign was created by Miami Ad School, Sao Paulo, Brazil with art di…
Now let’s see. If we were a Hollywood web production company, what would be do to call attention to ourselves and win awards?
“It’s a bit rich for a man who got famously stonkered at a lap-dancing club in New York five years ago to be lecturing the rest of us on binge drinking,” columnist Miranda Devine writes in the Sydney Morning Herald of Australian prime minister Kevin Rudd’s $50 million multimedia campaign to combat excessive teenage drinking. Rudd partied at Scores back in 2003. He claimed it was only the second time he’d gotten drunk—his lapdance count to that point remains unknown. New York Post editor Col Allan, an Aussie, took him to the club, so I suppose the media’s to blame. According to the AP, former Aussie PM Bob Hawke once held a Guinness record for “speed beer drinking during his days as a Rhodes scholar.†(It’s unclear if he drank Guinness to set the mark.) Here’s Monty Python’s timeless “Bruces†sketch, which puts the entire suds-soaked continent into perspective.
—Posted by David Gianatasio
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